Prior to the pandemic, supermarkets and hypermarkets had showed sustained sales growth, driven by Bolivia’s emerging middle class and rising levels of disposable income. The greater convenience of these outlets, as well as a far wider range of brands and products was extremely appealing to this consumer cohort, and the success of the format led to rising investment in new outlets, primarily in Bolivia’s large towns and cities.
Bolivia’s principal supermarket chains are Hipermaxi SA and Ketal SA. Both have sought to mitigate the drop in sales in their brick-and-mortar outlets by investing in and promoting of their online shopping platforms and mobile applications.
Bolivian modern grocery continues to be threatened by very high levels of contraband. In 2021, the country has seen a significant increase in food and beverage smuggling as a result of the frequent devaluations of neighbouring countries’ currencies.
Bolivia has never developed a convenience store format in modern grocery retail, largely because of the large numbers of local independent stores; these frequently serve an extremely localized set of consumers and typically enjoy very strong relationships with their regular customers. However, as a result of the pandemic and the shift back to local stores, modern grocers have sought to develop a competing format, and have rolled out the first convenience store chains.
Supermarkets and hypermarkets suffered in 2020 and 2021, as lockdown, restrictions on movement and consumer anxiety saw consumers return to the traditional grocery channel. However, the channel is expected to return to positive value growth in 2022, and to outgrow pre-pandemic levels of value sales before the forecast period.
Sharpening price sensitivity as a result of the pandemic has seen supermarkets and hypermarkets lose sales as consumers migrated to stores with lower prices. The exception to this was Super Emapa, a supermarket chain that is gaining relevance in the market due to its offer of local manufactured products with lower prices than those of traditional supermarkets.
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Understand the latest market trends and future growth opportunities for the Modern Grocery Retailers industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Modern grocery retailing is the aggregation of those grocery channels that have emerged alongside the growth of chained retail. For Euromonitor, modern grocery retailing is the aggregation of five channels: Hypermarkets, Supermarkets, Discounters, Forecourt Retailers and Convenience Stores. While there can be traditional (i.e. non-chained) supermarkets or forecourt retailers, for example, due to the store's presence in the channel, these stores are still considered as modern for Euromonitor International.
See All of Our DefinitionsThis report originates from Passport, our Modern Grocery Retailers research and analysis database.
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