The Russian economy continued to stabilise in 2019, while consumer credit performed well. This was a key factor in the strong growth of smartphones.
Smartphones remained the driving force in mobile phones in 2019 and this trend is anticipated to continue over the forecast period. Demand for higher quality, wider screens and greater functionality led to significant price increases, boosting value growth to outperform volume growth over the year.
After the unexpected growth of feature phones in 2018 due to pent up demand after the economic difficulties, mainly among elderly demographics, the category returned to its declining path in 2019 and is likely to register steep declines going forward as smartphones continue to be favoured due to their breadth of applications and ability to connect to the digital environment.
Samsung Electronics Rus extended its lead in mobile phones in 2019, despite strong competition from Chinese brands such as Xiaomi and Huawei over the review period. Samsung did lose some share to these players over the early part of the review period, but managed to recover some share in 2019.
Although competition from Chinese brands increased in 2019, iPhone maintained its strong position and second place, despite losing marginal share. The brand benefits from its strong reputation and user eco-system, which helps maintain strong sales of iPhone.
Digma, bq and Dexp are domestic brands, covering some of the demand for inexpensive smartphones in Russia. These are usually assembled in Asian countries but labelled as Russian before being sold to retail outlets.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Mobile Phones industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Mobile Phones in Russia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Consumer Electronics market research database.