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Country Report

Nappies/Diapers/Pants in

Nappies/Diapers/Pants in Venezuela

16 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Per capita use of nappies/diapers/pants decreased in review period

Per capita usage of nappies/diapers/pants in Venezuela amongst children aged 0-36 months is lower compared with usage in North America and Western Europe, at 126 units per person in 2017. The use of nappies/diapers/pants decreased compared with 2012 due to the lack of foreign currency to import raw materials and finished products.

Ecological nappies/diapers emerge as a solution for increasing shortage

Ecological nappies/diapers are an option in the face of scarcity. Many informal manufacturers are producing this type of product.

Lacks of pants accelerates potty training

The average age for potty training in Venezuela is 2-3 years old. In the past low-income parents tended to start their children’s potty training early in order to economise, but now all segments in Venezuela have adopted this habit since disposable pants ceased to be available in the country when the only supplier (Kimberly-Clark Venezuela) stopped importing the products in 2014 to focus on the essential category of nappies/diapers and then left the marketplace in 2016.

COMPETITIVE LANDSCAPE

Procter & Gamble de Venezuela (Pampers) leads nappies/diapers/pants in 2017

Pampers is well recognised in Venezuela, symbolising tradition and high quality. The price-value relationship has been positive for this international brand, and now even more so, due to price regulation, which equalises the prices of all products, regardless of brand and features.

Regulated prices constrain premium product performance

Since the Law of Fair Costs and Prices was established in 2012, companies have started to compete to maintain their shares within tissue and hygiene, rather than competing to offer product differentiation in terms of added value. Due to regulated prices, all brands of nappies/diapers/pants have to charge the same price for products of the same size.

International brands dominate nappies/diapers/pants

Despite a lack of foreign currency and restrictions on the import process, multinationals are continuing to develop, and, according to a trade source, they have built traditional brands in the country. Procter & Gamble de Venezuela’s strong participation guarantees the dominance of international manufacturers in nappies/diapers/pants.

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Nappies/Diapers/Pants Market Sample Report Nappies/Diapers/Pants Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Venezuela market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Nappies/Diapers/Pants in Venezuela?
What are the major brands in Venezuela?
How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

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Nappies/Diapers/Pants in Venezuela - Category analysis

HEADLINES

PROSPECTS

Per capita use of nappies/diapers/pants decreased in review period

Ecological nappies/diapers emerge as a solution for increasing shortage

Lacks of pants accelerates potty training

COMPETITIVE LANDSCAPE

Procter & Gamble de Venezuela (Pampers) leads nappies/diapers/pants in 2017

Regulated prices constrain premium product performance

International brands dominate nappies/diapers/pants

CATEGORY DATA

Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022

Tissue and Hygiene in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Raw material shortages approach their highest levels

New companies gain ground due to supply failures of big players

Local manufacturers dominate tissue and hygiene in an environment of scarcity

Drugstores/parapharmacies lead retail distribution

Tissue and hygiene market expected to continue to shrink

MARKET INDICATORS

Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022

MARKET DATA

Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022

Megatrends

Country Report

Nappies/Diapers/Pants in Venezuela

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Executive Summary

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PROSPECTS

Per capita use of nappies/diapers/pants decreased in review period

Ecological nappies/diapers emerge as a solution for increasing shortage

Lacks of pants accelerates potty training

COMPETITIVE LANDSCAPE

Procter & Gamble de Venezuela (Pampers) leads nappies/diapers/pants in 2017

Regulated prices constrain premium product performance

International brands dominate nappies/diapers/pants

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Nappies/Diapers/Pants in Venezuela - Category analysis

HEADLINES

PROSPECTS

Per capita use of nappies/diapers/pants decreased in review period

Ecological nappies/diapers emerge as a solution for increasing shortage

Lacks of pants accelerates potty training

COMPETITIVE LANDSCAPE

Procter & Gamble de Venezuela (Pampers) leads nappies/diapers/pants in 2017

Regulated prices constrain premium product performance

International brands dominate nappies/diapers/pants

CATEGORY DATA

Tissue and Hygiene in Venezuela - Industry Overview

EXECUTIVE SUMMARY

Raw material shortages approach their highest levels

New companies gain ground due to supply failures of big players

Local manufacturers dominate tissue and hygiene in an environment of scarcity

Drugstores/parapharmacies lead retail distribution

Tissue and hygiene market expected to continue to shrink

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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