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Strategy Briefing

Mobile Phones: Winning Strategies and Pitfalls

Feb 2011

US$2,000

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The briefing looks at how the global market for mobile phones changed over 2002-2010, which companies were most successful and what kinds of strategies drove their success. The focus of the presentation will be on the lessons going forward and drawing up best strategies to succeed in the changing mobile phones market.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

Delivery format

PDF/PPT
Downloadable from MyPages

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Introduction

Scope

Objectives

Key findings

Mobile Phones: The Market in Review

Mobile phones: 2002 vs 2010

Changing of the guard

Asia Pacific: main market driver

Value sales: equipment and services

Winning Strategies in Smartphones

Smartphone success stories: an overview

Apple Inc

SWOT analysis: Apple Inc

HTC Corp

SWOT analysis: HTC Corp

Motorola Inc

SWOT analysis: Motorola Inc

Summary 1 strategies’ strengths and weaknesses

Keys to Success in Developing Markets

Emerging market success stories: an overview

Mi-Fone (BVI) Ltd: key strategies

Micromax Informatics Ltd: key strategies

Samart Corp PCL: key strategies

Binatone Electronics International Ltd: Key strategies

Best strategies in emerging markets: a summary

Beyond Mobile Phones

Multi-functionality vs functionality

In-home content on the go

Expected trends in smartphones: summary

Opportunities for mobile services in leapfrog markets

China and India to continue driving subscriber growth

Best Strategies and Potential Pitfalls Going Forward

Risks and opportunities in mobile phones

Report Definitions

Definitions

Why buy this report?

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Megatrends

Strategy Briefing

Mobile Phones: Winning Strategies and Pitfalls

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Objectives

Key findings

Mobile Phones: The Market in Review

Mobile phones: 2002 vs 2010

Changing of the guard

Asia Pacific: main market driver

Value sales: equipment and services

Winning Strategies in Smartphones

Smartphone success stories: an overview

Apple Inc

SWOT analysis: Apple Inc

HTC Corp

SWOT analysis: HTC Corp

Motorola Inc

SWOT analysis: Motorola Inc

Summary 1 strategies’ strengths and weaknesses

Keys to Success in Developing Markets

Emerging market success stories: an overview

Mi-Fone (BVI) Ltd: key strategies

Micromax Informatics Ltd: key strategies

Samart Corp PCL: key strategies

Binatone Electronics International Ltd: Key strategies

Best strategies in emerging markets: a summary

Beyond Mobile Phones

Multi-functionality vs functionality

In-home content on the go

Expected trends in smartphones: summary

Opportunities for mobile services in leapfrog markets

China and India to continue driving subscriber growth

Best Strategies and Potential Pitfalls Going Forward

Risks and opportunities in mobile phones

Report Definitions

Definitions

Why buy this report?

Want to find out more about this report?

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