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Country Report

Mobile Phones in

Mobile Phones in Venezuela

15 pages, Aug 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Venezuelans’ desire to be informed results in demand for more mobile devices

Venezuelans continue to demand mobile devices with internet access to stay connected to the news and social media, which have been supplying the information denied to them due to the blackout promoted by the government. In addition, pharmacies, taxi services and cinemas in the country have begun to develop applications for iOS and Android devices.

Feature phone’s end of lifecycle is delayed due to robberies

Risk of theft is extremely high; Venezuelans may carry a feature phone in case of robbery whilst hiding their smartphone. Thieves know that people hide their smartphones and even frisk their victims to search for them.

Two separate price segments are defined in Venezuela

Two separate price segments can be observed in Venezuela: a high-end group largely dominated by Samsung with low participation from iPhone and a mid-range offer where dozens of brands compete and against the solid competition of government-related brands that enjoy a captive market of approximately three million public employees. Price differentials define these segments, where the average price of a mid-range smartphone is about 20% of the average price of a high-end smartphone.

COMPETITIVE LANDSCAPE

Samsung Electronics de Venezuela maintains its leading position in 2018

Samsung Electronics de Venezuela held the lead in a quite saturated landscape within mobile phones in 2018 thanks to its brand recognition, strong media presence and high-status perception. Samsung competes at the high end side of sales.

International brands lead in mobile phones

International brands led mobile phones in 2018; however, carriers do not offer incentives to upgrade. Telefónica used to be the most important supplier of Samsung phones until the government monopolised the importation of mobile phones in 2013.

Despite the hostile business environment, phone operators continue to invest in infrastructure

Despite the instability in Venezuela, phone operators continue to invest in infrastructure due to the increasing number of mobile phones in the country. Mobile operators' network investments are needed because of the bandwidth congestion that causes interruptions to service and slow connections; however, operators face many obstacles as vandalised mobile phone masts cannot be repaired due to the lack of spare parts caused by import restrictions, whilst local governments cannot guarantee their security.

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Mobile Phones Market Sample Report Mobile Phones Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mobile Phones in Venezuela?
What are the major brands in Venezuela?
What is the growth rate for Mobile Phones in country?
How many 3G mobile phones were sold last year?
How will the introduction of 4G mobile phones impact the mobile phone market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Electronics market research database.

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Mobile Phones in Venezuela - Category analysis

HEADLINES

PROSPECTS

Venezuelans’ desire to be informed results in demand for more mobile devices

Feature phone’s end of lifecycle is delayed due to robberies

Two separate price segments are defined in Venezuela

COMPETITIVE LANDSCAPE

Samsung Electronics de Venezuela maintains its leading position in 2018

International brands lead in mobile phones

Despite the hostile business environment, phone operators continue to invest in infrastructure

CATEGORY DATA

Table 1 Sales of Mobile Phones by Category: Volume 2013-2018
Table 2 Sales of Mobile Phones by Category: Value 2013-2018
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
Table 4 Sales of Mobile Phones by Category: % Value Growth 2013-2018
Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
Table 6 NBO Company Shares of Mobile Phones: % Volume 2014-2018
Table 7 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
Table 8 Distribution of Mobile Phones by Channel: % Volume 2013-2018
Table 9 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
Table 10 Forecast Sales of Mobile Phones by Category: Value 2018-2023
Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023

Consumer Electronics in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Macroeconomic environment and high prices continue to deter growth

If prices skyrocket, who is buying consumer electronics in Venezuela?

Multinationals continue reducing their operations

Online sales are gaining ground in consumer electronics

Consumer electronics to continue on a downward trend over the forecast period

MARKET DATA

Table 14 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 15 Sales of Consumer Electronics by Category: Value 2013-2018
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023

Megatrends

Country Report

Mobile Phones in Venezuela

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Executive Summary

New Report Guarantee

PROSPECTS

Venezuelans’ desire to be informed results in demand for more mobile devices

Feature phone’s end of lifecycle is delayed due to robberies

Two separate price segments are defined in Venezuela

COMPETITIVE LANDSCAPE

Samsung Electronics de Venezuela maintains its leading position in 2018

International brands lead in mobile phones

Despite the hostile business environment, phone operators continue to invest in infrastructure

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Mobile Phones in Venezuela - Category analysis

HEADLINES

PROSPECTS

Venezuelans’ desire to be informed results in demand for more mobile devices

Feature phone’s end of lifecycle is delayed due to robberies

Two separate price segments are defined in Venezuela

COMPETITIVE LANDSCAPE

Samsung Electronics de Venezuela maintains its leading position in 2018

International brands lead in mobile phones

Despite the hostile business environment, phone operators continue to invest in infrastructure

CATEGORY DATA

Consumer Electronics in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Macroeconomic environment and high prices continue to deter growth

If prices skyrocket, who is buying consumer electronics in Venezuela?

Multinationals continue reducing their operations

Online sales are gaining ground in consumer electronics

Consumer electronics to continue on a downward trend over the forecast period

MARKET DATA

SOURCES

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