2018 saw a very strong growth in modern grocery retailers led by hypermarkets, discounters and supermarkets, which all managed to achieve convincingly strong growth rates in current retail value terms. The channel’s good performance is a direct result of the increased consumer shift from traditional to modern grocery retail formats.
One of the strongest selling points of modern grocery retailers vs traditional grocery retailers is the greater level of convenience modern grocery retailers offers to end-consumers. It is able to do so thanks to the significantly larger retail space the channel’s retailers own, offering local consumers a much more pleasant shopping experience and a wider variety of goods under one roof.
After the initial boom over the review period, growth in modern grocery retailers is set to slow down, if discounting inflation. This is because the national economy is largely unable to improve the standard of living and most Macedonian people will continue to struggle financially and tend to economise their purchases.
Leading the way among modern grocery retailers is Macedonia’s largest discounter operator KAM doo, which holds the highest value share and managed to outperform its major competitors throughout most of the review period. Its value share saw rapid growth in 2018 thanks to intelligent company strategies, which centre on providing price-sensitive consumers with affordable, yet high-quality imported and domestically produced goods.
The largest supermarkets operator in Macedonia, Tinex MT dooel, was the second-largest modern grocery retailer in 2018. It operates the second-largest number of chained supermarket outlets.
Macedonia is at the bottom in terms of foreign direct investments in Europe. This lack of international presence and investments is most visible in the retailing market.
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Understand the latest market trends and future growth opportunities for the Modern Grocery Retailers industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Modern Grocery Retailers research and analysis database.
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