Executive Summary

Jan 2019
PROSPECTS
Mobile is taking over

Mobile internet retailing showed dramatic double-digit growth in 2018, whilst continuing the long-term trend of shifting to “mobile first” internet use amongst the population. The development of the mobile internet infrastructure in Ukraine, driven by the expansion of 3G/LTE network coverage across the country, was a major influencing factor for the channel.

Convenience of the shopping process is a crucial factor

Ukrainian consumers are increasingly keen to have a seamless shopping experience when using their mobile devices. Companies’ technological readiness to deliver a convenient mobile website or app was amongst the key parameters for success in the channel.

Generational features are worth noting

When it comes to considering issues that influence mobile internet retailing, it is important to note demographic characteristics. The millennial generation, many of whom are digital natives, are spending ever more time on the internet every day.

COMPETITIVE LANDSCAPE
Prom.ua is a gateway for small businesses

For many small enterprises, developing mobile commerce infrastructure might be challenging and costly. Whilst the internet retailing landscape in Ukraine is still largely represented by many small internet shops, these shops are at a disadvantage when moving into mobile commerce.

Clothing retailers’ apps are attractive, but the average purchase value is small

In 2018, many Ukrainians used mobile apps when shopping for apparel and footwear online. Brands such as LeBoutique, Shafa and Kasta were successful in developing their mobile sales due to a growing audience of app users.

Chinese brands are popular and growing

Cross-border mobile internet retailing in Ukraine is dominated by Chinese brands, with AliExpress being the single largest brand. AliExpress has been stimulating the use of its own mobile app by offering special discounts for new mobile users.

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Mobile Internet Retailing in Ukraine

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Internet Retailing in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Internet Retailing in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Internet Retailing in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • How is Mobile Internet Retailing performing in Ukraine?
  • Are consumers switching towards more convenient Mobile Internet Retailing?
  • Are other types of retailing coming under pressure in Ukraine?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our 

Retailing market research database

Mobile Internet Retailing in Ukraine - Category analysis

HEADLINES

PROSPECTS

Mobile is taking over
Convenience of the shopping process is a crucial factor
Generational features are worth noting

COMPETITIVE LANDSCAPE

Prom.ua is a gateway for small businesses
Clothing retailers’ apps are attractive, but the average purchase value is small
Chinese brands are popular and growing

CHANNEL DATA

Table 1 Mobile Internet Retailing: Value 2013-2018
Table 2 Mobile Internet Retailing: % Value Growth 2013-2018
Table 3 Mobile Internet Retailing Forecasts: Value 2018-2023
Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023

Retailing in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Retailing sees a strong rise
New international brands enter; existing brands expand their store networks
Online is on the rise, with mobile commerce gaining ground
Consumers value convenience and affordability
Improving economic conditions push growth – this is expected to continue

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Table 5 Cash and Carry Sales: Value
Seasonality
International Women’s Day
New Year
Payments and delivery
Emerging business models

MARKET DATA

Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 8 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 9 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 10 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 11 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 12 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 16 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 17 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 18 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 19 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 22 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 23 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 24 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 25 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 28 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 29 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 30 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 31 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 32 Retailing GBO Company Shares: % Value 2014-2018
Table 33 Retailing GBN Brand Shares: % Value 2015-2018
Table 34 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 35 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 36 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 37 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 38 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 39 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 40 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 41 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 42 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 43 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 44 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 45 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 46 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources