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Mobile Internet Retailing in
USA

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Executive Summary

Jan 2019
PROSPECTS
Mobile app investments pay off for dedicated retailers

With mobile internet retailing sales surging in the US, most important retailers have not only taken steps to optimise their websites for mobile browsing but have also launched their own standalone mobile apps. Even as US consumers increasingly use their smartphones to shop, however, many retailers have found it difficult to attract repeat business through their apps.

Mobile checkout emerges as an avenue for mobile internet retailing growth

With long queues at bricks-and-mortar retailers the bane of many US consumers, a number of US retailers are embracing an innovation that has the potential to provide a more pleasurable shopping experience: mobile checkout. In November 2018, Walmart began offering its “Check Out With Me” mobile checkout service in its entire hypermarket network in the country.

The roll out of 5G wireless networks will hasten sales migration to mobile

With internet retailing value sales already shifting rapidly towards mobile, the launch of 5G in 2019 – which promises far superior latency and speeds that can be found on US wireless networks today – is expected to entice a greater number of consumers to shop using their mobile devices. Indeed, 5G may actually allow for the viability of mobile shopping through wearable electronics, a practice that had gained little traction in the US in 2018.

COMPETITIVE LANDSCAPE
Amazon’s “Just Walk Out” technology could revolutionise mobile internet retailing

Amazon took another step forward to transform the US retailing landscape, when in January 2018, it opened its first of many planned Amazon Go outlets in Seattle, WA. The store has many of the trappings of a traditional convenience store, with a product assortment focusing heavily on groceries.

Augmented reality comes to Android

Augmented reality [AR] has rapidly become a popular tool employed by home furnishings retailers, as it allows potential customers to use positioning technology to envision what furniture items will look like in their living spaces, making a final purchase of these relatively expensive products easier. Originally, only Apple Inc’s mobile AR platform, dubbed ARKit, was robust enough to deliver AR functionality on mobiles in a way that met most home furnishings retailers’ expectations, Android (the popular rival to the iOS mobile operating system developed by Alphabet Inc, the parent company of Google) did not have a comparable AR platform.

Nike updates mobile app to help bring physical stores to life

In 2018, apparel and footwear specialist Nike Inc unveiled a nested component dubbed “Nike App at Retail” on its proprietary app. Using geofencing, the Nike mobile app unlocks access to the special Nike App at Retail features as soon as a customer with the app downloaded onto their smartphone enters one of the company’s bricks-and-mortar stores.

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Mobile Internet Retailing in the US

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Internet Retailing in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Internet Retailing in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Internet Retailing in USA market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • How is Mobile Internet Retailing performing in USA?
  • Are consumers switching towards more convenient Mobile Internet Retailing?
  • Are other types of retailing coming under pressure in USA?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our 

Retailing market research database

Mobile Internet Retailing in the US - Category analysis

HEADLINES

PROSPECTS

Mobile app investments pay off for dedicated retailers
Mobile checkout emerges as an avenue for mobile internet retailing growth
The roll out of 5G wireless networks will hasten sales migration to mobile

COMPETITIVE LANDSCAPE

Amazon’s “Just Walk Out” technology could revolutionise mobile internet retailing
Augmented reality comes to Android
Nike updates mobile app to help bring physical stores to life

CHANNEL DATA

Table 1 Mobile Internet Retailing: Value 2013-2018
Table 2 Mobile Internet Retailing: % Value Growth 2013-2018
Table 3 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Retailing in the US - Industry Overview

EXECUTIVE SUMMARY

Soaring consumer confidence propels US retailing sales upwards in 2018
Retailers leverage the scale of store-based networks to boost digital sales
Growth in US suburbs and exurbs defies the global urbanisation trend
Sears teeters on the brink of liquidation
Competition emerges from unexpected retail channels

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Seasonality
Christmas
Back to school
Christmas in July
Mother’s Day
Payments and delivery
Emerging business models

MARKET DATA

Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 7 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 8 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 9 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 10 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 11 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 13 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 15 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 16 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 17 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 18 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 21 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 22 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 23 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 24 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 25 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 27 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 28 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 29 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 30 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 31 Retailing GBO Company Shares: % Value 2014-2018
Table 32 Retailing GBN Brand Shares: % Value 2015-2018
Table 33 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 34 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 36 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 37 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 38 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 39 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 40 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 41 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 42 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 43 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 44 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 45 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 46 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 47 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 48 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 49 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 50 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 52 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 53 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 54 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 55 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 56 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 57 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 58 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 60 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 61 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 62 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 63 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 64 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 66 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 68 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 72 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 73 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 74 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 75 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

Other terminology:

SOURCES

Summary 2 Research Sources