Natura & Co in Beauty and Personal Care

Company Profile

About This Report

Oct 2019

Natura&Co has made another bold move and acquired Avon Products Inc. The acquisition will enable it to expand its geographic footprint, as well as increase its presence in one of the fastest categories within beauty and personal care – colour cosmetics. The integration of both The Body Shop and Avon will require significant resources, while external challenges will continue to force Natura&Co to respond rapidly and effectively to market changes.

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Natura & Co in Beauty and Personal Care

Euromonitor International's report on Natura&Co delivers a detailed strategic analysis of the company's business, examining its performance in the Sun Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Natura&Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Natura&Co.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Natura&Co provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Sun Care research team, a dedicated group of analysts that knows the industry inside and out.

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Scope of the Report



Executive summary

State of Play

Top companies at a glance
Latin America remains the largest region for Natura&Co
Company overview
The Body Shop acquisition drives Natura&Co’s sales growth
The Body Shop boosts Natura&Co’s presence in store-based retailing
Avon acquisition gives Natura&Co the lead in Latin America
Consumer perceptions of top Natura brands

Exposure to Future Growth

Natura&Co still depends heavily on fragrances in Brazil
Avon will increase growth opportunities for Natura&Co

Competitive Positioning

Mass players losing ground, while premium companies gain
Competitor overlap
Key categories and markets
Natura&Co faces a challenge in growing outside Latin America
China offers significant opportunities, but remains a challenge
Avon could increase sales in Russia and smaller markets
Key brands
Natura and Aesop remain strong, while Body Shop still faces challenges
Avon acquisition will increase presence in colour cosmetics


Latin America continues to lead sales for Natura&Co
Avon will increase exposure to other regions
Top countries by category
Brazil to continue contributing to growth

Skin care

Latin America continues to lead sales in skin care
Body care dominates, but facial care grows strong outside Brazil
Brazil and Argentina to lead growth
Avon to increase exposure in a challenging facial care segment

Colour Cosmetics

Despite investment, colour cosmetics sales are undynamic
Avon will significantly change the scenario in colour cosmetics
Natura&Co will gain the lead in several markets
Lip products continue to lead sales for Natura&Co
Growth potential outside Latin America with Avon

Key Findings

Executive summary


Projected company s ales – FAQs
Projected company s ales – FAQs
Overview of Beauty Survey
Overview of Beauty Survey: product and brand coverage
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