Nappies/Diapers/Pants

The pandemic lockdown had a negative impact on the demand for childcare services, which in turn affected volume sales of nappies/diapers/pants through away-from-home (AFH) channels. However, as life returned to normal in 2022, more Australian…

Since a second wave of COVID-19 in May 2022, more families with younger children were accustomed to staying or working from home as much as possible. While the government did not impose legal restrictions, most people opted to spend more time at…

Kazakhstan has strong trade links with Russia in particular and its war in Ukraine negatively impacted the economy and led to high inflation. While skyrocketing international oil and gas prices boosted the local economy, its usual outflow to the…

In line with the review period trend, including the Coronavirus (COVID-19) crisis in 2020 and 2021, retail volume sales continued to drop in 2022. This was largely due to the declining 0-3-year-old population in the country. Despite the Ministry of…

Nappies/diapers/pants continued to grow in 2022, despite the declining population of young children aged 0-3, with highly positive growth in retail current value terms and slower growth in retail volume terms. Growth in the category has been largely…

In 2021, Germany recorded a birth rate of almost 3%, the highest since 1997, which led to a volume increase in nappies/diapers/pants in 2022. At the same time, 2022 saw one of the highest inflation rates in recent years, peaking in September at over…

Softcare from Homebro Cameroon Ltd has been a real disruptor in nappies/diapers/pants since its launch in 2019. Offering the lowest price in the category, Softcare is available nationwide and has been supported by heavy advertising and promotional…

Rising costs due to high inflation led to increased retail price points in nappies/diapers/pants in Norway In 2022, with dramatic price hikes throughout the year. Volume sales thus saw a dip, while current value sales remained strong. There is a…

Nappies/diapers/pants registered high current value growth in 2022. Constant value growth was significantly lower, though still healthy, as was volume growth, which was supported by an increase in the birth rate post pandemic. That being said,…

Unfavourable demographic developments are directly impacting sales in the nappies/diapers/pants category. The Polish Government is employing new strategies to stimulate an increase in the birth rate, particularly with further financial support for…

A shift in format from taped products to disposable pants is evident in the nappies/diapers/pants category, as busy modern parents appreciate the hassle-free convenience of such products, which are easy to change on active babies. There is a growing…

2022 saw a marginal increase in the volume consumption of nappies/diapers, due in part to a marginal increase in live births. However, inflation-induced financial continued weighing on family formation and potential parents’ child-bearing…

The nappies/diapers/pants category witnessed significant retail price increases in 2022, as manufacturers adjusted price to mitigate the impact of higher input costs. Households remained loyal to brands but this loyalty is being tested as the…

Nappies/diapers/pants recorded only a marginal volume increase in 2022 due to significant drop in consumer purchasing power as a result of high inflation, with strong depreciation of the local currency. This led to steep hikes in average unit prices,…

Nappies/diapers/pants witnessed a surge in current value growth in 2022 as soaring inflation forced manufacturers to push up unit prices. Prior to this year, retail volume and current value sales had been steadily declining although the COVID-19…

In line with rising price points, nappies/diapers/pants recorded positive double-digit current retail value growth in 2022. Value sales also benefited from wealthier consumers increasing demand for eco-friendly and higher-quality products, with some…

Nappies/diapers/pants is facing challenges in Morocco, due to rising prices, economic uncertainties, and a declining birth rate in the country. Indeed, birth rates in Morocco have been on a downwards trend across the recent review period. The…

Nappies/diapers/pants benefits from a high birth rate (per ‘000 population) in Israel. However, during the review period the birth rate dipped gradually to reach a low point in 2020. There was an upturn in 2021, leading to the new born format posting…

The long-term trend of falling birth rates in Ireland continued to subdue demand in nappies/diapers/pants in 2022, with growth in total volume sales remaining modest and slowing marginally from 2021. Nonetheless, the fact that the country’s birth and…

2022 saw volume sales of nappies/diapers/pants continue to fall in Bulgaria as the country’s negative birth rate meant that the consumer base for these products continues to diminish. Indeed, the very low numbers of babies being born Bulgaria remains…