The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreIf you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Japan's manufacturing power base, Nagoya, is the third largest metropolis by economic size in the country. However, similar to the nationwide trend, the city's negative natural increase and weak immigration pose the greatest challenges to its future economic welfare. Remarkably, Nagoya leads Japanese cities in average household disposable income, which boosts the local shares of expenditure on discretionary items.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Nagoya's labour productivity grew much faster than elsewhere in Japan over 2011-2016 such that the city's premium over the rest of the country widened from 4.2% to 19% at constant 2016 prices. Nagoya's advantage is supported by the dominance of capital-intensive industries (eg aircraft and automotive) in the local economy.
Thanks to high labour productivity and employment rate, as well as large average household size, Nagoya features the highest average household disposable income among Japanese cities. Compared to the rest of the country, the city's income level is 25% higher on average as of 2016.
In 2016, spending on goods and services other than housing and transport was 7.7% higher in Nagoya compared to elsewhere in Japan. Per household expenditure on education, and recreation and culture recorded the largest premiums in Nagoya over the rest of the country.
Nagoya's residents prefer their own cars to mass transit, which pushes up transport expenditure to a level 34% higher than outside the metropolis in 2016. Meanwhile, housing demanded 1.7% less expenditure in Nagoya compared to the rest of the country. In the same year, household expenditure on transport and housing combined in Nagoya was 9.7% higher compared to elsewhere in Japan.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.