Executive Summary

Feb 2019
PROSPECTS
Modern grocery retailers set to continue to grow

Perceptions of modern grocery retailers have already changed in Georgia. The entry of MAF Hypermarkets Georgia (Carrefour) and presence of domestic players such as Nikora JSC and Goodwill brought new standards to grocery retailing.

Forecourt retailers to remain the smallest channel

Forecourt retailers remain the least developed channel of modern grocery retailing and the expectations for its value growth over the forecast period are not the brightest in modern grocery retailing. There are a number of reasons for this.

Development of tourism likely to bring more convenience stores to distant regions of Georgia

The growing number of tourists visiting Georgia continued in 2018 and is expected to continue to do so over the forecast period. Many tourists prefer distant rural areas over cities and towns.

COMPETITIVE LANDSCAPE
MAF Hypermarkets Georgia records slower growth whilst remaining the clear leader

MAF Hypermarkets Georgia (Carrefour) remained the clear leader in modern grocery retailing in Georgia, recording strong growth in value sales and share in 2018. However, its value growth slowed in 2018.

New player in convenience stores boosts sales

Retail Group Georgia launched a chain of convenience stores under its Magniti brand in 2015. Like many of its competitors, it chose a very aggressive policy of expansion and by 2018 the number of outlets stood at 74.

Shares of some players continue to decline amongst strong competition

Modern grocery retailing is already demonstrating which the strong and weak players are. One of the founders of modern grocery retailing, Smart by Smart JSC, continued its decline in 2018.

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Modern Grocery Retailers in Georgia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Modern Grocery Retailers industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Modern Grocery Retailers industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Modern Grocery Retailers in Georgia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • How are Modern Grocery Retailers performing in Georgia?
  • Are consumers switching towards more convenient Modern Grocery Retailers?
  • Are independent and family run Modern Grocery Retailers coming under pressure in Georgia?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our 

Retailing market research database

Modern Grocery Retailers in Georgia - Category analysis

HEADLINES

PROSPECTS

Modern grocery retailers set to continue to grow
Forecourt retailers to remain the smallest channel
Development of tourism likely to bring more convenience stores to distant regions of Georgia

COMPETITIVE LANDSCAPE

MAF Hypermarkets Georgia records slower growth whilst remaining the clear leader
New player in convenience stores boosts sales
Shares of some players continue to decline amongst strong competition

CHANNEL DATA

Table 1 Modern Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Modern Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Sales in Modern Grocery Retailers by Channel: Value 2013-2018
Table 4 Sales in Modern Grocery Retailers by Channel: % Value Growth 2013-2018
Table 5 Modern Grocery Retailers Outlets by Channel: Units 2013-2018
Table 6 Modern Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 7 Modern Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 8 Modern Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 9 Modern Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 10 Modern Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 11 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 12 Modern Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 13 Forecast Sales in Modern Grocery Retailers by Channel: Value 2018-2023
Table 14 Forecast Sales in Modern Grocery Retailers by Channel: % Value Growth 2018-2023
Table 15 Forecast Modern Grocery Retailers Outlets by Channel: Units 2018-2023
Table 16 Forecast Modern Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023

Retailing in Georgia - Industry Overview

EXECUTIVE SUMMARY

The growing number of tourists supports the development of many areas of retailing
Currency fluctuations continue, although consumers seem to be less susceptible
MAF Hypermarkets Georgia continues to increase its value share, albeit with lower growth
Internet and mobile internet retailing continue their double-digit value growth
Positive performance to continue

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Seasonality
Back to school
New Year
Payments and delivery
Emerging business models

MARKET DATA

Table 17 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 18 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 19 Sales in Store-Based Retailing by Channel: Value 2013-2018
Table 20 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
Table 21 Store-Based Retailing Outlets by Channel: Units 2013-2018
Table 22 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 23 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 24 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 25 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 26 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 27 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 28 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 29 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 30 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 31 Retailing GBO Company Shares: % Value 2014-2018
Table 32 Retailing GBN Brand Shares: % Value 2015-2018
Table 33 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 34 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 36 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 37 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 42 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 43 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 44 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
Table 45 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
Table 46 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
Table 47 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 48 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 49 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 50 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 51 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 52 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 53 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 54 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 55 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources