Modern grocery retailing still has a lot of unmet potential in Kazakhstan in 2021 and is trailing traditional grocery retailing in terms of overall value share. This is largely because the channel is unevenly developed across the country - mostly concentrated in large cities.
Smaller shopping formats continue to gain momentum in 2021 as consumers strive to avoid areas with potentially high foot traffic and thus a higher risk of contracting COVID-19. Convenience stores are posting the strongest dynamics due to consumers appreciating the proximity of these outlets to their homes and quick access to products.
In an interesting move, the leading chemist/pharmacy chain in Kazakhstan, Akniet Pharmaceuticals, (under the Europharma brand), launched the Arzan Mart chain in convenience stores in 2020. This chain aims to offer quality grocery goods in small towns and rural areas, thus providing convenience to those in less urban areas.
Modern grocery retailing has a lot of potential in Kazakhstan due to the current low saturation of outlets and the growing economy. Major brands will continue their strong expansion across the country, making this channel more accessible and appreciated.
It is expected that smaller formats will continue to demonstrate a stronger performance over the forecast period. This will not only be driven by the proximity factor, but also the lower prices that category players offer to compete with traditional grocery retailing, with the latter historically being dominant in grocery retailing.
Low population density and large distances between towns make Kazakhstan a challenging market from a logistics point of view. Inconvenient delivery makes retailers selective in terms of expansion to regions, which will also impede e-commerce development.
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Modern Grocery Retailers
Modern grocery retailing is the aggregation of those grocery channels that have emerged alongside the growth of chained retail. For Euromonitor, modern grocery retailing is the aggregation of five channels: Hypermarkets, Supermarkets, Discounters, Forecourt Retailers and Convenience Stores. While there can be traditional (i.e. non-chained) supermarkets or forecourt retailers, for example, due to the store's presence in the channel, these stores are still considered as modern for Euromonitor International.See All of Our Definitions
This report originates from Passport, our Modern Grocery Retailers research and analysis database.
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