Natura &Co in Beauty and Personal Care

February 2022

Natura&Co increased its footprint in the global market with its acquisition of Avon. Its balanced multibrand portfolio and omnichannel presence have also helped the company grow. Natura&Co’s has developed its sustainability focus into a holistic environmental and social vision, which extends beyond its products with the addition of services. Brand integration and market diversification offer opportunities for future growth for Natura&Co.

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This report comes in PPT.


Euromonitor International's report on Natura&Co delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Natura&Co, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Natura&Co.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Natura&Co provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Natura&Co’s global footprint
Fragrances is Natura&Co’s leading category
Sales growth driven by Avon acquisition
The Body Shop boosts Natura&Co’s presence in store-based retailing
Impact of COVID-19 on Natura&Co
Case study: Natura &Co launches services addressing consumers’ mental health
Case study: Natura &Co expands its financial services
Natura&Co’s exposure to growth
Natura&Co expected to continue to climb up the rankings
Natura&Co shows steady growth
Natura&Co’s overlaps are spread across categories
Natura&Co in the top five in most of its categories in its key markets
Key brands
Natura&Co strengthens its position in key categories
Consumer perceptions of top Natura&Co brands
Sustainable products and omnichannel at the core of Natura&Co strategy
Fragrances saw growth across regions for Natura&Co
Women’s mass fragrances is the main category across countries
Latin America leads growth opportunities in fragrances
Case study: Natura &Co offers a digital fragrance sampling solution
Natura&Co sees growth across regions in skin care
Body care and facial care dominate across all markets
Latin America will lead skin care growth
Case study: Avon adds Farma RX to its vegan skin care collection
Key summary
Projected Company Sales: FAQs
Projected Company Sales: FAQs
Overview of Beauty Survey: Product and brand coverage
Overview of Beauty Survey

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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