Mobile internet retailing remains an emerging retailing channel and a minor part of overall internet retailing in Georgia. The increasing coverage of 4G internet makes the process of purchasing quicker and more convenient.
Lifestyles are becoming increasingly hectic in Georgia, with consumers needing to make quick decisions and find solutions without too much effort. For example, it is becoming popular to order grocery products on the way from work to home while stuck in a traffic jam or from locations without computers.
The number of users of smartphones increased significantly over the review period. The age groups using these devices have a much wider spread than at the beginning of the review period.
Mobile internet retailing is at the early stage of its presence in Georgia, with the most important purchases still being made on computers at the end of the review period. When buying electronic equipment at substantial cost, consumers prefer to use computers rather than smartphones and tablets.
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