Nappies/Diapers/Pants

Market research on the nappies/diapers/pants industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Strategy Briefing

Strategy Briefing

Tissue and Hygiene Quarterly Statement Q3 2018

Aug 2018

Euromonitor’s quarterly industry forecast update reveals a marginal upgrade to projections across consumer tissue and disposable hygiene categories. It also points to persistent difficult market conditions with respect to pricing and revenue growth. ...

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Strategy Briefing

Strategy Briefing

Pant Format in Baby Diapers: Growth, Opportunities, Risks

Aug 2018

Pant format is outpacing growth in open nappies/diapers globally, although the latter still accounts for the lion’s share of global baby nappies/diapers/pants sales and remains a preferred format in many markets. Pants are increasingly seen as a way ...

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Strategy Briefing

Strategy Briefing

Nappies/Diapers/Pants in Eastern Europe

Jun 2018

With slow recovery after economic downturn in some of its key markets, on the whole Eastern Europe is expected to see a somewhat improved performance after the slump of 2015/2016. However, a number of factors will continue to impact volume and value ...

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Strategy Briefing

Nappies/Diapers/Pants in North America

Jun 2018

The nappies/diapers/pants category in North America is challenged by declining birth rates and market maturity. This has created intense competition between leading players, especially as smaller brands and private label grow in the market, aided by ...

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Strategy Briefing

Strategy Briefing

Tissue Innovation in Asia Pacific: Focus on Premium and Sustainable

Jun 2018

To succeed in Asia Pacific, manufacturers can look at the expanding middle- to high-income consumer base, which seeks higher-quality products that provide added comfort and convenience. In addition, safety and sustainability certifications by ...

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Strategy Briefing

Strategy Briefing

Tissue and Hygiene Quarterly Statement Q2 2018

May 2018

The industry forecast update for retail consumer tissue and disposable hygiene reaffirms the positive growth trajectory ahead and signals further opportunities for manufacturers of branded and private label products. The report outlines the extent of...

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Strategy Briefing

Strategy Briefing

Category Update: Nappies/Diapers/Pants

May 2018

The largest disposable hygiene category globally – baby nappies/diapers/pants – is maintaining a positive growth trajectory globally, despite significant pressures coming from changing demographics, pricing trends, and economic and political ...

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Country Report

Country Report

Nappies/Diapers/Pants in France

May 2018

Nappies/diapers/pants is expected to record quite a flat performance in terms of retail volume sales over the forecast period, mainly due to the falling birth rate in France. The number of births is expected to decline by 3% over the forecast period,...

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Country Report

Country Report

Nappies/Diapers/Pants in Belgium

May 2018

The nappies/diapers/pants category decreased in Belgium in 2017. The reason for this decline was the aggressive promotion strategy used by Procter & Gamble Benelux SA, the leading player....

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Country Report

Country Report

Nappies/Diapers/Pants in the United Kingdom

Apr 2018

Nappies/diapers/pants recorded negative retail value growth in 2017, given the falling birth rate in the country. Furthermore, strong price competition was evident in 2017. Indeed many budget-conscious consumers turned away from premium ...

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Strategy Briefing

Strategy Briefing

Understanding the Reusable Nappy and Sanitary Wear Environment of South Africa

Apr 2018

Economic pressures, environmental and health awareness and connected consumers are critical drivers of reusable nappies and sanitary wear in South Africa, which are most appealing to high- and low-income classes. Over the forecast period, the social ...

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Strategy Briefing

Strategy Briefing

World Market for Retail Tissue

Apr 2018

While facing increasing pricing and competitive pressures, the global retail tissue market continues to see positive growth, energised by demand in the developing regions that offer an estimated unmet potential in excess of USD40 billion. The current...

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Country Report

Country Report

Nappies/Diapers/Pants in Japan

Apr 2018

The number of babies in Japan is set to continue declining over the forecast period. The declining birth rate is not a recent occurrence in Japan and manufacturers have been focusing on improving their products and incorporating new features to be ...

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Country Report

Country Report

Nappies/Diapers/Pants in New Zealand

Apr 2018

Nappies/diapers/pants saw a current value decline in 2017; the performance was comparable to that observed during the review period. Chief amongst the factors influencing the fall in value sales was the declining birth rate, whilst another issue was ...

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Country Report

Country Report

Nappies/Diapers/Pants in Australia

Apr 2018

According to the latest data from the Australian Bureau of Statistics, the population in Australia is growing at a rate of one birth every minute and 44 seconds. Based on the statistics, fertility rates were highest for women in the 30-34 age group, ...

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Country Report

Country Report

Nappies/Diapers/Pants in the US

Apr 2018

Population growth is stalling in the US, and one of the most important factors contributing to this slow growth is the declining birth rate. Between 2008 and 2017, the birth rate declined in every year except one, partly because women are now waiting...

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Country Report

Country Report

Nappies/Diapers/Pants in Taiwan

Apr 2018

According to Euromonitor International statistics, the Taiwanese population aged 0-3 declined in 2017 and looks set to continue declining over the forecast period. This was reflected directly in the performance of nappies/diapers/pants, which led to ...

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Country Report

Country Report

Nappies/Diapers/Pants in the Philippines

Apr 2018

Babies/infants (0-2 years of age) constitute 7% of the Philippine population and this group continues to grow and is forecast to reach 7.2 million by 2022. This sustains the demand for baby products and nappies/diapers/pants, in particular, saw ...

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Country Report

Country Report

Nappies/Diapers/Pants in Switzerland

Apr 2018

With the population aged 0-3 rising slightly every year, further growth is predicted for nappies/diapers/pants. In 2017, retail volume sales continued to increase steadily, as did value sales, even though average unit price declined slightly due to ...

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Country Report

Country Report

Nappies/Diapers/Pants in Spain

Apr 2018

Nappies/diapers/pants maintained a negative trend throughout the review period. The main cause was the declining number of newborn babies, which despite a slowdown in 2017, is not predicted to change over the forecast period. Spanish parents tend to ...

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