Mobile Internet Retailing in the Philippines

PROSPECTS

The Philippines is a mobile-first country

The Philippines is a mobile-first country. Mobile penetration in the Philippines passed the 100% mark in 2012, according to the International Telecommunications Union (ITU), a UN agency for information and communication technology (ICT).

M-commerce not e-commerce

Mobile technology continues to shape consumer behaviour in the Philippines. Filipinos now start their shopping by browsing products on mobile devices instead of traditional window shopping.

Mobile devices shape shopping habits, even in-store

The influence of mobile devices is not limited to remote locations, with these devices also being used in physical stores. The head of Facebook Philippines has revealed that 49% of purchases in physical stores are influenced by digital interactions, with many people looking for information on their smartphones while in-store.

COMPETITIVE LANDSCAPE

Shopee’s mobile app enjoys a high download rate

Shopee’s mobile app has been downloaded more than six million times since its launch in 2015. It consistently ranks first among all the free shopping apps in the Philippines in the Apple App Store and Google Play Store, having overtaken Lazada in the third quarter of 2017.

Lazada becomes an m-commerce company

Lazada has declared itself an m-commerce company now that it has been overtaken by Shopee in terms of mobile app downloads. While it still remains the most visited website among e-commerce platforms, the company is focusing on opportunities in the mobile space.

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