Molson Coors Brewing Co in Beer

Company Profile

About This Report

Jul 2017

Having taken full control of the MillerCoors joint venture, Molson Coors has gained SABMiller’s US brand portfolio as well as the international rights to the Miller brands. As a result, the company is working to capitalise on its stronger US standing, at the same time as continuing to focus on geographic expansion. This profile looks into the challenges and opportunities facing Molson Coors in its search for growth.

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Molson Coors Brewing Co in Beer

Euromonitor International's report on Molson Coors Brewing Co delivers a detailed strategic analysis of the company's business, examining its performance in the Beer market and the global economy.

Company and market share data provide a detailed look at the financial position of Molson Coors Brewing Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Molson Coors Brewing Co.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Molson Coors Brewing Co provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Beer research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Key company facts
Financial performance in 2016 and Q1 2017
SWOT: Molson Coors Brewing Co
Strategic challenges and objectives

Competitive Positioning

Strong boost from MillerCoors purchase
A-B InBev extends lead over its rivals
Significant global consolidation in beer

Market Assessment

Volumes heavily biased towards mature markets
Core markets offer limited volume growth potential
Focus on value growth through premiumisation

Market and Category Assessment

Need to adapt to premiumising trends in the US
Beyond lager in the US: potential in dark beer and craft
Taking Blue Moon to Canada
Adapting to premiumising demand in the UK
Varying market potential across Eastern Europe
Addressing relative premium weakness in Czech Republic
Increasing competition in the premium segment in Serbia
While beer struggles, cider/perry booms in Eastern Europe
Expanding in Latin America
Acquisition drives expansion in India
Rising demand for premium and artisanal cider/perry in the UK
Dramatic decline in cider/perry in the US

Brand Strategy

Miller brands take strong positions in the global portfolio
Pressure on Coors Light to look beyond its native region


Molson Coors Brewing Co: Production infrastructure in 2016
Developments and acquisitions


Adapt to changing demand trends


About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models
Methodology: basics of the Euromonitor value shares model
Methodology: building value shares for beer and cider/perry
Building value shares for spirits and RTDs/high-strength premixes
Spirits-specific methodology explained