Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
Following the outbreak of COVID-19 in Guatemala in 2020, consumers in the country faced considerable economic turmoil and financial uncertainty. With the threat of job losses and reduced income, many consumers were forced to economise and save money…
Similar to other disposable hygiene products, after seeing solid increases during most of the review period, in 2020 nappies/diapers/pants saw a slowdown in growth, with static retail volume sales and a much slower current value increase than in…
Although there was a slight slowdown in growth of nappies/diapers/pants sales in Asia Pacific in 2020, Coronavirus (COVID-19) did not have as big an impact on these products as many others in the region. Given they are seen as essential products by…
During 2020, Costa Rica continued to record much lower per capita consumption of nappies/diapers/pants than more developed markets. As such, the category continues to have room to grow. In 2020 the category did not see any significant uptake in…
Although nappies/diapers/pants saw dynamic double-digit growth during most of the review period, in 2020 the category turned to decline in both retail volume and current value terms. This negative performance was due to COVID-19, which affected sales…
Nappies/diapers/pants recorded moderate retail value sales growth in 2020 driven by an increase in average unit prices across main brands and continued positive volume growth. As nappies/diapers/pants are indispensable products for babies, COVID-19…
Japanese nappies/diapers/pants products are popular amongst Chinese consumers, amongst whom they have a reputation for high quality. Chinese tourists often purchase nappies/diapers/pants whilst visiting Japan, with some so-called “social buyers”…
Although sales of nappies/diapers/pants declined over the course of 2020, this was due to unfavourable demographic factors, rather than the impact of the COVID-19 pandemic. Indeed, the influence of the COVID-19 situation on sales of…
The overall performance of nappies/diapers/pants is dependent on the size of the consumer population it serves. Birth rates were stable in 2020 despite the COVID-19 pandemic and this enabled nappies/diapers/pants to register stable retail volume…
Nappies/diapers/pants was among the areas of the Ecuadorian tissue and hygiene market worst affected by COVID-19 in 2020, with overall volume and current value sales declining sharply. Despite the fact that these products are typically considered…
In 2020, although there was no strict quarantine period in Uruguay, the government recommended that consumers remain at home from mid-March 2020. Following the outbreak and the suggestion that consumers isolate as much as possible, there was some…
The rate of growth in retail current value sales of nappies/pants/diapers remained buoyant during 2020. The economic shock of COVID-19 did not have a negative effect on demand because these products are regarded as essential by most consumers with…
Sales of nappies/diapers/pants will not be significantly affected by COVID-19 in 2020, as the category is considered essential by most parents in Latvia. The category experienced some panic buying and stockpiling behaviour at the start of the…
Retail current value growth in nappies/diapers/pants dropped in 2020 compared to the much higher growth rate recorded in 2019. This was primarily a result of the COVID-19 pandemic which brought a lot of financial insecurity to families in Indonesia,…
Sales of nappies/diapers/pants were not significantly impacted by the outbreak of COVID-19, aside from some stockpiling seen at the start of the crisis, with parents concerned about supply shortages. Nevertheless, volume sales continued to decline,…
In 2020, nappies/diapers/pants saw similar retail volume and current value growth rates to those seen in previous years of the review period, with little overall impact seen from the COVID-19 pandemic. However, Kenyans living in low-income…
In 2020, sales of nappies/diapers/pants saw a minimal impact from COVID-19. Current retail value growth posted a slightly stronger rate in 2020 in comparison to 2019, with the rising average unit prices likely contributing to this. Even though…
The COVID-19 pandemic is not expected to have any significant impact on sales of nappies/diapers/pants in 2020 overall. Consumers in Estonia initially reacted to lockdown measure with stockpiling. However, consumer behaviour quickly became more…
COVID-19 had no significant effect on nappies/diapers/pants, as it is an essential product. There was a healthy increase in current value, but part of that growth was driven by high inflation. Volume growth was up slightly. There was stockpiling…
A slight slowdown in sales dynamics of nappies/diapers/pants was experienced in 2020. Initial stockpiling of products was followed by a normalisation of demand as most consumers did not require any more products as a result of COVID-19. In fact, due…