Mobile Phones

Market research on the consumer electronics industry. Standardise...

Market research on the consumer electronics industry. Standardised and cross-comparable total market sizes, and share data, distribution and industry trends and market share ​category level information.

Country Report

Mobile Phones in India

Oct 2023

In 2023, the mobile phones category in India witnessed decline in retail volume terms, due to lower demand for feature phones that face fierce competition from smartphones. Limited innovation and unfavourable macroeconomic conditions have also…

USD 990
Country Report

Mobile Phones in Hong Kong, China

Aug 2023

Mobile phone sales remain in a slump, due to ongoing supply chain issues following on from the event of the pandemic. Indeed, a decline in shipping supply is noted for the local territory, which is attributed to the local market being slow to adapt…

USD 990
Country Report

Mobile Phones in Taiwan

Aug 2023

Retail volume sales of mobile phones continued to decline in 2023. Households were reluctant to spend their hard-earned money on discretionary purchases, as fears over inflation and interest rate rises took their toll on consumer confidence.…

USD 990
Country Report

Mobile Phones in China

Aug 2023

Mobile phones is still struggling to recover from the aftermath of the pandemic impacts in 2023. 2022 marked a historic year when sales for mobile phones in China underwent a double-digit decline in volumes sold, amounting to less than 290 million…

USD 990
Country Report

Mobile Phones in South Korea

Jul 2023

Retail volume sales of smartphones declined in 2022, and this is set to continue in 2023. In 2021, sales of smartphones saw a dynamic volume increase, partly due to a rebound from the 2020 fall in sales, when COVID-19 disrupted the production and…

USD 990
Country Report

Mobile Phones in Thailand

Jul 2023

Retail volume sales of mobile phones saw modest growth in 2023, driven by smartphones, in contrast to the sharp seen in the previous year. The latter was due a worldwide shortage of semiconductor chips, which began prior to the pandemic and which had…

USD 990
Country Report

Mobile Phones in Singapore

Jul 2023

2020 saw shipments of smartphones decline globally, which were also felt in Singapore. In addition, inflation and macro concerns also played roles as consumers looked to reduce their expenditure wherever possible, including postponing upgrades on…

USD 990
Country Report

Mobile Phones in Indonesia

Jul 2023

In Indonesia the desire for high-quality smartphones is on the up. The rising demand can be attributed to an array of factors, including the creation of state-of-the-art content, the shift towards remote working and online schooling, and the…

USD 990
Country Report

Mobile Phones in Vietnam

Jul 2023

Smartphones recorded a significant drop in demand in 2022 after peaking in 2020/2021 due to the switch to online working and studying. This steep decline was despite brands and retailers offering deep discount programmes. Mid-priced models saw…

USD 990
Country Report

Mobile Phones in the Philippines

Jul 2023

Mobile phones has seen a return to growth in retail volume terms in 2023 with sales of smartphones seeing a slight recovery in 2023 after a significant sales decline in 2021 and 2022. The pandemic had a significant negative impact on consumer…

USD 990
Country Report

Mobile Phones in Malaysia

Jul 2023

Mobile phones continued to account for the highest proportion of retail value sales of consumer electronics in 2023. Smartphones are playing an increasingly important role in the daily lives of local consumers, thanks to the shift towards a cashless…

USD 990
Country Report

Mobile Phones in Japan

Jul 2023

A truth in smartphones is that it is a scale business. The larger the volume produced, the better the cost, because it is easier to receive volume discounts from device makers. Large global players such as Apple, Samsung, and Xiaomi enjoy this…

USD 990
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