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Country Report

Mobile Internet Retailing in

Mobile Internet Retailing in Italy

43 pages, Jan 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Retailers to go “mobile first”

Despite the big buzz about internet retailing during the past decade, a lot of retailers did not jump on this bandwagon with major investments, due to a lack of proper logistics and warehousing. Besides this, due to the recession retailers prioritised other investments before building a proper online presence.

Strong penetration of mobile phones and tablets, but broadband issues remain

In Italy, fast connectivity remains an issue in many areas, especially in the Southern part of the country. Despite this, the penetration of mobile phones and tablets is high, thus showing great potential for growth of mobile internet retailing in the future.

App development may prove more rewarding than finding a premium store location

App development is perceived as an expensive and not always profitable task by many local retailers and brands. In fact, many players prioritise relocation and reorganisation of the physical store base, while others preferred to go online by joining forces with Amazon Prime to increase their online presence.

COMPETITIVE LANDSCAPE

MyCarrefour app launched in 2017

In February 2017, Carrefour Italia launched its app called MyCarrefour, aimed at enabling mobile online purchases. After the order is complete, customers can pick up their orders through drive-through store areas.

Unes continues its collaboration with Amazon Prime Now

Amazon Prime initially appeared in Italy in 2015 with a test in Milan, one of the most technically advanced and affluent cities in Italy. Initially just an app, it was later extended to desktop use.

Esselunga closed the “Choose your Discount” app in 2017

Back in 2013, Esselunga implemented a new and, at the time, innovative promotional concept, called “Scegli Il Tuo Sconto” (“choose your discount”). Through a specific app for tablets and smartphones, as well as through in-store kiosks, consumers could indicate on what items they wanted to apply a promotional discount for that purchase.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Internet Retailing in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Internet Retailing in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Internet Retailing in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How is Mobile Internet Retailing performing in Italy?
Are consumers switching towards more convenient Mobile Internet Retailing?
Are other types of retailing coming under pressure in Italy?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Retailing market research database

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Mobile Internet Retailing in Italy - Category analysis

HEADLINES

PROSPECTS

Retailers to go “mobile first”

Strong penetration of mobile phones and tablets, but broadband issues remain

App development may prove more rewarding than finding a premium store location

COMPETITIVE LANDSCAPE

MyCarrefour app launched in 2017

Unes continues its collaboration with Amazon Prime Now

Esselunga closed the “Choose your Discount” app in 2017

CHANNEL DATA

Table 1 Mobile Internet Retailing: Value 2012-2017
Table 2 Mobile Internet Retailing: % Value Growth 2012-2017
Table 3 Mobile Internet Retailing Forecasts: Value 2017-2022
Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022

Retailing in Italy - Industry Overview

EXECUTIVE SUMMARY

Political instability negatively affects consumer confidence

Every day low price policies increase impacting promotional sales

Shopping malls open all over Italy

More international retailers to venture into Italian retail

Channels become blurred

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Seasonality

Christmas Holidays
Easter
Valentine’s Day/Father’s Day/Mother’s Day
Summer Holidays/Back to School

Payments and delivery

Emerging business models

MARKET DATA

Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 7 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 8 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 9 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 10 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 11 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 13 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 15 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 16 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 17 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 18 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 21 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 22 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 23 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 24 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 25 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 27 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 28 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 29 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 30 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 31 Retailing GBO Company Shares: % Value 2013-2017
Table 32 Retailing GBN Brand Shares: % Value 2014-2017
Table 33 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 34 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 35 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 36 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 37 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 38 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 39 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 40 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 41 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 42 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 43 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 44 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 45 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 46 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 47 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 48 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 49 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 50 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 52 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 53 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 54 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 55 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 56 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 57 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 58 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 60 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 61 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 62 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 63 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 64 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 66 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 68 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 72 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 73 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 74 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 75 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Megatrends

Country Report

Mobile Internet Retailing in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Retailers to go “mobile first”

Strong penetration of mobile phones and tablets, but broadband issues remain

App development may prove more rewarding than finding a premium store location

COMPETITIVE LANDSCAPE

MyCarrefour app launched in 2017

Unes continues its collaboration with Amazon Prime Now

Esselunga closed the “Choose your Discount” app in 2017

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Want to find out more about this report?

Table of Contents

Mobile Internet Retailing in Italy - Category analysis

HEADLINES

PROSPECTS

Retailers to go “mobile first”

Strong penetration of mobile phones and tablets, but broadband issues remain

App development may prove more rewarding than finding a premium store location

COMPETITIVE LANDSCAPE

MyCarrefour app launched in 2017

Unes continues its collaboration with Amazon Prime Now

Esselunga closed the “Choose your Discount” app in 2017

CHANNEL DATA

Retailing in Italy - Industry Overview

EXECUTIVE SUMMARY

Political instability negatively affects consumer confidence

Every day low price policies increase impacting promotional sales

Shopping malls open all over Italy

More international retailers to venture into Italian retail

Channels become blurred

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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