Our site uses cookies to improve functionality. Continue if you are happy with this or learn how to manage cookies by clicking here.
- Euromonitor International
-
-
Store
WHAT'S NEWIntroducing enhanced country reports featuring interactive datagraphics, charts and analysis.Learn More
- Countries
- Industries
- Companies
- Economies
- Consumers
- Australia
- Brazil
- Canada
- China
- Colombia
- Denmark
- Egypt
- France
- Germany
- Hong Kong
- India
- Indonesia
- Ireland
- Italy
- Japan
- Kenya
- Malaysia
- Mexico
- Netherlands
- Nigeria
- Pakistan
- Peru
- Philippines
- Poland
- Romania
- Russia
- Saudi Arabia
- Singapore
- South Africa
- South Korea
- Spain
- Switzerland
- Taiwan
- Thailand
- Turkey
- United Arab Emirates
- United Kingdom
- United States
- Vietnam
- Alcoholic Drinks
- Apparel and Footwear
- Automotive
- Beauty and Personal Care
- Consumer Appliances
- Consumer Electronics
- Consumer Finance
- Consumer Foodservice
- Consumer Health
- Eyewear
- Fresh Food
- Health and Wellness
- Home and Garden
- Home Care
- Hot Drinks
- Industrial/Commercial
- Ingredients
- Luxury Goods
- Nutrition
- Packaged Food
- Packaging
- Personal Accessories
- Pet Care
- Retailing
- Soft Drinks
- Sports
- Tissue and Hygiene
- Tobacco
- Toys and Games
- Travel
- American Express Co
- Amway Corp
- Apple Inc
- Asahi Group Holdings Ltd
- Avon Products Inc
- Beiersdorf AG
- Bristol-Myers Squibb Co
- Campari Milano SpA, Davide
- Coach Inc
- Coca-Cola Co, The
- Colgate-Palmolive Co
- Danone, Groupe
- Gap Inc, The
- H&M Hennes and Mauritz AB
- Henkel AG & Co KGaA
- Herbalife Ltd
- Inditex, Industria de Diseño Textil SA
- Inter Ikea Systems BV
- Johnson & Johnson Inc
- Kao Corp
- Kraft Foods Inc
- LG Corp
- LVMH Moët Hennessy Louis Vuitton SA
- Mars Inc
- Mondelez International Inc
- Natura Cosméticos SA
- Nestlé SA
- Nu Skin Enterprises Inc
- PepsiCo Inc
- Procter & Gamble Co, The
- Reckitt Benckiser Group Plc (RB)
- Royal FrieslandCampina NV
- Samsung Corp
- Sara Lee Corp
- Seven & I Holdings Co Ltd
- Sharp Corp
- Sony Corp
- Toyo Seikan Group Holdings, Ltd
- Unilever Group
Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn more
Euromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn more - Solutions
- Capabilities
- Blog
- About Us
-
Store
Strategy Briefing
Mobile Phones: Winning Strategies and Pitfalls
35 pages, Feb 2011
US$2,000
Add to cart
Pay by invoice
Added to Cart
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The briefing looks at how the global market for mobile phones changed over 2002-2010, which companies were most successful and what kinds of strategies drove their success. The focus of the presentation will be on the lessons going forward and drawing up best strategies to succeed in the changing mobile phones market.
Files are delivered directly into your account within a few minutes of purchase.
Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
What this report includes
- Up-to-the minute analysis of the latest trends in the industry
- New product development, forecasts and other themes
- Unique graphics and illustrated case studies
- Most recent brand and company news
- New insight into the size and shape of the market
Why buy this report
- Clear, concise powerpoint format makes it easy to digest
- Leading industry opinion keeps you abreast of latest news and trends
- Forward-looking outlook on a category, market or issue affecting the industry
- Latest five year forecasts assess how the market is predicted to develop
- Understand the competitive environment, the leading players and brands
Delivery format
PDF/PPT
Downloadable from MyPages
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Objectives
Key findings
Mobile Phones: The Market in Review
Mobile phones: 2002 vs 2010
Changing of the guard
Asia Pacific: main market driver
Value sales: equipment and services
Winning Strategies in Smartphones
Smartphone success stories: an overview
Apple Inc
SWOT analysis: Apple Inc
HTC Corp
SWOT analysis: HTC Corp
Motorola Inc
SWOT analysis: Motorola Inc
Summary 1 strategies’ strengths and weaknesses
Keys to Success in Developing Markets
Emerging market success stories: an overview
Mi-Fone (BVI) Ltd: key strategies
Micromax Informatics Ltd: key strategies
Samart Corp PCL: key strategies
Binatone Electronics International Ltd: Key strategies
Best strategies in emerging markets: a summary
Beyond Mobile Phones
Multi-functionality vs functionality
In-home content on the go
Expected trends in smartphones: summary
Opportunities for mobile services in leapfrog markets
China and India to continue driving subscriber growth
Best Strategies and Potential Pitfalls Going Forward
Risks and opportunities in mobile phones
Report Definitions
Definitions
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Strategy Reports
- Internet of Things in the Home | May 2018
- Update on Our Top 10 Global Consumer Trends for 2017: Privacy and Security | Oct 2017
- Digital Innovators: New Conduits of Commerce in the Internet of Things Era | Mar 2017
- Asia Pacific Digital Landscape: Mobile Connects an Otherwise Diverse Region | Jan 2017
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The Power of Proximity: The Complex Story of 21st Century Cities | Oct 2011
- Make Way for Generation Z: Marketing to Today’s Tweens and Teens | Feb 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- How Luxury is Vulnerable to a Cold Climate | Dec 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
Country Reports
- Consumer Electronics in Argentina | Aug 2018
- Consumer Electronics in Australia | Aug 2018
- Consumer Electronics in Austria | Aug 2018
- Consumer Electronics in Brazil | Aug 2018
- Consumer Electronics in Canada | Aug 2018
- Consumer Electronics in Chile | Aug 2018
- Consumer Electronics in China | Aug 2018
- Consumer Electronics in Colombia | Aug 2018
- Consumer Electronics in Denmark | Aug 2018
- Consumer Electronics in Egypt | Aug 2018
- Consumer Electronics in France | Aug 2018
- Consumer Electronics in Germany | Aug 2018
- Consumer Electronics in Greece | Aug 2018
- Consumer Electronics in Hong Kong, China | Aug 2018
- Consumer Electronics in Hungary | Aug 2018
- Consumer Electronics in India | Aug 2018
- Consumer Electronics in Indonesia | Aug 2018
- Consumer Electronics in Israel | Aug 2018
- Consumer Electronics in Italy | Aug 2018
- Consumer Electronics in Japan | Aug 2018
- Consumer Electronics in Malaysia | Aug 2018
- Consumer Electronics in Mexico | Aug 2018
- Consumer Electronics in Morocco | Aug 2018
- Consumer Electronics in Nigeria | Aug 2018
- Consumer Electronics in Norway | Aug 2018
- Consumer Electronics in Poland | Aug 2018
- Consumer Electronics in Portugal | Aug 2018
- Consumer Electronics in Romania | Aug 2018
- Consumer Electronics in Russia | Aug 2018
- Consumer Electronics in Saudi Arabia | Aug 2018
- Consumer Electronics in Singapore | Aug 2018
- Consumer Electronics in South Africa | Aug 2018
- Consumer Electronics in South Korea | Aug 2018
- Consumer Electronics in Spain | Aug 2018
- Consumer Electronics in Sweden | Aug 2018
- Consumer Electronics in Taiwan | Aug 2018
- Consumer Electronics in Thailand | Aug 2018
- Consumer Electronics in the Czech Republic | Aug 2018
- Consumer Electronics in the Netherlands | Aug 2018
- Consumer Electronics in the Philippines | Aug 2018
- Consumer Electronics in the United Arab Emirates | Aug 2018
- Consumer Electronics in the United Kingdom | Aug 2018
- Consumer Electronics in the US | Aug 2018
- Consumer Electronics in Turkey | Aug 2018
- Consumer Electronics in Ukraine | Aug 2018
- Consumer Electronics in Venezuela | Aug 2018
- Consumer Electronics in Vietnam | Aug 2018
Complete Catalogue
Strategy Reports
- Internet of Things in the Home | May 2018
- Update on Our Top 10 Global Consumer Trends for 2017: Privacy and Security | Oct 2017
- Digital Innovators: New Conduits of Commerce in the Internet of Things Era | Mar 2017
- Asia Pacific Digital Landscape: Mobile Connects an Otherwise Diverse Region | Jan 2017
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- The Power of Proximity: The Complex Story of 21st Century Cities | Oct 2011
- Make Way for Generation Z: Marketing to Today’s Tweens and Teens | Feb 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- How Luxury is Vulnerable to a Cold Climate | Dec 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
Country Reports
- Consumer Electronics in Argentina | Aug 2018
- Consumer Electronics in Australia | Aug 2018
- Consumer Electronics in Austria | Aug 2018
- Consumer Electronics in Brazil | Aug 2018
- Consumer Electronics in Canada | Aug 2018
- Consumer Electronics in Chile | Aug 2018
- Consumer Electronics in China | Aug 2018
- Consumer Electronics in Colombia | Aug 2018
- Consumer Electronics in Denmark | Aug 2018
- Consumer Electronics in Egypt | Aug 2018
- Consumer Electronics in France | Aug 2018
- Consumer Electronics in Germany | Aug 2018
- Consumer Electronics in Greece | Aug 2018
- Consumer Electronics in Hong Kong, China | Aug 2018
- Consumer Electronics in Hungary | Aug 2018
- Consumer Electronics in India | Aug 2018
- Consumer Electronics in Indonesia | Aug 2018
- Consumer Electronics in Israel | Aug 2018
- Consumer Electronics in Italy | Aug 2018
- Consumer Electronics in Japan | Aug 2018
- Consumer Electronics in Malaysia | Aug 2018
- Consumer Electronics in Mexico | Aug 2018
- Consumer Electronics in Morocco | Aug 2018
- Consumer Electronics in Nigeria | Aug 2018
- Consumer Electronics in Norway | Aug 2018
- Consumer Electronics in Poland | Aug 2018
- Consumer Electronics in Portugal | Aug 2018
- Consumer Electronics in Romania | Aug 2018
- Consumer Electronics in Russia | Aug 2018
- Consumer Electronics in Saudi Arabia | Aug 2018
- Consumer Electronics in Singapore | Aug 2018
- Consumer Electronics in South Africa | Aug 2018
- Consumer Electronics in South Korea | Aug 2018
- Consumer Electronics in Spain | Aug 2018
- Consumer Electronics in Sweden | Aug 2018
- Consumer Electronics in Taiwan | Aug 2018
- Consumer Electronics in Thailand | Aug 2018
- Consumer Electronics in the Czech Republic | Aug 2018
- Consumer Electronics in the Netherlands | Aug 2018
- Consumer Electronics in the Philippines | Aug 2018
- Consumer Electronics in the United Arab Emirates | Aug 2018
- Consumer Electronics in the United Kingdom | Aug 2018
- Consumer Electronics in the US | Aug 2018
- Consumer Electronics in Turkey | Aug 2018
- Consumer Electronics in Ukraine | Aug 2018
- Consumer Electronics in Venezuela | Aug 2018
- Consumer Electronics in Vietnam | Aug 2018