Nappies/Diapers/Pants in Bosnia-Herzegovina

PROSPECTS

Demographic and lifestyle trends clash in nappies/diapers/pants

Similar to sanitary protection, the performance of nappies/diapers/pants is strongly shaped by demographic trends. The population aged 0-3 in Bosnia-Herzegovina is declining, another confirmation of the ageing population claim.

Disposable pants sees the fastest growth

Disposable pants recorded the highest value growth in nappies/diapers/pants in Bosnia-Herzegovina at the end of the review period. The format was launched during the review period.

Junior nappies/diapers benefits most from changing lifestyles

Junior nappies/diapers was the fastest growing format in nappies/diapers in Bosnia-Herzegovina at the end of the review period. The format is driven by the same general trend driving the growth of nappies/diapers/pants: parents have less time to devote to potty-training their children and increasingly extend the use of nappies/diapers/pants use beyond the traditional limit of three years of age.

COMPETITIVE LANDSCAPE

Violeta maintains its dominant value share of nappies/diapers/pants

Violeta doo held the dominant value share of nappies/diapers/pants in Bosnia-Herzegovina in 2018. As in sanitary protection and much of hygiene, Procter & Gamble doo is its closest rival.

Product design used for differentiation in nappies/diapers/pants

Filip Trade doo recorded the biggest increase in value share of nappies/diapers/pants in Bosnia-Herzegovina in 2018. Its Pufies brand is positioned at the more affordable end of the nappies/diapers/pants spectrum, but relies strongly on product design to differentiate itself from the competition.

The performance of private label improves in nappies/diapers/pants

The penetration of private label in nappies/diapers/pants in Bosnia-Herzegovina increased throughout the review period, albeit slightly offset in 2017 due to the Agrokor/Konzum turbulence which affected the performance of private label Lumpi. Dm-Drogerie Markt doo was the leading private label player in nappies/diapers/pants at the end of the review period in Bosnia-Herzegovina.

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