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Smartphones and tablets are becoming increasingly important sales and marketing tools. According to the report “Omni-commerce.
Consumers commonly use smartphones to search and obtain information about products and services. However, smartphones in Poland do not have such a high share in purchase transactions as in some European countries, such as the UK, Ireland or Germany.
Large grocery chains such as Carrefour and Piotr i Pawel make it possible to pay for purchases through an app. In 2018, Piotr i Pawel upgraded its mobile application Skanuj i Kupuj (Scan and Buy) with a new function of mobile payment, whereby customers can finalise the purchase without contact with a cashier.
Spicy Mobile, an agency specialised in online marketing communications, published a ranking for the most popular shopping applications in Poland in 2017. According to the ranking, Allegro, OLX.
Mobile internet retailing is developing at a double-digit growth rate, due to a large extent to streamlining payment process, which is becoming limited to a single click. This encourages consumers to utilise mobile purchases.
The percentage of Poles using social media continues to grow. Social media sites increasingly engage in the m-commerce channel creating new tools, allowing the user to make a purchase without leaving the platform.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.