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Mobile internet retailing registered high double-digit current value growth in 2018, even higher than the robust performance by overall internet retailing. Mobile shopping is expected to continue accelerating over the forecast period, supported by the government’s Digital Malaysia Initiative.
Malaysia has the second highest mobile penetration in Southeast Asia after Singapore. In 2018, Malaysia had over 31 million mobile internet subscribers, while smartphone penetration stood at above 70%, and is expected to increase.
Leading categories that contribute significantly to mobile shopping include home and living, health and beauty as well as fashion and accessories. As disposable incomes increase, Malays are spending more on discretionary items.
Shopee has grown to become one of the leading e-commerce platforms in Southeast Asia. Like Lazada, Shopee is another e-commerce marketplace in Malaysia.
With the substantial growth in e-commerce in Malaysia, and the massive prospects of the government-led Digital Free Trade Zone (DFTZ) with strong support from Alibaba Group, demand for logistics operators is rising. As an increasing number of retailers flock to open online stores, both independently and on e-commerce marketplaces, competition increases.
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Discover the latest market trends and uncover sources of future market growth for the Mobile Internet Retailing in Malaysia with research from Euromonitor's team of in-country analysts.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.