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Country Report

Mobile Internet Retailing in

Mobile Internet Retailing in Spain

41 pages, Jan 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Convenience and user-friendly apps boost sales

Mobile sales showed very strong growth during 2017, as consumers were very attracted by the possibility of purchasing goods when and where they wanted. Mobile commerce is extremely convenient, as being free to finalise a purchase when on-the-go is increasingly attractive for Spaniards with increasingly busy lives.

New technological innovations

Companies are investing in new user-friendly services which can make the purchasing experience more convenient and fun. Dia, for example launched a platform whereby mobile purchases can be made through the mobile speaker; customers speak their grocery shopping list, and they can then scan the bar code of each product to see the different prices.

Supply is lagging behind demand

The main challenge to the development of mobile internet retailing is the fact that supply is not moving fast enough to keep up with demand. However, many companies recently started investing in multi-channel strategies, and others are still in the process of expanding online and offering mobile commerce platforms.

COMPETITIVE LANDSCAPE

Innovations from El Corte Inglés

El Corte Inglés launched an app which simulates supermarket aisles, whereby the customer only needs to move their finger on the phone display to add a product to the basket. From the app it is possible to purchase loose fresh products such as fish and ham, and the customer can even ask for the cut he or she wants.

Carrefour has developed the same features from its e-commerce platform in its m-commerce platform

Carrefour offers both online customers and customers purchasing through their mobiles the possibility to purchase from more than 20,000 references, including organic products and products for special diets, such as dairy-free. Through both methods, goods can be picked up within two hours from the parking lots of 16 centres at an additional cost of EUR3, or they can be delivered to the customer’s home with an additional cost of EUR6 to EUR9, depending on the value of the purchase.

Leroy Merlin heavily invests in its app

Nearly half of Leroy Merlin’s online sales are finalised online; therefore, the company has been investing in updating its application, in an effort to offer a more user-friendly mobile commerce platform. This app has now become completely complementary to its online and bricks-and-mortar sales, making its efficiency fundamental for the company.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

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Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Internet Retailing in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Internet Retailing in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Internet Retailing in Spain market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How is Mobile Internet Retailing performing in Spain?
Are consumers switching towards more convenient Mobile Internet Retailing?
Are other types of retailing coming under pressure in Spain?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Retailing market research database

Want to find out more about this report?

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Mobile Internet Retailing in Spain - Category analysis

HEADLINES

PROSPECTS

Convenience and user-friendly apps boost sales

New technological innovations

Supply is lagging behind demand

COMPETITIVE LANDSCAPE

Innovations from El Corte Inglés

Carrefour has developed the same features from its e-commerce platform in its m-commerce platform

Leroy Merlin heavily invests in its app

CHANNEL DATA

Table 1 Mobile Internet Retailing: Value 2012-2017
Table 2 Mobile Internet Retailing: % Value Growth 2012-2017
Table 3 Mobile Internet Retailing Forecasts: Value 2017-2022
Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022

Retailing in Spain - Industry Overview

EXECUTIVE SUMMARY

The more positive economic outlook boosts growth

Internet retailing is boosted by multi-channel strategies

Discounters and home improvement and gardening stores see the best performances in store-based retailing

The competitive environment is fragmented in non-store retailing and non-grocery store-based retailing

Internet retailing is expected to see the fastest growth

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Table 5 Cash and Carry Sales: Value 2012-2017

Seasonality

Christmas
January sales
Summer sales

Payments and delivery

Emerging business models

MARKET DATA

Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 8 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 9 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 10 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 11 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 12 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 16 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 17 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 18 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 19 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 22 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 23 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 24 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 25 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 28 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 29 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 30 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 31 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 32 Retailing GBO Company Shares: % Value 2013-2017
Table 33 Retailing GBN Brand Shares: % Value 2014-2017
Table 34 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 35 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 36 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 37 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 38 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 39 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 40 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 41 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 42 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 43 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 44 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 45 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 46 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 47 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 48 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 49 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 50 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 53 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 54 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 55 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 56 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 57 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 58 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 61 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 62 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 63 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 64 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 73 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 74 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 75 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 76 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Megatrends

Country Report

Mobile Internet Retailing in Spain

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Convenience and user-friendly apps boost sales

New technological innovations

Supply is lagging behind demand

COMPETITIVE LANDSCAPE

Innovations from El Corte Inglés

Carrefour has developed the same features from its e-commerce platform in its m-commerce platform

Leroy Merlin heavily invests in its app

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Want to find out more about this report?

Table of Contents

Mobile Internet Retailing in Spain - Category analysis

HEADLINES

PROSPECTS

Convenience and user-friendly apps boost sales

New technological innovations

Supply is lagging behind demand

COMPETITIVE LANDSCAPE

Innovations from El Corte Inglés

Carrefour has developed the same features from its e-commerce platform in its m-commerce platform

Leroy Merlin heavily invests in its app

CHANNEL DATA

Retailing in Spain - Industry Overview

EXECUTIVE SUMMARY

The more positive economic outlook boosts growth

Internet retailing is boosted by multi-channel strategies

Discounters and home improvement and gardening stores see the best performances in store-based retailing

The competitive environment is fragmented in non-store retailing and non-grocery store-based retailing

Internet retailing is expected to see the fastest growth

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

Want to find out more about this report?

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