Nappies/Diapers/Pants

Sales of nappies/diapers/pants continue to be negatively affected by declining birth rates in Portugal. The first semester of 2021 registered the worst number since 2014, according to official sources. Also, with more time spent at home in 2020,…

Consumers’ propensity to seek promotional offers continued in 2021, with purchases often made based on discounted prices. The COVID-19 pandemic also intensified consumers’ willingness to shop for nappies/diapers/pants online as e-commerce offered…

Both value and volume sales of nappies/diapers/pants declined in 2021. A key obstacle to the category’s performance is its pure dependence upon demographics which in Greece are highly unfavourable. Birth rates have been decreasing, causing the…

2020 saw sales of nappies/diapers drop sharply in both volume and value terms as a result of the COVID-19 pandemic. This was partly due to the economic impact of the pandemic, with lower income households in particular hit by recession and seeking…

Nappies/diapers/pants are considered an essential product in Tunisia and so are not as susceptible to economic downturns as other products. With the population continuing to grow, nappies/diapers/pants registered continued growth that was on par with…

Overall nappies/diapers/pants registered positive growth in 2021, however, while nappies/diapers registered declining sales, it was disposable pants that was driving the bulk of the growth. The category continues to be impacted by a declining birth…

Nappies/diapers/pants posted slight current value growth in 2021, due to the increasing costs of raw materials, and supply chain problems, which led not only to empty shelves in stores, but also to higher average prices. Despite growth in value…

The rate of growth in retail current value sales of nappies/diapers/pants accelerated to its fastest rate in a decade during 2020. Continued strong growth in the population aged 0-3 was a significant driver of this. However, demand was negatively…

The COVID-19 pandemic has not strongly impacted demand for nappies/diapers/pants in Poland due the essential nature of the category. Instead, the main outside influence in the country’s birth rate. Over the review period, the number of babies being…

Overall, nappies/diapers/pants continued to decline in retail volume sales in 2021, although there was a rebound to positive growth in retail current value terms due to disposable pants and higher inflation, which exerted upward pressure on units…

Sales of nappies/diapers/pants saw a slight decline in 2020, although as these are products that consumers cannot do without sales remained positive. Nonetheless, restrictions on store entry and a other lockdown measures meant that consumer access to…

2021 saw a slight rebound in the volume consumption of nappies/diapers, due in part to improved product availability and a marginal increase in live births. However, against the backdrop of a consistent decline in the birth rate since pre-pandemic,…

In 2021, there continues to be a growing preference amongst Malay parents for purchasing disposable pants over nappies/diapers. There is a growing perception amongst Malay parents that disposable pants offer greater convenience (through a quick…

Nappies/diapers/pants have been largely unaffected by the pandemic; these are essential products for consumers, and as a result the category has maintained volume growth in line with that seen over the review period. Although the birth rate in…

Retail volume sales continued to drop in 2021, largely due to the declining 0-3-year-old population in the country. Despite the Ministry of Health’s expectation that the stay-at-home measures to stem the spread of Coronavirus (COVID-19) would lead to…

Movement restrictions due to COVID-19 meant that many individuals could not travel across the Causeway to Johor Bahru, the closest Malaysian state to Singapore. Before the COVID-19 pandemic, it was not uncommon to see consumers from Singapore…

Nappies/diapers/pants experienced solid retail volume and current value growth in both 2020 and 2021, despite a significant drop in the number of births, which is covered in more detail below. Most of the extra demand for nappies/diapers/pants was…

Although the pandemic has not, generally, resulted in any major fluctuations in the sales and performances in the nappies/diapers/pants category in Taiwan, a COVID-19 outbreak in May 2021 did see a period of extended semi-lockdown introduced to try…

Demand for nappies/diapers are set to generate almost all volume sales in 2021; disposable pants are a relatively new product group and are perceived by most consumers as less essential. Growth in the total category is therefore being driven by…

In 2021, nappies/diapers/pants registered a decline in retail volume sales, a continuing trend since the end of the review period due to a declining birth rate in Belgium. With many parents still working from home in 2021, there was a greater…