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Molson Coors in Beer

October 2019

Molson Coors is the fifth largest brewer worldwide, but remains dependent on a small number of markets. The company’s recent activity to re-energise its lagers has been complicated by decreasing volumes and the rise of premiumisation. In response, Molson has repositioned some of its portfolio as healthier options, and has acquired more premium brands. Molson’s development in the near future will be characterised by expansion into non-alcoholic beer and the fledgling legal cannabis market.

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Euromonitor International's report on Molson Coors Brewing Co delivers a detailed strategic analysis of the company's business, examining its performance in the Beer market and the global economy. Company and market share data provide a detailed look at the financial position of Molson Coors Brewing Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Molson Coors Brewing Co.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Molson Coors Brewing Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beer research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report



Executive summary

State of Play

Top companies at a glance
Molson Coors has a limited geographical scope
Company overview: Molson depends on North American beer
Growth decomposition: SAB Miller brands are a driving force

Exposure to Future Growth

Exposure to growth: premium and craft-style options are important
Projected rankings: Molson will retain rank but may lose market share

Competitive Positioning

Relative performance: Molson and other leaders see declines in share
Competitor overlap: AB InBev challenges Molson in key territories
Key categories and markets: Molson leads in ales in US
Key brands: Carling, Miller Lite and Coors Light
Controversy in the competitive light lager category
Economy and premium beer in play in the US

Product Focus

Molson Coors depends on markets seeing stagnation
UK and Ireland are key for Molson in Western Europe
Adapting to the global premiumisation trend
Molson in craft: adopting a global model to an artisanal product
Taking lager further: imports and premium upgrades
Non-alcoholic beer essential for Molson Coors’ core markets (1)
Non-alcoholic beer essential for Molson Coors’ core markets (2)
Capitalising on consumer health trends
Moving beyond store shelves
RTDs could gain a prominent place in Molson Coors portfolio
Molson Coors North American cider brands underperforming
Molson Coors could reap large benefits from cannabis legalisation

Key Findings

Executive summary (2)


Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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