Molson Coors is the fifth largest brewer worldwide, but remains dependent on a small number of markets. The company’s recent activity to re-energise its lagers has been complicated by decreasing volumes and the rise of premiumisation. In response, Molson has repositioned some of its portfolio as healthier options, and has acquired more premium brands. Molson’s development in the near future will be characterised by expansion into non-alcoholic beer and the fledgling legal cannabis market.
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Euromonitor International's report on Molson Coors Brewing Co delivers a detailed strategic analysis of the company's business, examining its performance in the Beer market and the global economy. Company and market share data provide a detailed look at the financial position of Molson Coors Brewing Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Molson Coors Brewing Co.
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