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Company Profile
Moncler SpA in Luxury Goods
Jun 2014
US$570Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
In December 2013, Moncler undertook an IPO on the Milan Stock Exchange. This move reflects a new, more aggressive and more international Moncler, which wants to move beyond its reliance on padded ski jackets into new categories. Success in China has encouraged the company to look to new untapped markets, such as Brazil and Russia. Moncler has the potential to develop into a significant luxury player if it can make the transition into new categories, such as luxury bags.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Moncler SpA delivers a detailed strategic analysis of the company's business, examining its performance in the Luxury Goods market and the global economy.
Company and market share data provide a detailed look at the financial position of Moncler SpA, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Moncler SpA.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Moncler SpA provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Luxury Goods research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Moncler signals bigger ambitions with Milan listing
Moncler posts strong growth in all regions in 2013
Moncler focuses on developing retail presence
SWOT: Moncler SpA
Key strategic challenges and objectives
Competitive Positioning
Top luxury goods players: Italy and China
Moncler looks to wider international presence
Market Assessment
Italian performance will hamper growth in Western Europe
Moncler category presence limited in luxury goods
Designer Apparel (Ready-to-Wear)
Moncler overly focused on men’s jackets and coats
Opportunities in women’s designer clothing
Expansion beyond jackets and coats necessary
Move into Eastern Europe will focus on Russia
Moncler enters South America with Brazilian store
Luxury Accessories
Women’s handbags key to establishing presence in accessories
Under-developed in luxury accessories
Other Category Opportunities
Fragrance offers chance to engage with larger audience
Strong male following lends itself to move into luxury timepieces
Brand Strategy
Moncler looks to maintain anchor for brand expansion
Operations
Moncler relies on third parties for manufacturing
Recommendations
Post IPO Moncler must expand in order to grow
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Company Reports
- Bulgari SpA in Luxury Goods | Jan 2011
- Burberry Group Plc in Luxury Goods | Jul 2018
- Coach Inc in Luxury Goods | Mar 2015
- Compagnie Financière Richemont SA in Luxury Goods | May 2014
- Fifth & Pacific Companies Inc in Luxury Goods | Jul 2014
- Gucci Group NV in Luxury Goods | Nov 2010
- Hermès International SCA in Luxury Goods | Mar 2016
- Kering SA in Luxury Goods | Jan 2016
- LVMH Moët Hennessy Louis Vuitton SA in Luxury Goods | Mar 2018
- Polo Ralph Lauren Corp in Luxury Goods | May 2013
- PPR SA in Luxury Goods | Jun 2013
- Prada SpA in Luxury Goods | Mar 2016
- Ralph Lauren Corp in Luxury Goods | Jul 2019
- Richemont SA, Cie Financière in Luxury Goods | Mar 2015
- Salvatore Ferragamo SpA in Luxury Goods | Oct 2019
- Swatch Group Ltd, The in Luxury Goods | Jan 2011
- Tiffany & Co in Luxury Goods | Jun 2013
- Tory Burch Llc in Luxury Goods | Jun 2014
- Valentino Fashion Group SpA in Luxury Goods | Jan 2011