The overall size of nappies/diapers/pants is heavily dependent on the number of babies born in the United Arab Emirates. The birth rate has been on a declining trend by a margin of approximately 1% year-on-year, and therefore, the declining birth rate is affecting the demand for nappies/diapers on a global and national level.
Like every category of consumer goods, it is important for players to continuously upgrade and extend product lines, and to develop the basic product types in terms of quality and innovation to encourage growth, as well as retain customer satisfaction and meet their ever-changing needs. Likewise, nappies/diapers/pants is experiencing expansion in terms of segmentation and type.
Since word-of-mouth plays a significant role in encouraging consumers to try a brand and eventually adopt it, key players to market innovative features are collaborating with famous influencers who are also parents in the United Arab Emirates and the GCC region. They are also launching social media contests and campaigns such as vouchers that can be exchanged for money or a free supply of nappies/diapers for up to a year.
Leading players are working towards developing sustainable and recycled materials to be used for nappies/ diapers/pants in an attempt to conserve natural resources. They are utilising biodegradable packaging materials, and developing chlorine-free and plant-based materials in an attempt to be environmentally friendly.
Surging demand for lightweight, multi-layer and chemical-free disposable nappies/diapers has created lucrative opportunities for the category in the United Arab Emirates despite a declining birth rate. Increasing precautionary measures taken by parents in terms of babies' hygiene has led to the development of clinically-proven hypoallergenic nappies/diapers to prevent skin rash and other issues.
A number of international brands, namely Greek produced Dr.Baby, Turkish manufactured Evy Baby and Japanese technology based Teemo by Unicharm Gulf Hygienic Industries have increased their penetration of modern grocery retailers such as supermarkets and hypermarkets.
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This is the aggregation of nappies, diapers and pantsSee All of Our Definitions
This report originates from Passport, our Nappies/Diapers/Pants research and analysis database.
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