Despite its early stages and fairly recent entry less than a decade ago, mobile internet retailing in Slovenia has witnessed exponential growth over the review period and is outperforming all other retail channels. This is however, connected to its relatively small size, but is growing faster than its internet retailing counterpart.
Slovenia hosts a substantially well-developed IT infrastructure and is home to above-average adoption rates compared to the EU. Internet and specifically, mobile retailing however, still finds itself well below those adoption rates in terms of consumers using this technology for shopping.
The base for exponential growth is already set in Slovenia as smartphone and tablet ownership sits at high double-digit figures in 2018 and internet access from smartphones is also high. The necessary LTE infrastructure already covers the most densely populated urban areas, while 3G covers the gaps in those zones.
As it stands, the mobile internet retailing landscape is still in its early stages and therefore premature to have any significant competitive landscape data. Regardless, there are identifiable flagship retailers that have made a visible effort and displayed the capacity to introduce websites with responsive design and mobile applications to meet their early adopters and trendsetters in technology.
Modern grocery retailers and non-grocery specialists on the other hand, are taking measures to ensure their sales share by launching apps that serve as points of contact and information platforms including opening hours, store locators and special product offers as well as shopping lists that serve as convenient scanners to expedite their bricks-and-mortar shopping experience. Mercator offers a dashboard connected to its CRM system for tracking purchases and bonuses, as well as a replica of its web-store, making it the only grocery retailer to offer both versions.
The development of fin-tech companies offering alternative banking solutions to traditional financial institutions have made significant headway in opening up financial services via mobile devices. Even though retail banking is not included in mobile internet banking, the development direction is supporting the adoption and comfort of consumers interacting with the technology and their personal finances.
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