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Learn moreJun 2014
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After a transitional 2013 for Mondelez, 2014 brings exciting news as Mondelez’s coffee unit is to merge with DE Master Blenders to form Jacobs Douwe Egberts (JDE). The combined force will boast a wide brand portfolio and broad geographic profile. The priority entry area for Mondelez will be Brazil. DE Master Blenders’ tea is included in the deal, while Mondelez’s chocolate powder drinks are excluded. JDE should look to the opportunity for leveraging between the companies’ brands.
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Euromonitor International's report on Mondelez International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Other Hot Drinks market and the global economy.
Company and market share data provide a detailed look at the financial position of Mondelez International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mondelez International Inc.
Euromonitor International's company profile reports are written by our Other Hot Drinks research team, a dedicated group of analysts that knows the industry inside and out.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.