MWV Corp in Packaging

May 2014

MWV, a leading producer of paper-based containers, is working to reduce its reliance on the US market and to shift its offer into higher margin areas. This profile analyses the company’s efforts to move from folding cartons to higher value dispensing products in its beauty and personal care business, and assesses the opportunities available as it looks to expand its presence in emerging markets.

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Overview:

Euromonitor International's report on MWV Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Packaging market and the global economy. Company and market share data provide a detailed look at the financial position of MWV Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of MWV Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of MWV Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Packaging research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report

Scope

Strategic Evaluation

Strong focus on packaging
Financial performance 2013
SWOT: MWV Corp
Strategic objectives and challenges

Market Assessment

Rigid plastic and paper-based packaging both see volume rise
Food, beverages and beauty becoming more important for cartons
Convenience and health to drive growth
Food to dominate folding cartons increase
Growing pressure on emerging market expansion

Category and Geographic Opportunities

Limited opportunities for cartons in the US
Convenience shaping carton demand in US food
Multipack usage reflecting changing drinking habits in US
Hair care offers potential in the US
Expanding in plastic dispensing closures
Important role in brand-building in Western Europe
Western Europe displays disturbing multipack trends for MWV
Plastic potential in Brazil
Increasing focus on beauty and personal care dispensing products
Opportunities beyond industrial segment in Brazil
Brazil offers potential for paper-based containers in food and drink
Shrink wrap only the key multipack category in Brazil
Wide-ranging growth in India
Packaging can enhance marketing in India
Potential for expansion in China

Operations

Production infrastructure

Recommendations

Innovation and diversification
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