Online retail platform PC Home 24h has created the most used online retail marketplace platform in Taiwan. Despite this, or because of, it has been slow to create a more mobile-centric approach for its sellers.
The almost universal uptake of smartphones and the widespread and inexpensive access to 4G networks has made such devices more widely used in all aspects of people's lives. Mobile internet retailing continues to grow rapidly in importance.
Social media and instant messaging are also helping drive sales in mobile internet retailing. Messaging app Line is used extensively in Taiwan between friends, family and colleagues and spans all age groups.
All leading online retail players have developed and promote their mobile platforms. With the rapid shift to smartphones for shopping research and actual purchases, this is increasingly becoming an area where companies are competing.
Major internet retailers have each adopted a different approach to mobile internet retailing. Shopee Mall was the first to be dedicated to mobile internet retailing.
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This report originates from Passport, our Mobile Internet Retailing research and analysis database.
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