2016 was an eventful year for Mondelez as it attempted to acquire Hershey, owing to that company’s large presence in the US chocolate market. The failure of the bid means that Mondelez will look at organic ways of growing in the US. Elsewhere, its core focus is to expand in China – no easy task, given the strength of its rivals – and to streamline its bloated portfolio. The company must also look over its shoulders as it may become the subject of a bid from 3G Capital and Warren Buffett.
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Euromonitor International's report on Mondelez International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Spreads market and the global economy.
Company and market share data provide a detailed look at the financial position of Mondelez International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mondelez International Inc.
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