Nappies/Diapers/Pants

Market research on the nappies/diapers/pants industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Nappies/Diapers/Pants in Germany

Apr 2021

Nappies/diapers/pants recorded moderate retail value sales growth in 2020 driven by an increase in average unit prices across main brands and continued positive volume growth. As nappies/diapers/pants are indispensable products for babies, COVID-19 ...

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Nappies/Diapers/Pants in India

Apr 2021

Although nappies/diapers/pants saw dynamic double-digit growth during most of the review period, in 2020 the category turned to decline in both retail volume and current value terms. This negative performance was due to COVID-19, which affected sales...

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Nappies/Diapers/Pants in Japan

Apr 2021

Japanese nappies/diapers/pants products are popular amongst Chinese consumers, amongst whom they have a reputation for high quality. Chinese tourists often purchase nappies/diapers/pants whilst visiting Japan, with some so-called “social buyers” ...

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Nappies/Diapers/Pants in Ecuador

Mar 2021

Nappies/diapers/pants was among the areas of the Ecuadorian tissue and hygiene market worst affected by COVID-19 in 2020, with overall volume and current value sales declining sharply. Despite the fact that these products are typically considered ...

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Nappies/Diapers/Pants in Serbia

Mar 2021

The overall performance of nappies/diapers/pants is dependent on the size of the consumer population it serves. Birth rates were stable in 2020 despite the COVID-19 pandemic and this enabled nappies/diapers/pants to register stable retail volume ...

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Nappies/Diapers/Pants in Slovenia

Mar 2021

Although sales of nappies/diapers/pants declined over the course of 2020, this was due to unfavourable demographic factors, rather than the impact of the COVID-19 pandemic. Indeed, the influence of the COVID-19 situation on sales of ...

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Nappies/Diapers/Pants in Nigeria

Mar 2021

The rate of growth in retail current value sales of nappies/pants/diapers remained buoyant during 2020. The economic shock of COVID-19 did not have a negative effect on demand because these products are regarded as essential by most consumers with ...

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Nappies/Diapers/Pants in Indonesia

Mar 2021

Retail current value growth in nappies/diapers/pants dropped in 2020 compared to the much higher growth rate recorded in 2019. This was primarily a result of the COVID-19 pandemic which brought a lot of financial insecurity to families in Indonesia, ...

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Nappies/Diapers/Pants in Latvia

Mar 2021

Sales of nappies/diapers/pants will not be significantly affected by COVID-19 in 2020, as the category is considered essential by most parents in Latvia. The category experienced some panic buying and stockpiling behaviour at the start of the ...

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Nappies/Diapers/Pants in Uruguay

Mar 2021

In 2020, although there was no strict quarantine period in Uruguay, the government recommended that consumers remain at home from mid-March 2020. Following the outbreak and the suggestion that consumers isolate as much as possible, there was some ...

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Nappies/Diapers/Pants in Ukraine

Mar 2021

Sales of nappies/diapers/pants were not significantly impacted by the outbreak of COVID-19, aside from some stockpiling seen at the start of the crisis, with parents concerned about supply shortages. Nevertheless, volume sales continued to decline, ...

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Nappies/Diapers/Pants in Kenya

Mar 2021

In 2020, nappies/diapers/pants saw similar retail volume and current value growth rates to those seen in previous years of the review period, with little overall impact seen from the COVID-19 pandemic. However, Kenyans living in low-income ...

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Nappies/Diapers/Pants in Estonia

Mar 2021

The COVID-19 pandemic is not expected to have any significant impact on sales of nappies/diapers/pants in 2020 overall. Consumers in Estonia initially reacted to lockdown measure with stockpiling. However, consumer behaviour quickly became more ...

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Nappies/Diapers/Pants in Azerbaijan

Mar 2021

COVID-19 had no significant effect on nappies/diapers/pants, as it is an essential product. There was a healthy increase in current value, but part of that growth was driven by high inflation. Volume growth was up slightly. There was stockpiling ...

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Nappies/Diapers/Pants in Kazakhstan

Mar 2021

In 2020, sales of nappies/diapers/pants saw a minimal impact from COVID-19. Current retail value growth posted a slightly stronger rate in 2020 in comparison to 2019, with the rising average unit prices likely contributing to this. Even though ...

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Nappies/Diapers/Pants in Bolivia

Mar 2021

Nappies/diapers/pants saw a slowdown in growth in both current value and volume terms in 2020, especially in those formats designed for older children, such as disposable pants and junior diapers. This was mainly because children remained at home for...

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Nappies/Diapers/Pants in Bosnia and Herzegovina

Mar 2021

Prior to the pandemic, steady sales growth was seen in nappies/diapers/pants as various factors influenced consumer demand and value growth. However, in response to the COVID-19 pandemic, nappies/diapers/pants will see slowed current value growth in ...

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Nappies/Diapers/Pants in Peru

Mar 2021

The birth rate in Peru continues to decline with more women putting off having children until an older age. The number of families having only one or two children is also increasing in the country. Therefore, demand for nappies/diapers/pants was ...

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Nappies/Diapers/Pants in Lithuania

Mar 2021

Reflecting the essential nature of the products, the COVID-19 pandemic had only a minimal impact on sales of nappies/diapers/pants in 2020. As in other tissue and hygiene categories, there was some initial stockpiling in the spring as consumers ...

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Nappies/Diapers/Pants in Georgia

Mar 2021

Nappies/diapers/pants sales were initially boosted by strong stockpiling in response to the COVID-19 pandemic in the first quarter of 2020, when there were concerns over distribution and supply, with many consumers opting for whatever brand was ...

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