Perceptions of modern grocery retailers have already changed in Georgia. The entry of MAF Hypermarkets Georgia (Carrefour) and presence of domestic players such as Nikora JSC and Goodwill brought new standards to grocery retailing.
Forecourt retailers remain the least developed channel of modern grocery retailing and the expectations for its value growth over the forecast period are not the brightest in modern grocery retailing. There are a number of reasons for this.
The growing number of tourists visiting Georgia continued in 2018 and is expected to continue to do so over the forecast period. Many tourists prefer distant rural areas over cities and towns.
MAF Hypermarkets Georgia (Carrefour) remained the clear leader in modern grocery retailing in Georgia, recording strong growth in value sales and share in 2018. However, its value growth slowed in 2018.
Retail Group Georgia launched a chain of convenience stores under its Magniti brand in 2015. Like many of its competitors, it chose a very aggressive policy of expansion and by 2018 the number of outlets stood at 74.
Modern grocery retailing is already demonstrating which the strong and weak players are. One of the founders of modern grocery retailing, Smart by Smart JSC, continued its decline in 2018.
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