Nappies/Diapers/Pants

Market research on the nappies/diapers/pants industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Nappies/Diapers/Pants in Pakistan

Apr 2019

Traditionally families used cloth nappies for their babies but as consumers lead busier lives the demand for convenience is on the rise. The leading brands such as Pampers and Canbebe have invested in advertising and awareness campaigns to promote ...

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Nappies/Diapers/Pants in Germany

Apr 2019

Driven by an influx of immigrants and a favourable economic environment, the birth rate and child population (aged 0-3) in Germany rose significantly over 2017/2018, thus benefiting nappies/diapers/pants in both value and volume terms....

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Nappies/Diapers/Pants in Morocco

Apr 2019

Nappies/diapers/pants is set to record strong growth over the forecast period. In Morocco, babies consume an average of 3-4 diapers per day (vs 6-7 in Europe), with per capita consumption also being lower than in nearby Algeria and Tunisia and there ...

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Nappies/Diapers/Pants in South Korea

Apr 2019

Since 2006, the South Korean government has spent KRW12 trillion on 190 public policies to try and lift the decreasing birth rate, but the rate is expected to continue to decline. The number of newborn babies was 358,771 in 2017, down from over ...

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Nappies/Diapers/Pants in Slovenia

Apr 2019

Nappies/diapers/pants saw a slight decline in retail volume terms in 2018 with value growth sustained by a significant rise in the category’s average unit price. The population aged 0-3 years declined throughout the review period due to a falling ...

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Nappies/Diapers/Pants in Canada

Apr 2019

The fertility rate in Canada has been falling since 2009, from 1.68 children per woman to 1.54 children in 2016 and continues to send signals of tough times for the already mature category of nappies/diapers/pants. Statistics Canada states the reason...

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Nappies/Diapers/Pants in Ecuador

Apr 2019

In volume terms, nappies/diapers/pants consumption still has opportunities to increase in Ecuador if per capita consumption rates are compared to more developed regions like North America or Western Europe. The factors that may be negatively ...

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Nappies/Diapers/Pants in Tunisia

Apr 2019

Many Tunisians strive to achieve better living standards for themselves and their families. In large cities, consumers buy good quality products, especially when it comes to nappies/diapers/pants. In addition, the growing number of advertisements, ...

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Nappies/Diapers/Pants in Uzbekistan

Apr 2019

With the growth of the Uzbekistani population, demand for nappies/diapers and disposable pants is growing. However, much of the population cannot afford nappies/diapers. This is usually the case in rural areas of the country, not in urban places. ...

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Nappies/Diapers/Pants in Bolivia

Apr 2019

According to estimates from the National Institute of Statistics (INE), in 2018 the number of 0-4-year-olds in Bolivia stood at 1.2 million, equating to 11% of the overall population, with a national growth rate of 1.5%. Although this rate has fallen...

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Nappies/Diapers/Pants in Kenya

Apr 2019

Some parents are preferring disposable baby pants due to the flexibility they offer their children through their flexible waistband, which ensures a snug fit. This is compared to ordinary diapers, which are perceived to become loose as an active baby...

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Nappies/Diapers/Pants in Macedonia

Apr 2019

Strong saturation, coupled with the stagnant population aged 0-3, continued to have a negative impact on nappies/diapers/pants in 2018. Since the growth of nappies/diapers/pants in Macedonia is highly dependent on growth in the birth rate and volume ...

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Nappies/Diapers/Pants in Bulgaria

Apr 2019

In 2018, the competition amongst large chained modern grocery retailers intensified, and sustaining high and growing consumption became a strong priority. Price wars were seen across fmcg categories, including nappies/diapers/pants. Modern grocery ...

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Nappies/Diapers/Pants in Japan

Apr 2019

Demand amongst Chinese consumers, who perceive Japanese products to offer high quality, played a part in driving strong growth in nappies/diapers/pants during the review period. However, towards the end of the review period, Japanese manufacturers ...

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Nappies/Diapers/Pants in Algeria

Apr 2019

Nappies/diapers/pants is expected to continue to benefit from the growing number of consumers seeking hygiene and convenience over the forecast period, which will encourage more people to switch from cloth nappies to packaged products. This trend ...

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Nappies/Diapers/Pants in Lithuania

Apr 2019

Birth rates continued to witness a negative trend in 2018, due not only to high emigration rates, but also changes in lifestyles. Historically, bringing up a child, having a job and getting married were associated with maturity in Lithuania, while ...

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Nappies/Diapers/Pants in Cameroon

Apr 2019

The high birth rates in Douala and other urban areas will continue to affect the growth of diapers during the forecast period. Diaper use will increase significantly as more births are recorded and mothers search for convenience in baby care. Newborn...

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Nappies/Diapers/Pants in the US

Mar 2019

Although the US birth rate was static in 2018, nappies/diapers was still recovering from the strong dip in the birth rate in 2017. 2018 saw a better current value performance compared with the previous two years, indicating the start of recovery. ...

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Nappies/Diapers/Pants in the Philippines

Mar 2019

Babies and infants continue to account for a considerable and growing proportion of the Philippine population and this is combining with economic growth and rising incomes to support strong growth in sales of nappies/diapers/pants. In addition, the ...

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Nappies/Diapers/Pants in Israel

Mar 2019

Despite saturation, sales of nappies/diapers/pants continue to grow steadily in volume terms, mainly due to population growth, particularly among the ultraorthodox and Arab communities where birth rates are higher than average. Furthermore, leading ...

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