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Country Report

Mobile Internet Retailing in

Mobile Internet Retailing in Italy

44 pages, Jan 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Italian infrastructure lags compared to other developed countries

As the rest of Europe and the world acknowledge that 4G will soon be saturated by the large amount of data that is already online, an urgent need to accelerate the development of 5G is arising. Unfortunately, Italy was still testing 5G in 2018 in a limited number of cities, namely Milan, Prato, L’Aquila, Bari and Matera.

Sales via smartphone outpace those via tablets

The ubiquitous presence of smartphones in the pockets of most Italians was instrumental for the growth of mobile commerce towards the end of the review period. Due to this, a large proportion of older consumers have become increasingly acquainted with internet commerce, as well as with mobile.

Apparel and footwear comprises largest share of mobile retailing

Most sales that occur via mobile devices in Italy refer to apparel and footwear. Consumers of all ages buy these products often via mobile device, through both smartphones and tablets.

COMPETITIVE LANDSCAPE

High proportion of Privalia/Vente-privee’s customers buy from mobile devices

Italy is one of the best performing markets for Vente-privee, which operates 400 campaigns every month, pursuing impulse shopping. In the future, the retailer’s strategy will be deployed in three main directions: with such a high proportion of sales through mobile, larger investments will be made on IT, as well as customer service and faster delivery times; to offer higher-end brands and better prices, Privalia will strengthen the relationship with key partners such as Elena Mirò, given the success that the two companies had in 2018 with the 5-day promotional campaign it launched; finally, the Connected Business project will allow brands to sell their products on Privalia as a marketplace.

Esselunga’s app a good example

The vast majority of apps that consumers download from large grocery retailers experience limited downloads, and in most cases, they are deleted within one week. This tends to be because a large share of consumers in Italy do not remain loyal to the same supermarket.

Amazon launches Virtual Dash buttons in Italy

In April 2018, Amazon launched the Virtual Dash Buttons in Italy for its Prime customers. Through these, customers can quickly reorder items of interest through the free Amazon Shopping App, and they can create as many virtual buttons as they need, all associated with items that are eligible for Amazon Prime shipping.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Internet Retailing in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Internet Retailing in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Internet Retailing in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How is Mobile Internet Retailing performing in Italy?
Are consumers switching towards more convenient Mobile Internet Retailing?
Are other types of retailing coming under pressure in Italy?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Retailing market research database

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Mobile Internet Retailing in Italy - Category analysis

HEADLINES

PROSPECTS

Italian infrastructure lags compared to other developed countries

Sales via smartphone outpace those via tablets

Apparel and footwear comprises largest share of mobile retailing

COMPETITIVE LANDSCAPE

High proportion of Privalia/Vente-privee’s customers buy from mobile devices

Esselunga’s app a good example

Amazon launches Virtual Dash buttons in Italy

CHANNEL DATA

Table 1 Mobile Internet Retailing: Value 2013-2018
Table 2 Mobile Internet Retailing: % Value Growth 2013-2018
Table 3 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Retailing in Italy - Industry Overview

EXECUTIVE SUMMARY

Italian economy remains uncertain

Online and physical stores increasingly merge, obsolete rules still a limit to growth

Franchising chains establish greater presence

Everyday Low Price (EDLP) entails Everyday Low Cost (EDLC)

Increasing number of international operators open physical stores in Italy

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Seasonality

Christmas Holidays
Easter
Valentine’s Day/Father’s Day/Mother’s Day
Summer Holidays/Back to School

Payments and delivery

Emerging business models

MARKET DATA

Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 7 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 8 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 9 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 10 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 11 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 13 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 15 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 16 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 17 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 18 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 21 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 22 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 23 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 24 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 25 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 27 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 28 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 29 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 30 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 31 Retailing GBO Company Shares: % Value 2014-2018
Table 32 Retailing GBN Brand Shares: % Value 2015-2018
Table 33 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 34 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 36 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 37 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 38 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 39 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 40 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 41 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 42 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 43 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 44 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 45 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 46 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 47 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 48 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 49 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 50 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 52 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 53 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 54 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 55 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 56 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 57 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 58 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 60 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 61 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 62 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 63 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 64 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 66 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 68 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 72 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 73 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 74 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 75 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Megatrends

Country Report

Mobile Internet Retailing in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Italian infrastructure lags compared to other developed countries

Sales via smartphone outpace those via tablets

Apparel and footwear comprises largest share of mobile retailing

COMPETITIVE LANDSCAPE

High proportion of Privalia/Vente-privee’s customers buy from mobile devices

Esselunga’s app a good example

Amazon launches Virtual Dash buttons in Italy

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Mobile Internet Retailing in Italy - Category analysis

HEADLINES

PROSPECTS

Italian infrastructure lags compared to other developed countries

Sales via smartphone outpace those via tablets

Apparel and footwear comprises largest share of mobile retailing

COMPETITIVE LANDSCAPE

High proportion of Privalia/Vente-privee’s customers buy from mobile devices

Esselunga’s app a good example

Amazon launches Virtual Dash buttons in Italy

CHANNEL DATA

Retailing in Italy - Industry Overview

EXECUTIVE SUMMARY

Italian economy remains uncertain

Online and physical stores increasingly merge, obsolete rules still a limit to growth

Franchising chains establish greater presence

Everyday Low Price (EDLP) entails Everyday Low Cost (EDLC)

Increasing number of international operators open physical stores in Italy

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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