At the outbreak of the COVID-19 pandemic the government established various measures in an attempt to curb the spread of the virus. Consequently, convenience stores and forecourt retailers were negatively impacted by the pandemic as most consumers stayed at home during much of 2020.
Discounters benefited from COVID-19, as many consumers wanted to save and reduce their household budgets due to poorer economic stability as a result of the pandemic. However, the leading discounter brands, Despensa Familiar (Wal-Mart Centroamérica SA) and Maxi Despensa (Wal-Mart Centroamérica SA), started offering e-commerce and pick up services during 2020 but discontinued these in 2021 and lost value share in both years.
Hypermarkets and supermarkets faced mandatory closures and restrictive operating schedules in the first months of the pandemic as well as an overwhelming demand for deliveries (which all players were uncapable of fulfilling). Consequently, these distribution channels accelerated strategies to ensure business growth in 2021.
According to industry sources both forecourt retailers and convenience stores are focusing on aggressive geographical expansion to maintain sales growth during the forecast period. Indeed, an increase in stores across the country will be key to furthering impulse convenience shopping.
Discounters are likely to see robust retail value sales growth during the forecast period as more brands enter the competitive landscape with fast expansion strategies. Consumers are expected to continue enjoying this distribution channel because of the lower prices they offer, especially after an uncertain economic period at the end of the review period, thanks to the pandemic.
Hypermarkets and supermarkets, led by Wal-Mart Centroamérica SA, are expected to continue increasing their number of outlets, although their expansion strategy is likely to be slower. As such, the La Torre (Unisuper SA) supermarket gained value share during the review period due to their outlet expansion strategy and is continuously strengthening its brand through different strategies, such as site expansion, diversifying and launching the convenience store La Torre Express, and recently in 2021 launching its first private label line, Essential Everyday.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Modern Grocery Retailers industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Modern Grocery Retailers industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Modern grocery retailing is the aggregation of those grocery channels that have emerged alongside the growth of chained retail. For Euromonitor, modern grocery retailing is the aggregation of five channels: Hypermarkets, Supermarkets, Discounters, Forecourt Retailers and Convenience Stores. While there can be traditional (i.e. non-chained) supermarkets or forecourt retailers, for example, due to the store's presence in the channel, these stores are still considered as modern for Euromonitor International.
See All of Our DefinitionsThis report originates from Passport, our Modern Grocery Retailers research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!