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Company Profile

Molson Coors in Beer

Oct 2019

US$570

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Molson Coors is the fifth largest brewer worldwide, but remains dependent on a small number of markets. The company’s recent activity to re-energise its lagers has been complicated by decreasing volumes and the rise of premiumisation. In response, Molson has repositioned some of its portfolio as healthier options, and has acquired more premium brands. Molson’s development in the near future will be characterised by expansion into non-alcoholic beer and the fledgling legal cannabis market.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Euromonitor International's report on Molson Coors Brewing Co delivers a detailed strategic analysis of the company's business, examining its performance in the Alcoholic Drinks market and the global economy.

Company and market share data provide a detailed look at the financial position of Molson Coors Brewing Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Molson Coors Brewing Co.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Molson Coors Brewing Co provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Alcoholic Drinks research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Introduction

Executive summary

State of Play

Top companies at a glance

Molson Coors has a limited geographical scope

Company overview: Molson depends on North American beer

Growth decomposition: SAB Miller brands are a driving force

Exposure to Future Growth

Exposure to growth: premium and craft-style options are important

Projected rankings: Molson will retain rank but may lose market share

Competitive Positioning

Relative performance: Molson and other leaders see declines in share

Competitor overlap: AB InBev challenges Molson in key territories

Key categories and markets: Molson leads in ales in US

Key brands: Carling, Miller Lite and Coors Light

Controversy in the competitive light lager category

Economy and premium beer in play in the US

Product Focus

Molson Coors depends on markets seeing stagnation

UK and Ireland are key for Molson in Western Europe

Adapting to the global premiumisation trend

Molson in craft: adopting a global model to an artisanal product

Taking lager further: imports and premium upgrades

Non-alcoholic beer essential for Molson Coors’ core markets (1)

Non-alcoholic beer essential for Molson Coors’ core markets (2)

Capitalising on consumer health trends

Moving beyond store shelves

RTDs could gain a prominent place in Molson Coors portfolio

Molson Coors North American cider brands underperforming

Molson Coors could reap large benefits from cannabis legalisation

Key Findings

Executive summary (2)

Appendix

Projected company sales: FAQs (1)

Projected company sales: FAQs (2)

Why buy this report?

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Megatrends

Company Profile

Molson Coors in Beer

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

This report examines:

A detailed SWOT analysis of Molson Coors Brewing Co provides strategic intelligence on:

Research You Can Trust:

Delivery format

Want to find out more about this report?

Table of Contents

Scope of the Report

Scope

Introduction

Executive summary

State of Play

Top companies at a glance

Molson Coors has a limited geographical scope

Company overview: Molson depends on North American beer

Growth decomposition: SAB Miller brands are a driving force

Exposure to Future Growth

Exposure to growth: premium and craft-style options are important

Projected rankings: Molson will retain rank but may lose market share

Competitive Positioning

Relative performance: Molson and other leaders see declines in share

Competitor overlap: AB InBev challenges Molson in key territories

Key categories and markets: Molson leads in ales in US

Key brands: Carling, Miller Lite and Coors Light

Controversy in the competitive light lager category

Economy and premium beer in play in the US

Product Focus

Molson Coors depends on markets seeing stagnation

UK and Ireland are key for Molson in Western Europe

Adapting to the global premiumisation trend

Molson in craft: adopting a global model to an artisanal product

Taking lager further: imports and premium upgrades

Non-alcoholic beer essential for Molson Coors’ core markets (1)

Non-alcoholic beer essential for Molson Coors’ core markets (2)

Capitalising on consumer health trends

Moving beyond store shelves

RTDs could gain a prominent place in Molson Coors portfolio

Molson Coors North American cider brands underperforming

Molson Coors could reap large benefits from cannabis legalisation

Key Findings

Executive summary (2)

Appendix

Projected company sales: FAQs (1)

Projected company sales: FAQs (2)

Why buy this report?

Want to find out more about this report?

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