In December 2013, Moncler undertook an IPO on the Milan Stock Exchange. This move reflects a new, more aggressive and more international Moncler, which wants to move beyond its reliance on padded ski jackets into new categories. Success in China has encouraged the company to look to new untapped markets, such as Brazil and Russia. Moncler has the potential to develop into a significant luxury player if it can make the transition into new categories, such as luxury bags.
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Euromonitor International's report on Moncler SpA delivers a detailed strategic analysis of the company's business, examining its performance in the Luxury Goods market and the global economy.
Company and market share data provide a detailed look at the financial position of Moncler SpA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Moncler SpA.
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