Whilst locals are highly engaged with their smartphones for many hours a day, they still tend to purchase online through their laptops. In the process of their decision-making, consumers use mobiles to seek and gather information, exploring features, reviews, delivery details and more.
In 2018, most local bricks-and-mortar retailers had low online sales. They operated on a small scale and offered a limited range of goods.
For international large-scale retailers, an app is a great solution. They offer an enormous variety of goods, so an app can be relevant to the consumer not just for a single purchase, but for many transactions, remaining installed on phones.
Whilst most local retailers have minimal interest in designing their own apps, amongst grocery retailers there are higher mobile sales. The evolution of grocery retailers’ apps was most pronounced in the last couple of years.
Local apparel and footwear retailers are struggling with the strong competition from international online players. The development of internet retailing amongst local players is very slow, although some of the leading brands do now offer online purchasing – Fox Wizel entered online retailing only at the end of 2017.
Surprisingly, home improvement stores have active apps, allowing many products to be ordered. The delivery option through mobile apps adds value that is not offered through bricks-and-mortar stores.
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