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Country Report

Mobile Internet Retailing in

Mobile Internet Retailing in the Philippines

39 pages, Jan 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Mobile connectivity is widespread in the Philippines

The Philippines is home to one of Asia’s most vibrant mobile industries. Voice penetration is nearing saturation, and operators are expanding their data offerings.

E-payment solutions drive mobile transactions

The Philippines is seeing digital payment innovations, significantly improving financial inclusion amongst the huge unbanked population. The rise of alternative digital payment services, led by GCash and PayMaya, has opened the door to shopping online for many Filipinos, and online marketplaces such as Lazada and Zalora have been aggressively promoting mobile transactions.

Mobile internet retailing set to see robust growth

In the Philippines, mobile is the main way in which consumers access the internet, suggesting strong growth potential for mobile internet retailing. Mobile internet access in the Philippines will increase sharply over the forecast period.

COMPETITIVE LANDSCAPE

Shopee fills the gap between retail merchants and social media

High mobile internet penetration amongst Filipinos led to Shopee emerging as the leading C2C e-commerce mobile site, after its entry to the Philippines in 2015. According to trade press, 90% of purchases made on Shopee are done on mobile.

Entering the fragmented e-commerce landscape

The Philippines represents an increasingly attractive target for international retailers and store-based domestic players investing in the mobile channel as part of an omnichannel strategy. The mobile channel consists a mix of C2C and B2C marketplaces, with a variety of formats and payment methods, and allowing cash-on-delivery has proven to be a very successful strategy.

Mobile-first marketplaces expected to spearhead internet retailing

Over the forecast period, mobile internet retailing is set to grow strongly. Mobile marketplaces essentially create the experience of browsing in a shopping centre, and even small retailers and manufacturers with limited resources can be present in these digital shopping centres.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Internet Retailing in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Internet Retailing in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Internet Retailing in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

How is Mobile Internet Retailing performing in Philippines?
Are consumers switching towards more convenient Mobile Internet Retailing?
Are other types of retailing coming under pressure in Philippines?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our

Retailing market research database

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Mobile Internet Retailing in the Philippines - Category analysis

HEADLINES

PROSPECTS

Mobile connectivity is widespread in the Philippines

E-payment solutions drive mobile transactions

Mobile internet retailing set to see robust growth

COMPETITIVE LANDSCAPE

Shopee fills the gap between retail merchants and social media

Entering the fragmented e-commerce landscape

Mobile-first marketplaces expected to spearhead internet retailing

CHANNEL DATA

Table 1 Mobile Internet Retailing: Value 2012-2017
Table 2 Mobile Internet Retailing: % Value Growth 2012-2017
Table 3 Mobile Internet Retailing Forecasts: Value 2017-2022
Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022

Retailing in the Philippines - Industry Overview

EXECUTIVE SUMMARY

2017 is a good year for retailing in the Philippines

A move into underserved markets

Convenience stores continue to increase in popularity

The development of e-commerce

Positive prospects for retailing

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 7 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 8 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 9 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 10 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 11 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 13 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 15 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 16 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 17 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 18 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 21 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 22 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 23 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 24 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 25 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 27 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 28 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 29 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 30 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 31 Retailing GBO Company Shares: % Value 2013-2017
Table 32 Retailing GBN Brand Shares: % Value 2014-2017
Table 33 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 34 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 35 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 36 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 37 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 38 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 39 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 40 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 41 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 42 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 43 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 44 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 45 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 46 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 47 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 48 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 49 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 50 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 52 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 53 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 54 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 55 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 56 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 57 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 58 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 60 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 61 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 62 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 63 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 64 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 66 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 68 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 72 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 73 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 74 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 75 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Megatrends

Country Report

Mobile Internet Retailing in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Mobile connectivity is widespread in the Philippines

E-payment solutions drive mobile transactions

Mobile internet retailing set to see robust growth

COMPETITIVE LANDSCAPE

Shopee fills the gap between retail merchants and social media

Entering the fragmented e-commerce landscape

Mobile-first marketplaces expected to spearhead internet retailing

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Want to find out more about this report?

Table of Contents

Mobile Internet Retailing in the Philippines - Category analysis

HEADLINES

PROSPECTS

Mobile connectivity is widespread in the Philippines

E-payment solutions drive mobile transactions

Mobile internet retailing set to see robust growth

COMPETITIVE LANDSCAPE

Shopee fills the gap between retail merchants and social media

Entering the fragmented e-commerce landscape

Mobile-first marketplaces expected to spearhead internet retailing

CHANNEL DATA

Retailing in the Philippines - Industry Overview

EXECUTIVE SUMMARY

2017 is a good year for retailing in the Philippines

A move into underserved markets

Convenience stores continue to increase in popularity

The development of e-commerce

Positive prospects for retailing

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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