Increasing internet access and the widespread penetration of smartphones have brought major changes in the way consumers communicate with each other, conduct business transactions and interact with brands and companies. The purchasing experience is becoming increasingly important, challenging players to offer a more personalised, efficient and seamless service across all channels.
Thanks to ongoing innovation, m-commerce is set to further evolve and adapt to changing consumer demands. With service and purchasing experience growing in importance, automation and chatbots will become more influential, moving from being simple assistants to effective managers.
Due to the growing importance of m-commerce and an omnichannel strategy, in February 2018 Sonae launched the Smart Continente app. This allows customers to create shopping lists, record preferences and take advantage of personal product recommendations.
M-commerce is undoubtedly one of the major trends in internet retailing as consumers are increasingly replacing their computers with tablets or smartphones, with these devices having become ever more sophisticated, intuitive and secure. In addition to growth opportunities, the rise of mobile devices has also brought some challenges for retailers as the interface of their online stores is not always suitable for mobile devices.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Mobile Internet Retailing in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Mobile Internet Retailing in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.
The Mobile Internet Retailing in Portugal market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our