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Nappies/Diapers/Pants in
Bosnia and Herzegovina

Country Report

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Executive Summary

Mar 2019
PROSPECTS
Demographic and lifestyle trends clash in nappies/diapers/pants

Similar to sanitary protection, the performance of nappies/diapers/pants is strongly shaped by demographic trends. The population aged 0-3 in Bosnia-Herzegovina is declining, another confirmation of the ageing population claim.

Disposable pants sees the fastest growth

Disposable pants recorded the highest value growth in nappies/diapers/pants in Bosnia-Herzegovina at the end of the review period. The format was launched during the review period.

Junior nappies/diapers benefits most from changing lifestyles

Junior nappies/diapers was the fastest growing format in nappies/diapers in Bosnia-Herzegovina at the end of the review period. The format is driven by the same general trend driving the growth of nappies/diapers/pants: parents have less time to devote to potty-training their children and increasingly extend the use of nappies/diapers/pants use beyond the traditional limit of three years of age.

COMPETITIVE LANDSCAPE
Violeta maintains its dominant value share of nappies/diapers/pants

Violeta doo held the dominant value share of nappies/diapers/pants in Bosnia-Herzegovina in 2018. As in sanitary protection and much of hygiene, Procter & Gamble doo is its closest rival.

Product design used for differentiation in nappies/diapers/pants

Filip Trade doo recorded the biggest increase in value share of nappies/diapers/pants in Bosnia-Herzegovina in 2018. Its Pufies brand is positioned at the more affordable end of the nappies/diapers/pants spectrum, but relies strongly on product design to differentiate itself from the competition.

The performance of private label improves in nappies/diapers/pants

The penetration of private label in nappies/diapers/pants in Bosnia-Herzegovina increased throughout the review period, albeit slightly offset in 2017 due to the Agrokor/Konzum turbulence which affected the performance of private label Lumpi. Dm-Drogerie Markt doo was the leading private label player in nappies/diapers/pants at the end of the review period in Bosnia-Herzegovina.

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Nappies/Diapers/Pants in Bosnia-Herzegovina

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Bosnia and Herzegovina market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Nappies/Diapers/Pants in Bosnia and Herzegovina?
  • What are the major brands in Bosnia and Herzegovina?
  • How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
  • Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Nappies/Diapers/Pants in Bosnia-Herzegovina - Category analysis

HEADLINES

PROSPECTS

Demographic and lifestyle trends clash in nappies/diapers/pants
Disposable pants sees the fastest growth
Junior nappies/diapers benefits most from changing lifestyles

COMPETITIVE LANDSCAPE

Violeta maintains its dominant value share of nappies/diapers/pants
Product design used for differentiation in nappies/diapers/pants
The performance of private label improves in nappies/diapers/pants

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023

Tissue and Hygiene in Bosnia-Herzegovina - Industry Overview

EXECUTIVE SUMMARY

Turbulence in the operating environment affects tissue and hygiene
Retailing recovery boosts tissue and hygiene
Violeta tops most categories of tissue and hygiene
Shift towards modern grocery retailers continues
Demographic, economic and lifestyle trends clash

MARKET INDICATORS

Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources