Although many have doubted the potential of mobile sales, it appears that in 2018 the channel surpassed all expectations. More and more consumers are using their mobiles to buy goods and services with which they are already acquainted and so do not need to view them on larger screens.
In 2018, all telecoms players increased their data allowances for those on both low-cost subscriptions and pre-pay plans. This increase expanded the use of the internet to an unprecedented level.
In 2018, Black Friday drove mobile internet sales to a new level. For example, fashiondays.
Most retailers in Romania do not have optimised shopping apps and so as yet have not been able to realise their full potential in terms of increasing sales, despite a huge base of consumers buying goods and services through their mobile phones. The potential of mobile retailing is not being fully realised because there are not enough vendors offering mobile apps.
Dante International’s eMag was the first major player in Romania to offer sales via an app. Thanks to its success, it encouraged other players to invest in their own mobile shopping apps.
Although mobile internet sales are growing every year and this seems a stable channel, the reality is that in a sense these are only supplementary to internet sales. A retailer which has a mobile app but no internet shop would unlikely be a success.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Mobile Internet Retailing in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Mobile Internet Retailing in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Mobile Internet Retailing in Romania market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our