Mobile phone companies continue to innovate to attract more customers, as well as to retain them. This is why they offer low-priced connectivity plans that include unlimited access to apps such as WhatsApp and Facebook.
In 2018, outsourced delivery services entered Peru. Consumers download apps from Uber Eats, Glovo or similar companies and can request a wide variety of products or even a courier service.
In general, online shopping is growing in Peru due to the presence of more companies selling online and customers who look for convenience and have confidence in websites. At the same time, customers are switching from desktops to mobile devices not only for shopping but for using e-mail or conducting online research.
In 2017, Ripley launched an app advertising its use and during 2018 Saga Falabella followed this initiative, enjoying excellent results. The company has employed a digital strategy in order to drive double-digit growth in its total sales in 2018.
There has been large growth in mobile internet retailing, underpinned by a diverse variety of categories, and among them, electronics showed significant dynamism. Consumers turn to apps or purchases through smartphones due to convenience and this approach is used mainly to buy standard products that can also be reviewed online and other customers’ reviews can be read.
Conditions for mobile internet retailers’ development are present and consumers’ behaviour is evolving fast. They desire quick answers and want to satisfy their needs almost immediately and mobile devices with internet access help them achieve this.
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