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Nappies/Diapers/Pants

Market research on the nappies/diapers/pants industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Nappies/Diapers/Pants in Pakistan

Jul 2020

Pakistan has the highest fertility rate in Asia, with the country having seen rapid population growth over the review period, and this, coupled with strong economic growth and rising disposable income, were all helping to drive the growth of ...

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Nappies/Diapers/Pants in Poland

Jun 2020

In 2019, nappies/diapers/pants recorded positive sales growth both in volume and value terms. Higher birth rate fuelled this positive performance. The number of women of childbearing age has been growing and Poles’ disposable income increased as well...

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Nappies/Diapers/Pants in Estonia

Jun 2020

According to Euromonitor International data, the number of children aged up to three years remained relatively stable in 2019, with the birth rate in slight decline. This factor has curtailed growth across nappies/diapers/pants in Estonia as volume ...

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Nappies/Diapers/Pants in Slovakia

Jun 2020

Slovak consumers continued to be increasingly interested in green products that have a low environmental impact in 2019. Manufacturers therefore strongly focused on introducing products made of natural and organic materials during the year. ...

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Nappies/Diapers/Pants in Peru

Jun 2020

The birth rate in Peru continued to decrease in 2019 with more women putting off having children until an older age. The number of families having only one or two children is also increasing in the country. Therefore, demand for nappies/diapers/pants...

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Nappies/Diapers/Pants in Costa Rica

Jun 2020

Nappies/diapers/pants continued to see growth in 2019 thanks to steady demand. Although the country´s birth rate continues to slow, families prioritise proper care and hygiene for their little ones, with frequent changings to avoid skin irritation ...

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Nappies/Diapers/Pants in Ukraine

Jun 2020

Demand for new born nappies/diapers continued to decline in 2019. The birth rate in Ukraine fell significantly over the review period, largely due to the economic and political instability. This naturally led to declines in volume sales of new born ...

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Nappies/Diapers/Pants in Colombia

Jun 2020

In 2019, although competitive prices continued to be a strong influencing factor for parents purchasing nappies/diapers, quality and safety remained key factors. Parents continued to look for products with good levels of absorption, which prevent ...

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Nappies/Diapers/Pants in Serbia

Jun 2020

In early 2019, many media sources in Serbia reported about dangerous chemicals, including carcinogenic glyphosate, being found in diapers for babies in France. Despite not having any reported cases in Serbia, it was assumed the same brands would have...

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Nappies/Diapers/Pants in Bolivia

Jun 2020

According to estimates from the National Institute of Statistics (INE), in 2018 the number of 0-4 year-olds in Bolivia stood at 1.2 million, equating to 11% of the overall population, with a national growth rate of 1.5%. Although this rate has fallen...

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Nappies/Diapers/Pants in Guatemala

Jun 2020

The convenience of using disposable nappies/diapers/pants and their increasing affordability are the main factors supporting demand among a wider consumer base. The appearance of economy brands that can be purchased by the unit in traditional retail ...

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Nappies/Diapers/Pants in the Czech Republic

Jun 2020

Nappies/diapers/pants saw total volume sales stagnate in 2019 as the gradual decline in the Czech Republic’s birth rate persisted. Trading up to products offering superior quality, functionality, comfort and convenience helped to ensure the category ...

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Nappies/Diapers/Pants in the Netherlands

Jun 2020

Despite the birth rate continuing to fall in the Netherlands in 2019, volume sales of nappies/diapers/pants continued to grow. The trend was considerably influenced by the female working ratio in the country. The increase in the number of working ...

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Nappies/Diapers/Pants in Israel

Jun 2020

Despite saturation, nappies/diapers/pants maintained steady retail volume growth in 2019, along with only slightly higher current value growth, with the value increase limited by a move towards cheaper products. The volume increase was mainly due to ...

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Nappies/Diapers/Pants in Spain

Jun 2020

Declining birth rates continued to lead to lower retail volume sales of nappies/diapers/pants in 2019. The value performance also weakened in comparison to the previous year, although increasing average unit prices and the premiumisation effect, ...

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Nappies/Diapers/Pants in Kazakhstan

Jun 2020

The population aged 0 to 3 years continued to shrink in 2019, contributing to lower retail volume growth of nappies/diapers/pants and diminished opportunity to extend the number of potential consumers. Even so, nappies/diapers/pants generated ...

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Nappies/Diapers/Pants in Slovenia

Jun 2020

With sales of nappies/diapers/pants continuing to decline in 2019, the main influence on the category during the year was the falling numbers of babies being born in Slovenia. This trend has in developing for many years and it has developed to the ...

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Nappies/Diapers/Pants in South Africa

Jun 2020

In 2019, South Africa’s birth rate was above the global average, allowing the landscape for nappies/diapers to remains strong. Demand for value offerings remained crucial, and industry players continue to drive value sales by offering various ...

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Nappies/Diapers/Pants in Switzerland

Jun 2020

Stagnant volume sales in 2019 were very closely linked to the country’s stagnating birth rate, and the number of children under the age of three – the average potty training age is 18-24 months. Furthermore, hectic lifestyles were encouraging ...

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Nappies/Diapers/Pants in Ecuador

Jun 2020

Nappies/diapers/pants value was negatively affected by consumers trading down to more affordable options in 2019. Consumers of mainstream brands are remaining loyal to their familiar brands but choosing the lowest priced products in the offer. Usage ...

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