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Passport Survey explores mothers’ motivations, habits, and opinions pertaining to healthy living, eating & drinking, green products, technology, and buying & spending, as well as other personality and demographic traits. Results are based on responses to the Annual Survey 2011, which reached out to 16,000 consumers in 8 countries.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
This report analyses mothers' attitudes to:
- Healthy living
- Eating and drinking
- Green influences
- Buying and spending
- Technology
- Personal traits and values
And includes:
Respondent demographics Research overview
Want to find out more about this report?
Request more informationTable of Contents
Introduction
MOTHERS
Who are mothers today?
Main questions
Healthy Living
Healthy living overview
Multifaceted versus food-centered views on health
Mothers are motivated to be healthy for themselves and for others
Mothers’ motivation to stay healthy differs across cultures
Motherhood does not stop women from exercising regularly
Eating and Drinking
Eating and drinking overview
Ingredients are most important when choosing healthy foods
Mothers around the world prefer home-cooked meals
Mothers favor home-cooking over ready meals
Mothers choose ready meals mainly for their convenience
Healthy intentions do not always guide mothers’ own eating choices
Green Influences
Green influences overview
Mothers in emerging markets are more environmentally conscious
N ot all environmental concerns influence mothers’ purchases
Mothers in developed markets prioritise cost and convenience
Buying and Spending
Buying and spending overview
Quality, price, and availability are mothers’ main priorities
Mothers actively seek out product information
Working mothers look to advertising for information about products
Many mothers are cost-conscious across all types of purchases
Technology
Technology overview
Culture and employment determine mothers’ online activity
Mothers in emerging markets are tech-savvy consumers
Mothers and fathers frequently use the internet to socialise
“Mid-life” mothers stay abreast of new technology
Personal Traits and Values
Personal traits and values overview
Mothers around the world hold a core set of family-oriented values
Cultural differences shape mothers’ values outside the home
Parents’ family values guide their roles and relationships
Respondent Demographics
Respondent demographics overview
Mothers by country
Age and employment
Annual household income
Education
Key answers
Research Overview
Why Euromonitor’s Annual Survey matters
Why Euromonitor’s Annual Survey is unique
Overview of methodology
Online sampling
Overview of respondents (~2,000 per country)
Overview of mother and other (non-)parent segments
Appendix
Endnotes (1)
Endnotes (2)
Endnotes (3)
Endnotes (4)
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Survey Reports
- Boomers as Consumers | Oct 2012
- Characterising the World’s College Students | Oct 2012
- Consumer Healthy Living | Dec 2011
- Consumer Shopper Types: Brazil | Jun 2016
- Consumer Shopper Types: China | Jul 2016
- Consumer Shopper Types: France | Jul 2016
- Consumer Shopper Types: Germany | Jun 2016
- Consumer Shopper Types: India | Jul 2016
- Consumer Shopper Types: Japan | Jun 2016
- Consumer Shopper Types: Russia | Jul 2016
- Consumer Shopper Types: United Kingdom | Jul 2016
- Consumer Shopper Types: United States | Jul 2016
- Consumer Shopping and Spending | Dec 2011
- Consumer Types: Introduction | Oct 2012
- Consumer Types: The Content Streamer | Oct 2012
- Consumer Types: The Savvy Maximiser | Oct 2012
- Consumer Types: The Secure Traditionalist | Oct 2012
- Consumer Types: The Undaunted Striver | Oct 2012
- Consumer Types: United Kingdom | Jan 2015
- Consumer Types: United States | Jan 2015
- Consumers in the Digital World: Hyperconnectivity and Technology Trends | Apr 2015
- Digital Consumers and the Technology Frontier (Overview) | Oct 2012
- Dining Out Around the World | Jul 2013
- Global Consumer Trends: Summary of 2013 Survey Results | Oct 2013
- Green – and Not So Green – Consumers | Dec 2012
- Omnichannel Retailing Habits of the Hyperconnected Consumer | Sep 2015
- Out and About Automobile Results Executive Summary | Jun 2013
- Out and About Travel Results Executive Summary | Apr 2013
- Path to Purchase: Apparel and Footwear | Aug 2014
- Path to Purchase: Toys and Games | Dec 2013
- Personal Appearances: Global Consumer Survey Results on Apparel, Beauty and Grooming | Jul 2014
- The In-store vs Online Battle for Consumers’ Wallets | Feb 2013
- The Middle Class at Home: Executive Summary of Survey Results | Jul 2013
- The Power of Price | Jan 2013
- Vegetarianism and Other Meat-Restricted Diets | Oct 2012
- Young People on Food and Drink | Oct 2012
- Youth in Mexico | Oct 2012
Complete Catalogue
Survey Reports
- Boomers as Consumers | Oct 2012
- Characterising the World’s College Students | Oct 2012
- Consumer Healthy Living | Dec 2011
- Consumer Shopper Types: Brazil | Jun 2016
- Consumer Shopper Types: China | Jul 2016
- Consumer Shopper Types: France | Jul 2016
- Consumer Shopper Types: Germany | Jun 2016
- Consumer Shopper Types: India | Jul 2016
- Consumer Shopper Types: Japan | Jun 2016
- Consumer Shopper Types: Russia | Jul 2016
- Consumer Shopper Types: United Kingdom | Jul 2016
- Consumer Shopper Types: United States | Jul 2016
- Consumer Shopping and Spending | Dec 2011
- Consumer Types: Introduction | Oct 2012
- Consumer Types: The Content Streamer | Oct 2012
- Consumer Types: The Savvy Maximiser | Oct 2012
- Consumer Types: The Secure Traditionalist | Oct 2012
- Consumer Types: The Undaunted Striver | Oct 2012
- Consumer Types: United Kingdom | Jan 2015
- Consumer Types: United States | Jan 2015
- Consumers in the Digital World: Hyperconnectivity and Technology Trends | Apr 2015
- Digital Consumers and the Technology Frontier (Overview) | Oct 2012
- Dining Out Around the World | Jul 2013
- Global Consumer Trends: Summary of 2013 Survey Results | Oct 2013
- Green – and Not So Green – Consumers | Dec 2012
- Omnichannel Retailing Habits of the Hyperconnected Consumer | Sep 2015
- Out and About Automobile Results Executive Summary | Jun 2013
- Out and About Travel Results Executive Summary | Apr 2013
- Path to Purchase: Apparel and Footwear | Aug 2014
- Path to Purchase: Toys and Games | Dec 2013
- Personal Appearances: Global Consumer Survey Results on Apparel, Beauty and Grooming | Jul 2014
- The In-store vs Online Battle for Consumers’ Wallets | Feb 2013
- The Middle Class at Home: Executive Summary of Survey Results | Jul 2013
- The Power of Price | Jan 2013
- Vegetarianism and Other Meat-Restricted Diets | Oct 2012
- Young People on Food and Drink | Oct 2012
- Youth in Mexico | Oct 2012