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Country Report

Mobile Internet Retailing in

Mobile Internet Retailing in Guatemala

21 pages, Jan 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Strong smartphone penetration drives sales of mobile internet retailing

The strong penetration of smartphones in Guatemala means that it is estimated that there are now more cellular lines than inhabitants in the country. Currently, smartphones are mainly used for social media pages such as WhatsApp, Facebook, Twitter, Instagram and Snapchat rather than as a means of internet retailing.

Social media a new way of retailing in Guatemala

The strong use of smartphones in Guatemala, with more consumers having access to internet and social media pages, is allowing companies to offer a new retailing service. For example, in 2016 the parapharmacy chain Meykos introduced a new WhatsApp number to receive orders that are home delivered at no extra cost.

COMPETITIVE LANDSCAPE

Tuenti a new internet provider

In June 2017, the Spanish company Tuenti began operations in Guatemala. This company is trying to capture the young market reaching consumers aged 15-29 years by selling them internet packages that allow them to use smartphones with no contract and on a monthly basis according to their personal needs.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Internet Retailing in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Internet Retailing in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Internet Retailing in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How is Mobile Internet Retailing performing in Guatemala?
Are consumers switching towards more convenient Mobile Internet Retailing?
Are other types of retailing coming under pressure in Guatemala?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Retailing market research database

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Mobile Internet Retailing in Guatemala - Category analysis

HEADLINES

PROSPECTS

Strong smartphone penetration drives sales of mobile internet retailing

Social media a new way of retailing in Guatemala

COMPETITIVE LANDSCAPE

Tuenti a new internet provider

CHANNEL DATA

Table 1 Mobile Internet Retailing: Value 2012-2017
Table 2 Mobile Internet Retailing: % Value Growth 2012-2017
Table 3 Mobile Internet Retailing Forecasts: Value 2017-2022
Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022

Retailing in Guatemala - Industry Overview

EXECUTIVE SUMMARY

Retailing registers positive performance in 2017

Internet retailing is the most dynamic channel in terms of value growth

Grocery retailers and non-grocery specialists post positive growth

Wal-Mart Centroamérica SA leads retailing in Guatemala

Positive growth expected over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Seasonality

Bono 14
Christmas
Back to School

Payments and delivery

Emerging business models

MARKET DATA

Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 7 Sales in Store-Based Retailing by Channel: Value 2012-2017
Table 8 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
Table 9 Store-Based Retailing Outlets by Channel: Units 2012-2017
Table 10 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 11 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 13 Retailing GBO Company Shares: % Value 2013-2017
Table 14 Retailing GBN Brand Shares: % Value 2014-2017
Table 15 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 16 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 17 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 18 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 19 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 20 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 21 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 22 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
Table 23 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
Table 24 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
Table 25 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 26 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 27 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022

Megatrends

Country Report

Mobile Internet Retailing in Guatemala

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Strong smartphone penetration drives sales of mobile internet retailing

Social media a new way of retailing in Guatemala

COMPETITIVE LANDSCAPE

Tuenti a new internet provider

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Want to find out more about this report?

Table of Contents

Mobile Internet Retailing in Guatemala - Category analysis

HEADLINES

PROSPECTS

Strong smartphone penetration drives sales of mobile internet retailing

Social media a new way of retailing in Guatemala

COMPETITIVE LANDSCAPE

Tuenti a new internet provider

CHANNEL DATA

Retailing in Guatemala - Industry Overview

EXECUTIVE SUMMARY

Retailing registers positive performance in 2017

Internet retailing is the most dynamic channel in terms of value growth

Grocery retailers and non-grocery specialists post positive growth

Wal-Mart Centroamérica SA leads retailing in Guatemala

Positive growth expected over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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