Executive Summary

Jan 2019
PROSPECTS
The leapfrog effect

Leapfrogging is when an individual bypasses the use of an inferior technology and moves to a more advanced technology. For many people from the older generation in the United Arab Emirates, or from the working-class expatriate community, mobile is the first technology they have embraced.

Advanced logistics networks

There are significant issues with postcodes in the Middle East (with the exception of Egypt, which has a sophisticated system – a hangover from colonial times), but with the advent of smartphones and geolocation tagging, such problems have been solved. The United Arab Emirates already has advanced logistics systems that benefit from the use of mobile technology, with customers able to track the delivery pathway for their products.

Social media influencers now need a license to engage in commercial activities

The United Arab Emirates has amongst the highest social media penetration in the world, owing to its young affluent population – the majority of the population is between the ages of 23 and 35. Each year, the number of 3G/4G subscribers is growing and increasing the potential pool of consumers for e-commerce.

COMPETITIVE LANDSCAPE
The rise of the microblogger

Although mobile internet retailing is being fuelled by the meteoric popularity of social media influencers, bad practices such as fake followers and bots are beginning to erode some consumer trust in these platforms. Some social media influencers in the region also occasionally share ideas that may be contrary to those of the parent brand.

Asian-based e-commerce thrives

Jolly Chic, a Chinese e-commerce company, has been very successful in building an online Silk Road linking China with the MENA region, especially since it offers low-cost goods and products. One of the reasons is that it has local warehouses, enabling it to shorten delivery times.

Emaar Group’s Noon.com teams up with eBay

Emaar Group’s awaited launch of the online platform Noon.com took place during the last quarter of the year.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Internet Retailing in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Internet Retailing in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Internet Retailing in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • How is Mobile Internet Retailing performing in United Arab Emirates?
  • Are consumers switching towards more convenient Mobile Internet Retailing?
  • Are other types of retailing coming under pressure in United Arab Emirates?

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our 

Retailing market research database

Mobile Internet Retailing in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

The leapfrog effect
Advanced logistics networks
Social media influencers now need a license to engage in commercial activities

COMPETITIVE LANDSCAPE

The rise of the microblogger
Asian-based e-commerce thrives
Emaar Group’s Noon.com teams up with eBay

CHANNEL DATA

Table 1 Mobile Internet Retailing: Value 2013-2018
Table 2 Mobile Internet Retailing: % Value Growth 2013-2018
Table 3 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Retailing in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

The “new normal”
VAT reveals its impact on the market
Mega sales mania
Flagship shopping centres are unlikely to fail, but e-commerce takes off
From conspicuous to conscious consumerism

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Seasonality
Dubai Shopping Festival
Dubai Summer Surprise
Back to School
Super Sales
White Friday
Payments and delivery
Emerging business models

MARKET DATA

Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 7 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 8 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 9 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 10 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 11 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 13 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 15 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 16 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 17 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 18 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 21 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 22 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 23 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 24 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 25 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 27 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 28 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 29 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 30 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 31 Retailing GBO Company Shares: % Value 2014-2018
Table 32 Retailing GBN Brand Shares: % Value 2015-2018
Table 33 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 34 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 36 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 37 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 38 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 39 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 40 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 41 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 42 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 43 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 44 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 45 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 46 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 47 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 48 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 49 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 50 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 52 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 53 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 54 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 55 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 56 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 57 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 58 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 60 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 61 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 62 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 63 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 64 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 66 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 68 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 72 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 73 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 74 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 75 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources