Executive Summary

Feb 2019
PROSPECTS
Mobile internet retailing gains pace

Mobile internet retailing posted a healthy growth rate in 2018 and is playing a significant role in the consumer shopping experience. Increasing digitalisation is resulting in a growing number of smartphone users in Lithuania, thus integrating the device in more consumers’ daily routines, including online purchasing.

Mobile apps become more important

Together with mobile sites, mobile apps are becoming more and more common within the purchasing process, thus benefiting the performance of mobile internet retailing. Mobile apps require substantial investments, but with increasing interest there is a growing number of platforms offering services at reasonable prices so that even small retailers can afford them.

The first mobile payment platform emerges

In 2018, the first mobile payment app was launched under the brand name MoQ. The three largest mobile operators in Lithuania, Bite, Tele2 and Telia, collaborated and established a joint stock company called Mobilieji mokejimai, which operates MoQ.

COMPETITIVE LANDSCAPE
Pigu.lt is a technological leader

In 2018, retailing companies, in order to compete, adopted multichannel business models. In other words, besides having brick-and-mortar stores, they launched online stores, synchronised them with mobile stores and launched mobile apps.

Purchases through the Barbora mobile app are growing

Barbora is the only grocery retailer within internet retailing. The brand is operated by one of the biggest grocery retailers in Lithuania – Maxima LT UAB.

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Mobile Internet Retailing in Lithuania

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Internet Retailing in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Internet Retailing in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Internet Retailing in Lithuania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • How is Mobile Internet Retailing performing in Lithuania?
  • Are consumers switching towards more convenient Mobile Internet Retailing?
  • Are other types of retailing coming under pressure in Lithuania?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our 

Retailing market research database

Mobile Internet Retailing in Lithuania - Category analysis

HEADLINES

PROSPECTS

Mobile internet retailing gains pace
Mobile apps become more important
The first mobile payment platform emerges

COMPETITIVE LANDSCAPE

Pigu.lt is a technological leader
Purchases through the Barbora mobile app are growing

CHANNEL DATA

Table 1 Mobile Internet Retailing: Value 2013-2018
Table 2 Mobile Internet Retailing: % Value Growth 2013-2018
Table 3 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Retailing in Lithuania - Industry Overview

EXECUTIVE SUMMARY

Increasing wealth is offset by a shrinking consumer base
Legal limitations still on the table
Home and garden items and leisure and personal goods are more popular
Internet retailing continues to be combined with brick-and-mortar retailing
Retailing will continue expanding, supported by stable economic and income growth

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 5 Cash and Carry Sales: Value
Seasonality
Christmas
Easter
Payments and delivery
Emerging business models

MARKET DATA

Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 8 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 9 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 10 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 11 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 12 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 16 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 17 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 18 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 19 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 20 Retailing GBO Company Shares: % Value 2014-2018
Table 21 Retailing GBN Brand Shares: % Value 2015-2018
Table 22 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 23 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 24 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 25 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 26 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 27 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 28 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 29 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 30 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 33 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 34 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 35 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 37 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 38 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 41 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 43 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 44 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources