Executive Summary

Mar 2019
PROSPECTS
A steep performance curve ahead

Despite its early stages and fairly recent entry less than a decade ago, mobile internet retailing in Slovenia has witnessed exponential growth over the review period and is outperforming all other retail channels. This is however, connected to its relatively small size, but is growing faster than its internet retailing counterpart.

Barriers to wider adoption of mobile shopping

Slovenia hosts a substantially well-developed IT infrastructure and is home to above-average adoption rates compared to the EU. Internet and specifically, mobile retailing however, still finds itself well below those adoption rates in terms of consumers using this technology for shopping.

Fundamental requirements for further expansion set

The base for exponential growth is already set in Slovenia as smartphone and tablet ownership sits at high double-digit figures in 2018 and internet access from smartphones is also high. The necessary LTE infrastructure already covers the most densely populated urban areas, while 3G covers the gaps in those zones.

COMPETITIVE LANDSCAPE
Early entrants already lead the way

As it stands, the mobile internet retailing landscape is still in its early stages and therefore premature to have any significant competitive landscape data. Regardless, there are identifiable flagship retailers that have made a visible effort and displayed the capacity to introduce websites with responsive design and mobile applications to meet their early adopters and trendsetters in technology.

Mobile applications offered but not yet offering purchases

Modern grocery retailers and non-grocery specialists on the other hand, are taking measures to ensure their sales share by launching apps that serve as points of contact and information platforms including opening hours, store locators and special product offers as well as shopping lists that serve as convenient scanners to expedite their bricks-and-mortar shopping experience. Mercator offers a dashboard connected to its CRM system for tracking purchases and bonuses, as well as a replica of its web-store, making it the only grocery retailer to offer both versions.

Mobile retail banking services to stimulate mobile shopping

The development of fin-tech companies offering alternative banking solutions to traditional financial institutions have made significant headway in opening up financial services via mobile devices. Even though retail banking is not included in mobile internet banking, the development direction is supporting the adoption and comfort of consumers interacting with the technology and their personal finances.

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Mobile Internet Retailing in Slovenia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Internet Retailing in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Internet Retailing in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Internet Retailing in Slovenia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • How is Mobile Internet Retailing performing in Slovenia?
  • Are consumers switching towards more convenient Mobile Internet Retailing?
  • Are other types of retailing coming under pressure in Slovenia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our 

Retailing market research database

Mobile Internet Retailing in Slovenia - Category analysis

HEADLINES

PROSPECTS

A steep performance curve ahead
Barriers to wider adoption of mobile shopping
Fundamental requirements for further expansion set

COMPETITIVE LANDSCAPE

Early entrants already lead the way
Mobile applications offered but not yet offering purchases
Mobile retail banking services to stimulate mobile shopping

CHANNEL DATA

Table 1 Mobile Internet Retailing: Value 2013-2018
Table 2 Mobile Internet Retailing: % Value Growth 2013-2018
Table 3 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Retailing in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Recovery of retailing prolonged into 2018 and beyond
Leading retailers emerge from financial difficulties with new outlook
Slovenia stands out amongst regional markets
Discounters’ success story evolving further
Internet retailing gains ground in 2018

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 5 Cash and Carry Sales: Value
Seasonality
Christmas
Black Friday
Back to school
Payments and delivery
Emerging business models

MARKET DATA

Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 8 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 9 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 10 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 11 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 12 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 16 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 17 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 18 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 19 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 20 Retailing GBO Company Shares: % Value 2014-2018
Table 21 Retailing GBN Brand Shares: % Value 2015-2018
Table 22 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 23 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 24 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 25 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 26 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 27 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 28 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 29 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 30 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 33 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 34 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 35 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 37 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 38 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 41 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 43 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 44 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources