With more than 80% of the Norwegian population owning a smartphone and more than 90% of the adult population having one, Norway has one of the highest smartphone penetration rates in the world. In 2018, 74% of those in the 65-74 age group had a smartphone, while in the 75-79 age group the figure stood at 47%, according to Statistics Norway.
The level of confidence Norwegians have in their smartphones is very high. With the Bank-ID system available on smartphones, one can electronically sign official documents, for example opening a bank account in a matter of minutes and applying for a loan to accessing one’s personal data on public service platforms.
What Norwegians do not like is having to type in their bank card number. According to a DIBS survey in 2018, 61% of Norwegians wish to avoid having to enter their card number every time and would be happy to use an easier system.
By displaying similar webpages across the various countries in which they operate, international companies are able to better manage their image and simplify maintenance. Mobile first has been a focus long enough for these webpages to be easily useable on mobile devices.
Domestic players have been adopting Vipps at a rapid pace since the beginning of 2018, while several have also adopted Apple Pay. However, domestic players often have outdated websites when compared to international companies, for example requiring an additional click to enter the search engine box or needing to go on an item’s page to put it in the basket.
Public transportation apps and parking apps are widely used in Norway by all age groups. By asking one question at a time, these apps offer the exact item the customer is looking for and then propose a fast and secure payment system which makes their daily usage quick and easy.
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Understand the latest market trends and future growth opportunities for the Mobile Internet Retailing industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Mobile Internet Retailing research and analysis database.
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