Despite the ongoing economic and sanitary threat from COVID-19, modern grocery retailers witnessed growth in 2021 in current value terms. The demand for groceries was sustained through this channel and even increased during the first half of the year compared to 2020.
Aziza is the only player present in the discounters channel in Tunisia but it has expanded rapidly since entering the market in 2015, with it opening another 70 new outlets in 2021. The company’s expansion strategy has targeted rural areas and popular low- and middle-income neighbourhoods where there is an absence of supermarkets.
Faced with mounting economic challenges and questions around corruption, Tunisia’s President, Kais Saied, chose to sack the country’s Prime Minister and suspend parliament in July 2021. With the price of food rising and escalating rates of inflation, President Kais Saied looked to put pressure on local manufacturers and grocery retailers to reduce their prices in order to support struggling Tunisian consumers.
The discounters channel is expected to continue recording dynamic growth over the forecast period both in value terms but also in terms of the number of outlets. Aziza, the only chain of discounters in Tunisia, is following a very effective expansion strategy across the country and is business model is proving popular with locals.
As of 2021 only six hypermarkets were operating in Tunisia with the channel still under the control of the Ministry of Trade. This is the only authority that can currently agree to any new hypermarkets and which can determine the location of any new stores.
Petrol companies in Tunisia such as Total, Shell and Oil Libya are improving their petrol stations, which should help drive growth in forecourt retailers. New petrol stations are offering several new services to consumers such as a minimarkets, hot and cold snacks and takeaway coffee.
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Understand the latest market trends and future growth opportunities for the Modern Grocery Retailers industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Modern grocery retailing is the aggregation of those grocery channels that have emerged alongside the growth of chained retail. For Euromonitor, modern grocery retailing is the aggregation of five channels: Hypermarkets, Supermarkets, Discounters, Forecourt Retailers and Convenience Stores. While there can be traditional (i.e. non-chained) supermarkets or forecourt retailers, for example, due to the store's presence in the channel, these stores are still considered as modern for Euromonitor International.See All of Our Definitions
This report originates from Passport, our Modern Grocery Retailers research and analysis database.
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