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Country Report

Mobile Internet Retailing in

Mobile Internet Retailing in Taiwan

40 pages, Jan 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Importance of a mobile-first approach

Online retail platform PC Home 24h has created the most used online retail marketplace platform in Taiwan. Despite this, or because of, it has been slow to create a more mobile-centric approach for its sellers.

Smartphones central to people’s daily lives

The almost universal uptake of smartphones and the widespread and inexpensive access to 4G networks has made such devices more widely used in all aspects of people's lives. Mobile internet retailing continues to grow rapidly in importance.

Social media supports mobile sales

Social media and instant messaging are also helping drive sales in mobile internet retailing. Messaging app Line is used extensively in Taiwan between friends, family and colleagues and spans all age groups.

COMPETITIVE LANDSCAPE

Companies compete for mobile consumers

All leading online retail players have developed and promote their mobile platforms. With the rapid shift to smartphones for shopping research and actual purchases, this is increasingly becoming an area where companies are competing.

Different approaches to mobile internet retailing

Major internet retailers have each adopted a different approach to mobile internet retailing. Shopee Mall was the first to be dedicated to mobile internet retailing.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Internet Retailing in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Internet Retailing in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Internet Retailing in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How is Mobile Internet Retailing performing in Taiwan?
Are consumers switching towards more convenient Mobile Internet Retailing?
Are other types of retailing coming under pressure in Taiwan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Retailing market research database

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Mobile Internet Retailing in Taiwan - Category analysis

HEADLINES

PROSPECTS

Importance of a mobile-first approach

Smartphones central to people’s daily lives

Social media supports mobile sales

COMPETITIVE LANDSCAPE

Companies compete for mobile consumers

Different approaches to mobile internet retailing

CHANNEL DATA

Table 1 Mobile Internet Retailing: Value 2013-2018
Table 2 Mobile Internet Retailing: % Value Growth 2013-2018
Table 3 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Retailing in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Consumers embrace wide range of channels to combat low purchasing power

Retailers explore different applications of digital technologies

Convenience drives the rise of smaller store formats

Competition fuels retailer innovation

Poor economy and young consumers to influence direction of retail in Taiwan

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Table 5 Cash and Carry Sales: Value

Seasonality

Lunar New Year
End of year cleaning
Department store anniversary sales
Ghost month sales
Back to school

Payments and delivery

Emerging business models

MARKET DATA

Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 8 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 9 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 10 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 11 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 12 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 16 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 17 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 18 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 19 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 22 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 23 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 24 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 25 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 28 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 29 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 30 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 31 Retailing GBO Company Shares: % Value 2014-2018
Table 32 Retailing GBN Brand Shares: % Value 2015-2018
Table 33 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 34 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 36 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 37 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 38 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 39 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 40 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 41 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 42 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 43 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 44 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 45 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 46 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 47 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 48 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 49 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 50 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 52 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 53 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 54 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 55 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 56 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 57 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 58 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 60 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 61 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 62 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 63 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 64 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 66 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 68 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 72 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 73 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 74 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 75 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Megatrends

Country Report

Mobile Internet Retailing in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Importance of a mobile-first approach

Smartphones central to people’s daily lives

Social media supports mobile sales

COMPETITIVE LANDSCAPE

Companies compete for mobile consumers

Different approaches to mobile internet retailing

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Want to find out more about this report?

Table of Contents

Mobile Internet Retailing in Taiwan - Category analysis

HEADLINES

PROSPECTS

Importance of a mobile-first approach

Smartphones central to people’s daily lives

Social media supports mobile sales

COMPETITIVE LANDSCAPE

Companies compete for mobile consumers

Different approaches to mobile internet retailing

CHANNEL DATA

Retailing in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Consumers embrace wide range of channels to combat low purchasing power

Retailers explore different applications of digital technologies

Convenience drives the rise of smaller store formats

Competition fuels retailer innovation

Poor economy and young consumers to influence direction of retail in Taiwan

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

Other terminology:

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