Moncler SpA in Luxury Goods

Company Profile

About This Report

Jun 2014

In December 2013, Moncler undertook an IPO on the Milan Stock Exchange. This move reflects a new, more aggressive and more international Moncler, which wants to move beyond its reliance on padded ski jackets into new categories. Success in China has encouraged the company to look to new untapped markets, such as Brazil and Russia. Moncler has the potential to develop into a significant luxury player if it can make the transition into new categories, such as luxury bags.

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Moncler SpA in Luxury Goods

Euromonitor International's report on Moncler SpA delivers a detailed strategic analysis of the company's business, examining its performance in the Luxury Goods market and the global economy.

Company and market share data provide a detailed look at the financial position of Moncler SpA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Moncler SpA.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Moncler SpA provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Luxury Goods research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report


Strategic Evaluation

Moncler signals bigger ambitions with Milan listing
Moncler posts strong growth in all regions in 2013
Moncler focuses on developing retail presence
SWOT: Moncler SpA
Key strategic challenges and objectives

Competitive Positioning

Top luxury goods players: Italy and China
Moncler looks to wider international presence

Market Assessment

Italian performance will hamper growth in Western Europe
Moncler category presence limited in luxury goods

Designer Apparel (Ready-to-Wear)

Moncler overly focused on men’s jackets and coats
Opportunities in women’s designer clothing
Expansion beyond jackets and coats necessary
Move into Eastern Europe will focus on Russia
Moncler enters South America with Brazilian store

Luxury Accessories

Women’s handbags key to establishing presence in accessories
Under-developed in luxury accessories

Other Category Opportunities

Fragrance offers chance to engage with larger audience
Strong male following lends itself to move into luxury timepieces

Brand Strategy

Moncler looks to maintain anchor for brand expansion


Moncler relies on third parties for manufacturing


Post IPO Moncler must expand in order to grow