In 2021, the modern grocery channel in Estonia managed noticeable growth in the number of net new retailers. The country retains a wide selection of channels, allowing players to meet evolving consumer demands in a flexible and responsive way.
Lockdown and limitations on movement and socialisation have meant that most consumers have spent significantly more time at home. As a result, outlets that are geographically closer to consumers, such as convenience stores and local supermarkets were the best performing parts of the channel in 2020, with consumers shopping locally on a smaller scale.
The pandemic has significantly accelerated the use of innovation in modern grocery retailing in Estonia, as consumer demand for reduced contact has led to the development of new sales models. Estonian supermarket operator Selver AS has added the Cleveron 501 automatic locker system to its store and e-commerce operations, which allows customers to collect groceries purchased via e-commerce without human contact.
Sales via modern grocery retailers are set to demonstrate positive year-on-year growth rates over the forecast period. The Estonian economy has proven to be more resilient than expected, and disposable incomes have not been hit hard enough to drastically change grocery shopping habits.
The modern grocery channel faces significant disruption over the forecast period. German discounter giant Lidl Stiftung & Co.
The Estonian modern grocery channel has become characterised by high levels of innovation, and retailers that can continue to add value in this way will develop clear competitive advantages over the forecast period. Much of this innovation has been driven by the need to reduce operational costs, a driver that will become more important as after the arrival of Lidl.
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Understand the latest market trends and future growth opportunities for the Modern Grocery Retailers industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Modern Grocery Retailers industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Modern grocery retailing is the aggregation of those grocery channels that have emerged alongside the growth of chained retail. For Euromonitor, modern grocery retailing is the aggregation of five channels: Hypermarkets, Supermarkets, Discounters, Forecourt Retailers and Convenience Stores. While there can be traditional (i.e. non-chained) supermarkets or forecourt retailers, for example, due to the store's presence in the channel, these stores are still considered as modern for Euromonitor International.
See All of Our DefinitionsThis report originates from Passport, our Modern Grocery Retailers research and analysis database.
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