Nappies/Diapers/Pants

In 2021, Germany recorded a birth rate of almost 3%, the highest since 1997, which led to a volume increase in nappies/diapers/pants in 2022. At the same time, 2022 saw one of the highest inflation rates in recent years, peaking in September at over…

Softcare from Homebro Cameroon Ltd has been a real disruptor in nappies/diapers/pants since its launch in 2019. Offering the lowest price in the category, Softcare is available nationwide and has been supported by heavy advertising and promotional…

Rising costs due to high inflation led to increased retail price points in nappies/diapers/pants in Norway In 2022, with dramatic price hikes throughout the year. Volume sales thus saw a dip, while current value sales remained strong. There is a…

Nappies/diapers/pants registered high current value growth in 2022. Constant value growth was significantly lower, though still healthy, as was volume growth, which was supported by an increase in the birth rate post pandemic. That being said,…

Unfavourable demographic developments are directly impacting sales in the nappies/diapers/pants category. The Polish Government is employing new strategies to stimulate an increase in the birth rate, particularly with further financial support for…

A shift in format from taped products to disposable pants is evident in the nappies/diapers/pants category, as busy modern parents appreciate the hassle-free convenience of such products, which are easy to change on active babies. There is a growing…

2022 saw a marginal increase in the volume consumption of nappies/diapers, due in part to a marginal increase in live births. However, inflation-induced financial continued weighing on family formation and potential parents’ child-bearing…

The pandemic lockdown had a negative impact on the demand for childcare services, which in turn affected volume sales of nappies/diapers/pants through away-from-home (AFH) channels. However, as life returned to normal in 2022, more Australian…

Since a second wave of COVID-19 in May 2022, more families with younger children were accustomed to staying or working from home as much as possible. While the government did not impose legal restrictions, most people opted to spend more time at…

Kazakhstan has strong trade links with Russia in particular and its war in Ukraine negatively impacted the economy and led to high inflation. While skyrocketing international oil and gas prices boosted the local economy, its usual outflow to the…

In line with the review period trend, including the Coronavirus (COVID-19) crisis in 2020 and 2021, retail volume sales continued to drop in 2022. This was largely due to the declining 0-3-year-old population in the country. Despite the Ministry of…

Nappies/diapers/pants continued to grow in 2022, despite the declining population of young children aged 0-3, with highly positive growth in retail current value terms and slower growth in retail volume terms. Growth in the category has been largely…

Nappies/diapers/pants in Algeria in 2022 was dominated by demand for nappies/diapers, as disposable pants are perceived by local consumers as less essential and thus sales remained negligible. As such, overall category growth was totally shaped by…

Value sales of nappies/diapers/pants recorded substantial growth in 2022. inflationary pressures were a key contributor this strong value increase, while volume sales saw only marginal growth. Overall, increases in the cost of raw materials, shipping…

A key obstacle to the sector’s performance is its dependency upon demographics, which in Greece, are highly unfavourable. Birth rates are still decreasing, and this decline has increased due to the uncertainty surrounding COVID-19, followed by the…

Growth in volume sales was only marginally positive in nappies/diapers/pants in Hungary in 2022, with sales still suffering from the pandemic-era trend of stockpiling. Most local consumers already had enough at home, and sales were low especially…

The economic impact of the pandemic has caused parents to be much more cautious in their purchases, with lower income households in particular hit by recession and seeking out lower priced products. Price is a fundamental factor in product choice,…

Retail volume sales of nappies/diapers/pants continued to grow in 2022, despite an ongoing declining birth rate in Thailand. The latter led to further declines for nappies/diapers across all segments because of evolving lifestyles and the preference…

The trend of increased awareness and education among parents and caregivers continued to push the demand for nappies/diapers in 2022, although disposable pants remained negligible. As urbanisation continued apace and more women joined the workforce…

Nappies/diapers recorded slight retail value sales growth and a moderate single-digit volume decline in 2022. This was mainly due to birth rates and the number of children in diapers continuously declining in Switzerland. In addition, new and…