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Mondelez International Inc in Packaged Food (World )

January 2021

This report aims to provide an overview of Mondelez International Inc in the packaged food universe, and its adaptation to the “new normal”.

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This report comes in PPT.


Euromonitor International's report on Mondelez International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Packaged Food market and the global economy. Company and market share data provide a detailed look at the financial position of Mondelez International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mondelez International Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Mondelez International Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Packaged Food research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Mondelez’s global footprint: Western Europe dominates
Company overview
Growth decomposition
Company purpose: Snacking Made Right
A “right snack” case study: Dirt Kitchen Snacks
“Right moment” case studies: Mindful snacking as a top priority
Governments also promote mindful eating: Latin America
“Right way” case studies: Progress in sustainable packaging
A focus on sustainability
Exposure to growth
Sweet biscuits and chocolate Confectionery; winners of the pandemic
Projected rankings
Top companies threatened by value for money brands and private label
Competitor overlap
In key markets, Mondelez either leads in Confectionery or sweet biscuits
Asia Pacific is the only region expected to grow in 2020-2021
Global brands are the leaders within the Mondelez portfolio…
… but “local jewels” are the new growth drivers
Confectionery subcategories witnessed disparate performance in 2020
Weight of chocolate Confectionery determined success or failure in 2020
North America is leading the way for Mondelez in sweet biscuits
A diversified portfolio allows Mondelez to stay on top
Oreo embracing digital culture expansion
“Local jewels” case study: Field in Peru
Key findings
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)
C19 baseline scenario assumptions
C19 pessimistic 1 scenario assumptions

Packaged Food

In packaged food we consider two aspects of food sales: 1) Retail sales. 2) Foodservice. Retail sales is defined as sales through establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. This excludes hotels, restaurant, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition EXCLUDES the purchase of food products from foodservice outlets for consumption off-premises, eg impulse confectionery bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. Foodservice sales is defined as sales to consumer foodservice outlets that serve the general public in a non-captive environment. Outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semicaptive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. 1) Retail refers to units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. 2) Leisure refers to units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. 3) Travel refers to units located in based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Beyond the scope of the foodservice research are captive foodservice units that serve captive populations around institutions such as hospitals, schools, and prisons. This is also known as institutional sales.

See All of Our Definitions

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