Although Singapore is already among the largest e-commerce markets in Southeast Asia and is soon going to see slowly declining sales, mobile internet retailing faces an upward trajectory, with value sales skyrocketing in 2018. With the highest mobile penetration and fastest internet speed in Southeast Asia, shopping via smartphones has never been easier for Singaporeans.
Local consumers are well connected, with the average Singaporean having three devices. However, mobile devices are set to be preferred to desktop and laptop devices for online purchases.
In addition to the added convenience of mobile shopping, consumers are also attracted by more attractive prices online. With more shopping, entertainment and dining being paid for on-the-go, consumers are increasingly using mobile phones in their everyday lives.
In line with its strong customer-centric strategy, Qoo10 has introduced the option of paying with Samsung Pay within its mobile app to bring about an added payment option and its associated convenience to customers. Paying with Samsung Pay on the Qoo10 app is very user-friendly and simplified as customers merely need to authenticate the payment transaction via a pin code, fingerprint scan or iris scan, instead of entering their credit card details.
This convenience is expected to draw more customers to Qoo10’s mobile app as Singaporeans are very anxious about ensuring secure payments. To enhance the customer shopping experience with the mobile app, Qoo10 also offers promotions for customers using Samsung Pay and gives them the option of redeeming Qoo10 gift cards with Samsung Pay reward points.
Along with the introduction of an advanced technology-driven supermarket in Singapore, FairPrice launched a mobile app called FairPrice@Singpost that uses in-store navigation to help customers locate products, thus revolutionising mobile grocery shopping. With demand for convenience increasing in Singapore and a seamless omnichannel retailing experience being highly sought after, this app pioneered by FairPrice provides shoppers with a unique shopping experience.
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Understand the latest market trends and future growth opportunities for the Mobile Internet Retailing industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Mobile Internet Retailing research and analysis database.
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