Mobile Internet Retailing in Norway

PROSPECTS

Smartphone penetration in Norway one of the highest in the world

With more than 80% of the Norwegian population owning a smartphone and more than 90% of the adult population having one, Norway has one of the highest smartphone penetration rates in the world. In 2018, 74% of those in the 65-74 age group had a smartphone, while in the 75-79 age group the figure stood at 47%, according to Statistics Norway.

Confidence in mobile internet retailing is high in Norway

The level of confidence Norwegians have in their smartphones is very high. With the Bank-ID system available on smartphones, one can electronically sign official documents, for example opening a bank account in a matter of minutes and applying for a loan to accessing one’s personal data on public service platforms.

Simplifying payments the last obstacle

What Norwegians do not like is having to type in their bank card number. According to a DIBS survey in 2018, 61% of Norwegians wish to avoid having to enter their card number every time and would be happy to use an easier system.

COMPETITIVE LANDSCAPE

International companies overlooking the specificities of the Norwegian market

By displaying similar webpages across the various countries in which they operate, international companies are able to better manage their image and simplify maintenance. Mobile first has been a focus long enough for these webpages to be easily useable on mobile devices.

Domestic players lack decent apps

Domestic players have been adopting Vipps at a rapid pace since the beginning of 2018, while several have also adopted Apple Pay. However, domestic players often have outdated websites when compared to international companies, for example requiring an additional click to enter the search engine box or needing to go on an item’s page to put it in the basket.

Public transport and parking apps should serve as a model for future internet retailing apps

Public transportation apps and parking apps are widely used in Norway by all age groups. By asking one question at a time, these apps offer the exact item the customer is looking for and then propose a fast and secure payment system which makes their daily usage quick and easy.

Files are delivered directly into your account within a few minutes of purchase.

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