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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Bosnia-Herzegovina

15 pages, Mar 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Disposable pants to drive growth in nappies/diapers/pants over the forecast period

Disposable pants soared ahead in 2017 as the only category in nappies/diapers/pants to record growth. This is a relatively novel category in Bosnia-Herzegovina, initially introduced by Procter & Gamble, but with two private label lines present by the end of the review period: Babylove by dm-Drogerie Markt and Lumpi by Konzum.

Negative demographic trends affect performance of nappies/diapers/pants

Demographic trends affected sales of nappies/diapers/pants in Bosnia-Herzegovina negatively during the review period, contributing to the overall decline in sales. People are choosing to have fewer children, while some are emigrating to EU countries and further abroad in search of a better quality of life.

Convenience trend will positively affect performance in nappies/diapers/pants

While demographic trends are affecting the overall performance of nappies/diapers/pants negatively, consumers’ growing preference for convenience is having the opposite effect. An increasing number of consumers are preferring the convenience of extended use of nappies/diapers/pants to the effort required to potty-train a child, which means that, although the consumer base is declining, average consumption per consumer is increasing, as result of a rise in the average potty-training age.

COMPETITIVE LANDSCAPE

Violeta extends its lead in nappies/diapers/pants

In spite of missing out on the growth in disposable pants, Violeta remained on top in nappies/diapers/pants in 2017, further extending its lead over Procter & Gamble. Violeta’s offering is clearly positioned as standard quality, no fuss, basic care nappies/diapers made with natural materials and widely available through grocery retailers.

dm-Drogerie Markt exploits the gaps missed by manufacturers of branded products

The private label Babylove, by dm-Drogerie Markt, recorded strong sales growth in value terms in 2017. Babylove is positioned as a more affordable alternative to branded nappies/diapers/pants, but this is not its core sales proposition.

International brands losing appeal in nappies/diapers/pants

The success of Violeta brand and Babylove private label in nappies/diapers/pants in the latter part of the review period suggests that consumers are increasingly breaking the habit of trusting big international brands most, as the focus returns to standard quality and natural materials instead of new technologies and novel design features. This is encouraging small players to enter the nappies/diapers/pants category in Bosnia-Herzegovina, albeit with little success so far.

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Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Bosnia-Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Bosnia-Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Bosnia-Herzegovina market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Bosnia-Herzegovina?
What are the major brands in Bosnia-Herzegovina?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Bosnia-Herzegovina - Category analysis

HEADLINES

PROSPECTS

Disposable pants to drive growth in nappies/diapers/pants over the forecast period

Negative demographic trends affect performance of nappies/diapers/pants

Convenience trend will positively affect performance in nappies/diapers/pants

COMPETITIVE LANDSCAPE

Violeta extends its lead in nappies/diapers/pants

dm-Drogerie Markt exploits the gaps missed by manufacturers of branded products

International brands losing appeal in nappies/diapers/pants

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Bosnia-Herzegovina - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene continues to stagnate, but better times are ahead

Average prices decline across most categories in tissue and hygiene in 2017

Violeta doo is the clear leader in both tissue and hygiene

Drugstores/parapharmacies emerge as the fastest growing channel

Current per capita consumption levels suggest ample growth potential still exists

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Bosnia-Herzegovina

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Executive Summary

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PROSPECTS

Disposable pants to drive growth in nappies/diapers/pants over the forecast period

Negative demographic trends affect performance of nappies/diapers/pants

Convenience trend will positively affect performance in nappies/diapers/pants

COMPETITIVE LANDSCAPE

Violeta extends its lead in nappies/diapers/pants

dm-Drogerie Markt exploits the gaps missed by manufacturers of branded products

International brands losing appeal in nappies/diapers/pants

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Nappies/Diapers/Pants in Bosnia-Herzegovina - Category analysis

HEADLINES

PROSPECTS

Disposable pants to drive growth in nappies/diapers/pants over the forecast period

Negative demographic trends affect performance of nappies/diapers/pants

Convenience trend will positively affect performance in nappies/diapers/pants

COMPETITIVE LANDSCAPE

Violeta extends its lead in nappies/diapers/pants

dm-Drogerie Markt exploits the gaps missed by manufacturers of branded products

International brands losing appeal in nappies/diapers/pants

CATEGORY DATA

Tissue and Hygiene in Bosnia-Herzegovina - Industry Overview

EXECUTIVE SUMMARY

Tissue and hygiene continues to stagnate, but better times are ahead

Average prices decline across most categories in tissue and hygiene in 2017

Violeta doo is the clear leader in both tissue and hygiene

Drugstores/parapharmacies emerge as the fastest growing channel

Current per capita consumption levels suggest ample growth potential still exists

MARKET INDICATORS

MARKET DATA

SOURCES

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