Modern grocery retailers benefitted from the pandemic in 2020, as with restrictions imposed on foodservice etc, consumers upped spend through modern grocery retailers. In 2021, with society opening up again, value sales were lower, through still solid.
Belgian supermarket and hypermarket chain, Delhaize, continued to hold on to the leading spot in 2021, though lost value share. Mercator – S, which is the leading convenience store chain and also second in supermarket and hypermarkets, was in second position, but also lost value share.
Delhaize was active in terms of social responsibility activities during 2021. The company donated on several occasions to different organisations and institutions ranging from public kitchens to health institutions.
The outlook is positive for modern grocery retailers over the forecast period, with healthy constant value growth expected, as it widens the gaps with traditional grocery retailers. Discounters will register the highest value growth, largely driven by Lidl, as it continues to expand its network and consumers appreciate its formula of high quality and affordable prices.
Leading modern grocery retailers players are expected to continue investing in their private label portfolios. Trust in private label is growing from players such as Delhaize and relative newcomer Lidl, whose portfolio is mainly private label.
Hypermarkets are expected to be the worst performing modern grocery channel over the forecast period, with minimal constant value growth. The decline of hypermarkets is due to changing consumer behaviour.
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Modern grocery retailing is the aggregation of those grocery channels that have emerged alongside the growth of chained retail. For Euromonitor, modern grocery retailing is the aggregation of five channels: Hypermarkets, Supermarkets, Discounters, Forecourt Retailers and Convenience Stores. While there can be traditional (i.e. non-chained) supermarkets or forecourt retailers, for example, due to the store's presence in the channel, these stores are still considered as modern for Euromonitor International.See All of Our Definitions
This report originates from Passport, our Modern Grocery Retailers research and analysis database.
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