In 2021, modern grocery retailers has been recording slower current value growth in comparison with 2020. In response to the COVID-19 pandemic, some product areas sold via modern grocery retailers did decline in demand.
One of the main obstacles to the expansion of modern grocery retailers is limited consumer access as Algeria is primarily a rural country. While urbanisation is taking place and supermarkets continue to expand, traditional grocery retailers have remained more popular throughout 2021.
Due to the high volume of independent modern outlets, modern grocery retailers is a highly fragmented retail channel in Algeria, with the leading player, Numidis SpA, continuing to hold a relatively small value share in 2021. The bulk of value sales in the channel is generated by others, operating in many formats, such as minimarkets.
Over the forecast period, modern grocery retailers will perform well, however, its performance will also largely depend on the recovery of the economy. Nonetheless, the channel will continue to benefit from consumers migrating from traditional grocery retailers.
In 2022 and beyond, modern grocery retailers will continue to be dominated by supermarkets. This retailer, alongside hypermarkets, will continue to offer promotions and capture new consumers with competitive prices, loyalty cards and a points system.
Hypermarkets is also set to remain a very dynamic channel within modern grocery retailers over the forecast period, as it is still far from maturity. Out-of-town hypermarkets, which cover a large sales area, offer a more extensive range of products, including both domestic and imported brands that cannot be found in more traditional outlets.
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Modern grocery retailing is the aggregation of those grocery channels that have emerged alongside the growth of chained retail. For Euromonitor, modern grocery retailing is the aggregation of five channels: Hypermarkets, Supermarkets, Discounters, Forecourt Retailers and Convenience Stores. While there can be traditional (i.e. non-chained) supermarkets or forecourt retailers, for example, due to the store's presence in the channel, these stores are still considered as modern for Euromonitor International.See All of Our Definitions
This report originates from Passport, our Modern Grocery Retailers research and analysis database.
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