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Country Report

Mobile Internet Retailing in

Mobile Internet Retailing in Malaysia

Jan 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Mobile internet retailing to continue growing in popularity

Mobile internet retailing is projected to become increasingly popular among consumers over the forecast period. Consumers are becoming accustomed to using their mobile phones to research products and make purchases and no longer rely on computers to shop online, with many Malaysians now visiting online stores through mobile applications.

Consumers attracted by convenience

Convenience and easy accessibility to online stores through mobile applications have also increased the number of window shoppers. It is now common for consumers to window shop via mobile applications to pass time, such as when commuting or waiting in a queue.

Focus on offering user-friendly shopping experience

Companies will likely invest in ensuring that the content of its mobile applications is displayed in an attractive and user-friendly manner on mobile phone screens to appeal to consumers. In addition to user interface improvements, companies are also likely to offer exclusive promotions on mobile applications to drive demand.

COMPETITIVE LANDSCAPE

Mobile applications, an important channel for leading internet retailing brands

Mobile applications are becoming an increasingly important channel for internet retailing operators as consumers are spending an increasing amount of time on mobile phones. According to an article published by regional trade press, Marketing Interactive, leading internet retailers, Lazada, Zalora and 11street Malaysia, made approximately 50 million, 10 million and 1 million mobile app downloads in 2017.

Promotions and interesting functions help attract consumers

Mobile applications have become an important channel that allows consumers to interact with brands. With Malaysia’s high mobile penetration rates, companies are finding that mobile applications are the primary platform used by tech-savvy consumers to interact with brands.

Wide product ranges and convenient service models boosting demand

In order to generate interest in its mobile application and online store, the company offers a wider selection of products, with exclusive “online-only” items throughout the year. Furthermore, the company’s mobile application also features a “scan and buy” function, which allows consumers to find an item they wish to purchase but are unable to do so due to instances such as preferred size and colour.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Internet Retailing in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Internet Retailing in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Internet Retailing in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How is Mobile Internet Retailing performing in Malaysia?
Are consumers switching towards more convenient Mobile Internet Retailing?
Are other types of retailing coming under pressure in Malaysia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Retailing market research database

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Mobile Internet Retailing in Malaysia - Category analysis

HEADLINES

PROSPECTS

Mobile internet retailing to continue growing in popularity

Consumers attracted by convenience

Focus on offering user-friendly shopping experience

COMPETITIVE LANDSCAPE

Mobile applications, an important channel for leading internet retailing brands

Promotions and interesting functions help attract consumers

Wide product ranges and convenient service models boosting demand

CHANNEL DATA

Table 1 Mobile Internet Retailing: Value 2012-2017
Table 2 Mobile Internet Retailing: % Value Growth 2012-2017
Table 3 Mobile Internet Retailing Forecasts: Value 2017-2022
Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022

Retailing in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Retailing in Malaysia continues to see positive growth in 2017

Consumers shift to smaller and more convenient grocery formats

Retailing remains fragmented, strong presence of small independent businesses

Tech-savvy middle-income consumes drive internet retailing growth

Steady growth expected within retailing over forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Seasonality

Chinese New Year
Christmas

Payments and delivery

Emerging business models

MARKET DATA

Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 7 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 8 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 9 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 10 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 11 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 13 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 15 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 16 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 17 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 18 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 21 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 22 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 23 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 24 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 25 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 27 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 28 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 29 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 30 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 31 Retailing GBO Company Shares: % Value 2013-2017
Table 32 Retailing GBN Brand Shares: % Value 2014-2017
Table 33 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 34 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 35 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 36 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 37 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 38 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 39 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 40 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 41 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 42 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 43 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 44 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 45 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 46 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 47 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 48 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 49 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 50 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 52 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 53 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 54 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 55 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 56 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 57 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 58 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 60 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 61 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 62 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 63 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 64 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 66 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 68 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 72 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 73 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 74 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 75 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Megatrends

Country Report

Mobile Internet Retailing in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Mobile internet retailing to continue growing in popularity

Consumers attracted by convenience

Focus on offering user-friendly shopping experience

COMPETITIVE LANDSCAPE

Mobile applications, an important channel for leading internet retailing brands

Promotions and interesting functions help attract consumers

Wide product ranges and convenient service models boosting demand

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Want to find out more about this report?

Table of Contents

Mobile Internet Retailing in Malaysia - Category analysis

HEADLINES

PROSPECTS

Mobile internet retailing to continue growing in popularity

Consumers attracted by convenience

Focus on offering user-friendly shopping experience

COMPETITIVE LANDSCAPE

Mobile applications, an important channel for leading internet retailing brands

Promotions and interesting functions help attract consumers

Wide product ranges and convenient service models boosting demand

CHANNEL DATA

Retailing in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Retailing in Malaysia continues to see positive growth in 2017

Consumers shift to smaller and more convenient grocery formats

Retailing remains fragmented, strong presence of small independent businesses

Tech-savvy middle-income consumes drive internet retailing growth

Steady growth expected within retailing over forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

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