Mr Price Group Ltd in Retailing

Company Profile

About This Report

Jul 2012

Mr Price Group benefits from a strong brand image and appeal among South African consumers. Its diversified portfolio of casual apparel, sports goods and furnishings stores is benefiting from rising disposable income in the South African black population and also in other emerging countries in the continent. However, the rising penetration of grocery and non-grocery international retailers in Africa could challenge the company at a time when it has a little presence outside its home market.

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Mr Price Group Ltd in Retailing

Euromonitor International's report on Mr Price Group Ltd delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy.

Company and market share data provide a detailed look at the financial position of Mr Price Group Ltd, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Mr Price Group Ltd.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Mr Price Group Ltd provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report


Strategic Evaluation

Key company facts
Most recent full-year results: Sustained sales and profit growth
SWOT: Mr Price Group Ltd
Key challenges: Improving brand performance while facing new competitors

Competitive Positioning

Focusing on store performance and new banners
Competitive context : Only value retailer among top five brands in South Africa

Domestic Strategy

Priority remains South Africa despite rapid growth abroad
Beyond apparel, good penetration of leisure and personal goods
Rebranding of the Mr Price logo - entering the 3D world
Mr Price Group’s strategy in South Africa in 2011
Tough economic outlook in South Africa will affect future growth

International Strategy

Presence in fast-growing markets needs consolidation
The Middle East and Africa in 2020: Young people living in megacities
More room for growth outside apparel
Namibia: First step to international markets for South African retailers
Kenya: A strong franchise despite competition from the informal market
Possible market entries

Multi-Channel Strategy

Online retailing in South Africa: A slow revolution?
A multi-platform social media strategy

Brand and Private Label Strategies

Retail brands operated by Mr Price Group
Mr Price : The company’s flagship store
Mr Price Home: A growing presence in Africa
Flat brand share in home and garden but growing presence in apparel
Mr Price Group: An integrated retailer focusing on its own brands


Diversify sourcing countries to mitigate risks
Cost control and stabilisation of commodity prices expected in 2012

Opportunities and Recommendations

Key recommendations