While still seeing good current value growth from a relatively low base, modern grocery retailers experienced considerably slower current value growth in 2020 in comparison to the review period CAGR. This was due to consumers making shorter and less frequent visits to these stores, as they sought to minimise trips away-from-home during the COVID-19 pandemic.
Imtiaz Supermarket will remain the leading player in modern grocery retailers in 2021, benefiting from the strong appeal of its value pricing model, being well placed to capitalise on growing consumer demand and the evolution of consumer preferences in the country. Imtiaz Superstore benefits from partnering with manufacturers and signing huge discount deals, then passing on cost savings to consumers.
Modern grocery retailing formats such as hypermarkets and supermarkets continue to be limited to big cities in Pakistan. For example, Naheed Supermarkets only operate in Karachi.
Over the forecast period, economic challenges and ongoing inflation will continue to impact disposable incomes, making consumers even more price sensitive. As a result, consumers are set to only purchase essential items and trade down to more affordable options.
Over the forecast period, there is a huge investment possibility for international hypermarkets and discounters. With the development of housing societies in key cities as well as newly developed residential areas in the sub-urban areas, international grocery chains can find opportunities in the Pakistani market.
E-commerce will increasingly become impossible to ignore for modern grocery retailers in the forecast period. At the end of the review period, leading player Imtiaz was yet to enter e-commerce but offered home delivery.
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Understand the latest market trends and future growth opportunities for the Modern Grocery Retailers industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Modern grocery retailing is the aggregation of those grocery channels that have emerged alongside the growth of chained retail. For Euromonitor, modern grocery retailing is the aggregation of five channels: Hypermarkets, Supermarkets, Discounters, Forecourt Retailers and Convenience Stores. While there can be traditional (i.e. non-chained) supermarkets or forecourt retailers, for example, due to the store's presence in the channel, these stores are still considered as modern for Euromonitor International.See All of Our Definitions
This report originates from Passport, our Modern Grocery Retailers research and analysis database.
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