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Learn more21 pages, Jan 2018
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The strong penetration of smartphones in Guatemala means that it is estimated that there are now more cellular lines than inhabitants in the country. Currently, smartphones are mainly used for social media pages such as WhatsApp, Facebook, Twitter, Instagram and Snapchat rather than as a means of internet retailing.
The strong use of smartphones in Guatemala, with more consumers having access to internet and social media pages, is allowing companies to offer a new retailing service. For example, in 2016 the parapharmacy chain Meykos introduced a new WhatsApp number to receive orders that are home delivered at no extra cost.
In June 2017, the Spanish company Tuenti began operations in Guatemala. This company is trying to capture the young market reaching consumers aged 15-29 years by selling them internet packages that allow them to use smartphones with no contract and on a monthly basis according to their personal needs.
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Discover the latest market trends and uncover sources of future market growth for the Mobile Internet Retailing in Guatemala with research from Euromonitor's team of in-country analysts.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.