Mondelez International Inc in Packaged Food

Company Profile

About This Report

Jan 2017

2016 was an eventful year for Mondelez as it attempted to acquire Hershey, owing to that company’s large presence in the US chocolate market. The failure of the bid means that Mondelez will look at organic ways of growing in the US. Elsewhere, its core focus is to expand in China – no easy task, given the strength of its rivals – and to streamline its bloated portfolio. The company must also look over its shoulders as it may become the subject of a bid from 3G Capital and Warren Buffett.

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Mondelez International Inc in Packaged Food

Euromonitor International's report on Mondelez International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Spreads market and the global economy.

Company and market share data provide a detailed look at the financial position of Mondelez International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mondelez International Inc.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Mondelez International Inc provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

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Euromonitor International's company profile reports are written by our Spreads research team, a dedicated group of analysts that knows the industry inside and out.

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Strategic Evaluation

Botched Hershey takeover raised eyebrows in 2016
SWOT: Mondelez International Inc
Mondelez’s challenges and objectives

Competitive positioning

Broad portfolio sees Mondelez competing with diverse companies
Mondelez achieving a steady performance; more can be done


Mondelez performing roughly in line with competition
Beyond Western Europe, Mondelez spreads itself evenly
Confectionery performance underwhelming in many key markets
Gaps in fast-growing markets present opportunities for company
Sugar confectionery: An opportunity to divest?
How disruptive will Milka be in the Chinese market?
How should company play in US?
Long-term future in gum market should be reviewed


Mondelez a distant leader in biscuits, and will remain so
Impressive performance with new and old brands
More sales development possible in Asia Pacific
How will Mondelez maintain its impressive performance?
Gaps in fast-growing markets present opportunities for company
Can Mondelez continue developing the Belvita brand?

Savoury Snacks

Savoury may evolve into a greater priority due to health innovations
Global performance dictated by fortunes in the US
Pivoting towards Asia Pacific a must for savoury brands
Limited opportunities within savoury snacks
Some space for consolidation, but little to improve upon

Brand strategy

Kinder dominates in Western Europe; Ferrero Rocher in Asia
A case of too many brands at Mondelez ?
Promising development of key brands tempered by sclerosis
Will Cadbury carry future chocolate growth, or will Milka?


Company needs to exploit its power brands to generate growth