Nappies/Diapers/Pants

Market research on the tissue and hygiene industry. Our reports f...

Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​

 
Country Report

Nappies/Diapers/Pants in Cameroon

May 2022

The rate of growth in retail current value sales of nappies/diapers/pants accelerated to its fastest rate in a decade during 2020. Continued strong growth in the population aged 0-3 was a significant driver of this. However, demand was negatively…

USD 1,195
Country Report

Nappies/Diapers/Pants in Poland

May 2022

The COVID-19 pandemic has not strongly impacted demand for nappies/diapers/pants in Poland due the essential nature of the category. Instead, the main outside influence in the country’s birth rate. Over the review period, the number of babies being…

USD 1,195
Country Report

Nappies/Diapers/Pants in Norway

May 2022

Overall, nappies/diapers/pants continued to decline in retail volume sales in 2021, although there was a rebound to positive growth in retail current value terms due to disposable pants and higher inflation, which exerted upward pressure on units…

USD 1,195
Country Report

Nappies/Diapers/Pants in Azerbaijan

May 2022

Sales of nappies/diapers/pants saw a slight decline in 2020, although as these are products that consumers cannot do without sales remained positive. Nonetheless, restrictions on store entry and a other lockdown measures meant that consumer access to…

USD 1,195
Country Report

Nappies/Diapers/Pants in Canada

Apr 2022

2021 saw a slight rebound in the volume consumption of nappies/diapers, due in part to improved product availability and a marginal increase in live births. However, against the backdrop of a consistent decline in the birth rate since pre-pandemic,…

USD 1,195
Country Report

Nappies/Diapers/Pants in Malaysia

Mar 2022

In 2021, there continues to be a growing preference amongst Malay parents for purchasing disposable pants over nappies/diapers. There is a growing perception amongst Malay parents that disposable pants offer greater convenience (through a quick…

USD 1,195
Country Report

Nappies/Diapers/Pants in Slovakia

May 2022

Consumers spent more time at home during 2021 due to the introduction of further lockdowns in response to new waves of COVID-19. This reduced demand for some products as some consumers changed their babies less frequently as they left the house less…

USD 1,195
Country Report

Nappies/Diapers/Pants in Sweden

May 2022

Falling birth rates have subdued demand for nappies/diapers/pants in Sweden in recent years. In 2020, the negative impact of this demographic trend was compounded by the fallout of COVID-19, with many families finding they used fewer of these…

USD 1,195
Country Report

Nappies/Diapers/Pants in Latvia

May 2022

Demographic trends continued to impact nappies/diapers/pants, with volume sales registering minimal growth as the birth rate continued to decline. All the same, there was a slight increase in value sales, as a degree of premiumisation increased value…

USD 1,195
Country Report

Nappies/Diapers/Pants in Bulgaria

May 2022

Demand for nappies/diapers/pants continued to decline in Bulgaria, in line with pre-pandemic trends due to the country’s declining birth rate. However, this was further compounded by the emergence of COVID-19, with Bulgaria's lowest birth rate…

USD 1,195
Country Report

Nappies/Diapers/Pants in Morocco

May 2022

For the second year in a row, births in Morocco continued to fall sharply in 2021. The COVID-19 crisis has been singled out as a key factor in deterring people from having children in many markets around the world, especially the economic impact of…

USD 1,195
Country Report

Nappies/Diapers/Pants in Nigeria

Apr 2022

Despite the economic challenges caused by the pandemic in Nigeria, the latter also helped to raise greater awareness of the need for stringent hygiene. There has also been a shift from the traditional method of caring for babies with the use of…

USD 1,195
Country Report

Nappies/Diapers/Pants in Ireland

Apr 2022

In Ireland, the number of 0-3-year-olds declined for another consecutive year in 2021. This kept the volume growth rate of nappies/diapers/pants suppressed and at a level below those witnessed before the pandemic. Whereas in previous generations…

USD 1,195
Country Report

Nappies/Diapers/Pants in Austria

Apr 2022

Nappies/diapers/pants recorded stable retail value sales growth in 2021. Value growth was driven by average unit price increases and a growing demand for premium products. However, volume sales of nappies/diapers/pants stagnated in 2021. The birth…

USD 1,195
Country Report

Nappies/Diapers/Pants in Israel

Apr 2022

Sanitary protection and nappies/diapers/pants are similar in terms of the fact that they are necessary products, so their retail volume consumption was little affected by COVID-19. In addition, despite the pandemic, according to official reports, the…

USD 1,195
Country Report

Nappies/Diapers/Pants in China

Mar 2022

In an attempt to promote giving birth, against the backdrop of a shrinking national population, China introduced the three-child policy in 2021, allowing a couple to have up to three children per household. The new policy has opened up many…

USD 1,195
Country Report

Nappies/Diapers/Pants in Brazil

Mar 2022

In 2021, nappies/diapers/pants presented only slow growth in retail volume terms, with much higher single-digit retail current value growth. Amongst the categories, disposable pants continued to show the strongest performance, with double-digit…

USD 1,195
Country Report

Nappies/Diapers/Pants in Portugal

May 2022

Sales of nappies/diapers/pants continue to be negatively affected by declining birth rates in Portugal. The first semester of 2021 registered the worst number since 2014, according to official sources. Also, with more time spent at home in 2020,…

USD 1,195
Country Report

Nappies/Diapers/Pants in Hungary

May 2022

Consumers’ propensity to seek promotional offers continued in 2021, with purchases often made based on discounted prices. The COVID-19 pandemic also intensified consumers’ willingness to shop for nappies/diapers/pants online as e-commerce offered…

USD 1,195
Country Report

Nappies/Diapers/Pants in Greece

Apr 2022

Both value and volume sales of nappies/diapers/pants declined in 2021. A key obstacle to the category’s performance is its pure dependence upon demographics which in Greece are highly unfavourable. Birth rates have been decreasing, causing the…

USD 1,195
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