Modern grocery retailers continued its positive retail value sales growth trajectory in 2021, albeit at a slower rate, as hotels, restaurants and cafés (horeca) had not fully recovered due to the COVID-19 pandemic. Although domestic tourism increased in 2021, it was not enough to lead to a recovery of horeca and thus benefited modern grocery retailers.
During 2020, at the start of the pandemic, large-scale hypermarkets were hardest hit and registered negative retail value sales growth. At the same time, retail value sales of convenience stores recorded healthy growth as many people avoided visiting large stores, which benefited convenience stores as they are smaller and close to home.
With only one key player – Lidl Lietuva UAB – discounters continued to perform well and registered the most significant value growth in 2021, benefitting the growth of the overall modern grocery retailers channel. During the year Lidl introduced a loyalty card app system, which offers subscribers a variety of discounts.
Discounters are expected to register the most dynamic retail value sales growth (at constant 2021 prices) in the forecast period, followed by convenience stores. Moreover, all other modern grocery retailing formats are anticipated to record a decline in sales growth.
The increase in technological advancements and consumers' growing demand for convenience has seen a rise in self-checkout service. Indeed, larger chain retailers, such as Maxima and Rimi increased the number of self-service cashiers during the review period.
Maxima LT UAB announced that it was planning on standardising store formats during the forecast period, in terms of product range and placement. This method will help the company to operate more efficiently and effectively, easing in-store workers’ workload as well as making its product assortment appear clearer to its customers.
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Modern grocery retailing is the aggregation of those grocery channels that have emerged alongside the growth of chained retail. For Euromonitor, modern grocery retailing is the aggregation of five channels: Hypermarkets, Supermarkets, Discounters, Forecourt Retailers and Convenience Stores. While there can be traditional (i.e. non-chained) supermarkets or forecourt retailers, for example, due to the store's presence in the channel, these stores are still considered as modern for Euromonitor International.See All of Our Definitions
This report originates from Passport, our Modern Grocery Retailers research and analysis database.
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