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Mobile internet retailing showed very strong growth during 2018. According to a recent Eurostat study, Spaniards’ average use of mobile phones is above the EU average.
Social networks have already gained a leading role in the lives of younger consumers. They are predominantly accessed via mobile phones, and less through computers.
Companies are continuously investing in new user-friendly services which can make the purchasing experience more convenient and fun for customers. Dia has been successfully implementing a platform whereby mobile purchases can be made through a mobile speaker; customers speak their grocery shopping list, and they can then scan the bar code of each product to see the different prices.
Mango is constantly improving its mobile app. According to company sources, in 2017, online sales through mobile surpassed online sales through other devices.
Zalando is another company that is adapting to the use of mobile as a main online shopping tool. The company is customising the content of its online platform in order to adapt to the device the customer is using.
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Discover the latest market trends and uncover sources of future market growth for the Mobile Internet Retailing in Spain with research from Euromonitor's team of in-country analysts.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.